# Kroger ads

Adspy · Ad library · https://www.adspy.sh/library/kroger · Food & Beverage · Meta · Updated Nov 10, 2026

Adspy has recorded 3,712 ad creatives for Kroger on Meta since Oct 3, 2024: 61% images and 39% videos. A creative has a median recorded running time of 50 days. 734 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 3,712 creatives recorded
- 50 days median recorded running time
- 223 new in the last 30 days
- 734 new in the last 90 days

## Kroger ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 430 days recorded · first recorded Jun 13, 2025 · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1604159341297560)
- Meta · Video · 425 days recorded · first recorded May 31, 2025 · opens with: Bold Statement · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1418713527054022)
- Meta · Image · 425 days recorded · first recorded May 31, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1722659505944221)
- Meta · Video · 398 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1592750192493935)
- Meta · Image · 396 days recorded · first recorded Jun 13, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2110205723236301)
- Meta · Video · 388 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1788833755701220)
- Meta · Video · 387 days recorded · first recorded Mar 5, 2025 · Branded Production, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1137768991035038)
- Meta · Video · 359 days recorded · first recorded Jun 13, 2025 · opens with: Pattern Interrupt · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2650476902056538)
- Meta · Video · 355 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1429507839051758)
- Meta · Video · 346 days recorded · first recorded Jun 13, 2025 · opens with: UGC-style Opening · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1860245678494302)
- Meta · Image · 345 days recorded · first recorded Jul 23, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1553449262905474)
- Meta · Video · 323 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement/Question · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1300618108545990)
- Meta · Video · 318 days recorded · first recorded May 15, 2025 · opens with: Bold Statement · UGC, Listicle · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1283314227287165)
- Meta · Image · 307 days recorded · first recorded May 15, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1780128673351676)
- Meta · Video · 304 days recorded · first recorded Jun 12, 2025 · opens with: Bold Statement · Lo-Fi, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1560485478969676)
- Meta · Video · 300 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1342748691313597)
- Meta · Video · 300 days recorded · first recorded Jun 13, 2025 · opens with: Bold Statement · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1079832834483658)
- Meta · Image · 299 days recorded · first recorded Sep 10, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1445171954119695)
- Meta · Image · 296 days recorded · first recorded Sep 22, 2025 · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1291777506500455)
- Meta · Image · 291 days recorded · first recorded Jan 21, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1862267228470563)
- Meta · Image · 288 days recorded · first recorded May 28, 2025 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1457550652807803)
- Meta · Image · 274 days recorded · first recorded Jun 13, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4524304564506261)
- Meta · Image · 270 days recorded · first recorded Jan 21, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2243881993053800)
- Meta · Image · 269 days recorded · first recorded Jun 13, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1791393485553212)

## Key facts about Kroger's ads

- As of Nov 6, 2026, Adspy's library holds 3,712 ad creatives for Kroger, recorded on Meta since Oct 3, 2024.
- Kroger's creatives are 61% images and 39% videos. The median recorded running time is 46 days for its images and 58 days for its videos.
- Kroger's most common video openings are "Pattern Interrupt" (24%), "Visual Surprise" (18%) and "Bold Statement" (17%), as a share of its analysed videos.
- 1,200 Kroger creatives (32%) were recorded running for 90 days or more, and 70 for under 7 days.
- Kroger added 223 new creatives in the last 30 days and 734 in the last 90, against an average of 215 a month over the last 12 months.
- The longest-recorded Kroger ad shown here is an image on Meta, first recorded Jun 13, 2025 and recorded running for 430 days.
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Kroger has 50 days, 39% videos and 223.
- In Meal Kits, the brands whose ads are closest to Kroger's are Gousto, HelloFresh and Mindful Chef, among 9 brands of that sector in Adspy's library.

## How Kroger advertises, in figures

Computed on 3,712 recorded creatives, 3,590 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,280 | 61% | 46 |
| Video | 1,432 | 39% | 58 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 70 |
| 7 to 29 days | 204 |
| 30 to 89 days | 2,238 |
| 90 days or more | 1,200 |

Median: 50 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Pattern Interrupt | 328 | 24% | 53 |
| Visual Surprise | 241 | 18% | 46 |
| Bold Statement | 226 | 17% | 72 |
| UGC-style Opening | 129 | 10% | 43 |
| Pain Point Agitation | 51 | 4% | 58 |
| Visual Surprise / Pattern Interrupt | 25 | 2% | 42 |
| Bold Statement / Pattern Interrupt | 23 | 2% | 93 |
| Question | 16 | 1% | 48 |

## When Kroger launches new creatives

New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Sep 2026, with 294 new creatives. 734 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Feb 2025 | 1 |
| Mar 2025 | 7 |
| Apr 2025 | 11 |
| May 2025 | 61 |
| Jun 2025 | 131 |
| Jul 2025 | 153 |
| Aug 2025 | 152 |
| Sep 2025 | 238 |
| Oct 2025 | 160 |
| Nov 2025 | 211 |
| Dec 2025 | 161 |
| Jan 2026 | 220 |
| Feb 2026 | 216 |
| Mar 2026 | 121 |
| Apr 2026 | 274 |
| May 2026 | 256 |
| Jun 2026 | 155 |
| Jul 2026 | 273 |
| Aug 2026 | 270 |
| Sep 2026 | 294 |
| Oct 2026 | 265 |
| Nov 2026 | 73 |

## Kroger next to its closest brands in Meal Kits

The 3 brands closest to Kroger among the 9 Meal Kits brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Kroger | 3,712 | 39% | 50 | 223 | 734 | Pattern Interrupt |
| Gousto | 2,032 | 45% | 26 | 82 | 406 | Pattern Interrupt |
| [HelloFresh](https://www.adspy.sh/library/hellofresh) | 6,691 | 70% | 28 | 574 | 1,810 | Pattern Interrupt |
| Mindful Chef | 1,734 | 48% | 14 | 78 | 210 | Pattern Interrupt |

- Compared with Gousto, Kroger has 3,712 creatives recorded against 2,032, 39% videos against 45%, 223 new in the last 30 days against 82, and a median recorded running time of 50 days against 26 days.
- Compared with HelloFresh, Kroger has 3,712 creatives recorded against 6,691, 39% videos against 70%, 223 new in the last 30 days against 574, and a median recorded running time of 50 days against 28 days.
- Compared with Mindful Chef, Kroger has 3,712 creatives recorded against 1,734, 39% videos against 48%, 223 new in the last 30 days against 78, and a median recorded running time of 50 days against 14 days.

## Ads similar to Kroger's

5 ads from Mindful Chef, Gousto and HelloFresh that share their production and their message with one of the Kroger ads shown on this page. Same rule: first recorded 20 days ago or more.

- Mindful Chef · Meta · Video · 231 days recorded · shares: UGC Mashup, Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1107513185224215)
- Gousto · Meta · Video · 222 days recorded · shares: Lo-Fi, Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1008409151821680)
- Gousto · Meta · Video · 270 days recorded · shares: Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=983548294746013)
- [HelloFresh](https://www.adspy.sh/library/hellofresh) · Meta · Video · 374 days recorded · shares: Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1421114729185349)
- [HelloFresh](https://www.adspy.sh/library/hellofresh) · Meta · Video · 249 days recorded · shares: Lo-Fi, Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1472353904814653)

## The full reading of Kroger's ads

A Brand Full Analysis also reads what Kroger says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 33 angles read across 3,590 analysed creatives
- Offers: 18 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 304 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Kroger with Adspy"
- "Show me Kroger's longest-running video ads and what they open with"
- "Compare Kroger's ads with its closest competitor"

## Questions about Kroger's ads

### How many ads has Kroger run?

Adspy has recorded 3,712 ad creatives for Kroger on Meta since Oct 3, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Kroger's ads?

The newest Kroger creative in Adspy's library was first recorded on Nov 6, 2026. 223 creatives were first recorded in the last 30 days and 734 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Kroger use?

Of the creatives recorded for Kroger, 61% images and 39% videos.

### How do Kroger's video ads open?

Kroger's most common video openings are "Pattern Interrupt" (24%), "Visual Surprise" (18%) and "Bold Statement" (17%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Kroger's ads run?

The median recorded running time of a Kroger creative is 50 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Kroger's longest-running ad?

The longest-recorded Kroger ad shown here is an image on Meta, first recorded Jun 13, 2025 and recorded running for 430 days.

### How often does Kroger launch new ads?

Kroger added 223 new creatives in the last 30 days and 734 in the last 90, against an average of 215 a month over the last 12 months.

### Which brands advertise like Kroger?

In Meal Kits, the brands whose ads are closest to Kroger's are Gousto, HelloFresh and Mindful Chef, among 9 brands of that sector in Adspy's library. Compared with Gousto, Kroger has 3,712 creatives recorded against 2,032, 39% videos against 45%, 223 new in the last 30 days against 82, and a median recorded running time of 50 days against 26 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Kroger.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Kroger. Corrections or removal: info@adspy.sh, subject "Content notice: /library/kroger". Requests are handled within 72 hours; a removed page is not rebuilt.

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