# ILIA Beauty ads

Adspy · Ad library · https://www.adspy.sh/library/ilia-beauty · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 3,192 ad creatives for ILIA Beauty on Meta since Jan 30, 2024: 59% images and 42% videos. A creative has a median recorded running time of 59 days. 471 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 3,192 creatives recorded
- 59 days median recorded running time
- 159 new in the last 30 days
- 471 new in the last 90 days

## ILIA Beauty ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 625 days recorded · first recorded Jul 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1655961108846426)
- Meta · Video · 554 days recorded · first recorded Mar 27, 2025 · opens with: Pattern Interrupt · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1543704757514670)
- Meta · Video · 507 days recorded · first recorded Jan 30, 2024 · opens with: Visual Surprise · Lo-Fi, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1668453837053842)
- Meta · Video · 494 days recorded · first recorded Feb 12, 2024 · opens with: Visual Surprise / Product Demonstration · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1318698795434039)
- Meta · Video · 493 days recorded · first recorded Feb 13, 2024 · opens with: Pattern Interrupt · UGC, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=761659822510887)
- Meta · Video · 493 days recorded · first recorded Feb 13, 2024 · opens with: Product Showcase with Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=401122988962547)
- Meta · Image · 490 days recorded · first recorded Apr 25, 2025 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2287592431783823)
- Meta · Image · 470 days recorded · first recorded Mar 25, 2025 · Studio Shot, Before After · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1086994437551865)
- Meta · Image · 464 days recorded · first recorded Jul 24, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1255445959685935)
- Meta · Video · 459 days recorded · first recorded Aug 8, 2025 · opens with: UGC-style Opening · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1018958740664593)
- Meta · Video · 458 days recorded · first recorded Jul 31, 2025 · opens with: Bold Statement · Lo-Fi, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1136400372133785)
- Meta · Video · 449 days recorded · first recorded Jul 31, 2024 · opens with: Visual Surprise · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1299808231453313)
- Meta · Video · 433 days recorded · first recorded Jul 23, 2025 · opens with: Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=850458184415088)
- Meta · Video · 425 days recorded · first recorded Mar 26, 2025 · opens with: Bold Statement · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2572238953273147)
- Meta · Image · 418 days recorded · first recorded Jul 24, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1190646929673062)
- Meta · Image · 412 days recorded · first recorded Jul 24, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=704094736050664)
- Meta · Image · 397 days recorded · first recorded Aug 2, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2789800404685273)
- Meta · Image · 389 days recorded · first recorded May 5, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1795353978124620)
- Meta · Video · 383 days recorded · first recorded Oct 8, 2024 · opens with: Product Introduction with Enthusiastic Endorsement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=978074342066347)
- Meta · Video · 382 days recorded · first recorded Mar 5, 2025 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1001465129154583)
- Meta · Image · 372 days recorded · first recorded May 28, 2025 · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1352705913387628)
- Meta · Image · 351 days recorded · first recorded Jul 25, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1244692121076092)
- Meta · Image · 348 days recorded · first recorded Aug 20, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=936385452075188)
- Meta · Image · 331 days recorded · first recorded Jul 24, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=793628146288457)

## Key facts about ILIA Beauty's ads

- As of Nov 6, 2026, Adspy's library holds 3,192 ad creatives for ILIA Beauty, recorded on Meta since Jan 30, 2024.
- ILIA Beauty's creatives are 59% images and 42% videos. The median recorded running time is 56 days for its images and 64 days for its videos.
- ILIA Beauty's most common video openings are "Visual Surprise" (26%), "Bold Statement" (21%) and "Pattern Interrupt" (17%), as a share of its analysed videos.
- 1,105 ILIA Beauty creatives (35%) were recorded running for 90 days or more, and 150 for under 7 days.
- ILIA Beauty added 159 new creatives in the last 30 days and 471 in the last 90, against an average of 115 a month over the last 12 months.
- The longest-recorded ILIA Beauty ad shown here is an image on Meta, first recorded Jul 24, 2024 and recorded running for 625 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. ILIA Beauty has 59 days, 42% videos and 159.
- In Makeup & Cosmetics, the brands whose ads are closest to ILIA Beauty's are Kosas, Anastasia Beverly Hills and Benefit Cosmetics, among 46 brands of that sector in Adspy's library.

## How ILIA Beauty advertises, in figures

Computed on 3,192 recorded creatives, 3,136 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,868 | 59% | 56 |
| Video | 1,324 | 42% | 64 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 150 |
| 7 to 29 days | 375 |
| 30 to 89 days | 1,556 |
| 90 days or more | 1,105 |

Median: 59 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 336 | 26% | 48 |
| Bold Statement | 262 | 21% | 82 |
| Pattern Interrupt | 211 | 17% | 70 |
| UGC-style Opening | 157 | 12% | 46 |
| Pain Point Agitation | 28 | 2% | 147 |
| Question | 10 | under 1% | 89 |
| Visual Surprise / Pattern Interrupt | 10 | under 1% | 44 |
| Bold Statement / Pattern Interrupt | 6 | under 1% | 92 |

## When ILIA Beauty launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2025, with 325 new creatives. 471 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 6 |
| Jan 2025 | 1 |
| Feb 2025 | 40 |
| Mar 2025 | 70 |
| Apr 2025 | 199 |
| May 2025 | 325 |
| Jun 2025 | 165 |
| Jul 2025 | 239 |
| Aug 2025 | 124 |
| Sep 2025 | 192 |
| Oct 2025 | 173 |
| Nov 2025 | 203 |
| Dec 2025 | 56 |
| Jan 2026 | 135 |
| Feb 2026 | 100 |
| Mar 2026 | 113 |
| Apr 2026 | 111 |
| May 2026 | 130 |
| Jun 2026 | 108 |
| Jul 2026 | 117 |
| Aug 2026 | 127 |
| Sep 2026 | 157 |
| Oct 2026 | 187 |
| Nov 2026 | 40 |

## ILIA Beauty next to its closest brands in Makeup & Cosmetics

The 3 brands closest to ILIA Beauty among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| ILIA Beauty | 3,192 | 42% | 59 | 159 | 471 | Visual Surprise |
| Kosas | 919 | 41% | 19 | 108 | 236 | Visual Surprise |
| Anastasia Beverly Hills | 1,345 | 58% | 18 | 88 | 324 | Visual Surprise |
| Benefit Cosmetics | 541 | 53% | 20 | 21 | 66 | Visual Surprise |

- Compared with Kosas, ILIA Beauty has 3,192 creatives recorded against 919, 42% videos against 41%, 159 new in the last 30 days against 108, and a median recorded running time of 59 days against 19 days.
- Compared with Anastasia Beverly Hills, ILIA Beauty has 3,192 creatives recorded against 1,345, 42% videos against 58%, 159 new in the last 30 days against 88, and a median recorded running time of 59 days against 18 days.
- Compared with Benefit Cosmetics, ILIA Beauty has 3,192 creatives recorded against 541, 42% videos against 53%, 159 new in the last 30 days against 21, and a median recorded running time of 59 days against 20 days.

## Ads similar to ILIA Beauty's

5 ads from Anastasia Beverly Hills, Benefit Cosmetics and fentybeauty that share their production and their message with one of the ILIA Beauty ads shown on this page. Same rule: first recorded 20 days ago or more.

- Anastasia Beverly Hills · Meta · Image · 84 days recorded · shares: Studio Shot, Before After, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1073656878910469)
- Anastasia Beverly Hills · Meta · Image · 84 days recorded · shares: Studio Shot, Before After, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1015426128217734)
- Benefit Cosmetics · Meta · Image · 151 days recorded · shares: Studio Shot, Before After, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=977205501593872)
- Benefit Cosmetics · Meta · Image · 132 days recorded · shares: Studio Shot, Before After, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1427816352634791)
- fentybeauty · Meta · Video · 175 days recorded · shares: Talking Head, UGC Creator · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1902607747075500)

## The full reading of ILIA Beauty's ads

A Brand Full Analysis also reads what ILIA Beauty says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 33 angles read across 3,136 analysed creatives
- Offers: 12 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 250 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of ILIA Beauty with Adspy"
- "Show me ILIA Beauty's longest-running video ads and what they open with"
- "Compare ILIA Beauty's ads with its closest competitor"

## Questions about ILIA Beauty's ads

### How many ads has ILIA Beauty run?

Adspy has recorded 3,192 ad creatives for ILIA Beauty on Meta since Jan 30, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are ILIA Beauty's ads?

The newest ILIA Beauty creative in Adspy's library was first recorded on Nov 6, 2026. 159 creatives were first recorded in the last 30 days and 471 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does ILIA Beauty use?

Of the creatives recorded for ILIA Beauty, 59% images and 42% videos.

### How do ILIA Beauty's video ads open?

ILIA Beauty's most common video openings are "Visual Surprise" (26%), "Bold Statement" (21%) and "Pattern Interrupt" (17%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do ILIA Beauty's ads run?

The median recorded running time of a ILIA Beauty creative is 59 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is ILIA Beauty's longest-running ad?

The longest-recorded ILIA Beauty ad shown here is an image on Meta, first recorded Jul 24, 2024 and recorded running for 625 days.

### How often does ILIA Beauty launch new ads?

ILIA Beauty added 159 new creatives in the last 30 days and 471 in the last 90, against an average of 115 a month over the last 12 months.

### Which brands advertise like ILIA Beauty?

In Makeup & Cosmetics, the brands whose ads are closest to ILIA Beauty's are Kosas, Anastasia Beverly Hills and Benefit Cosmetics, among 46 brands of that sector in Adspy's library. Compared with Kosas, ILIA Beauty has 3,192 creatives recorded against 919, 42% videos against 41%, 159 new in the last 30 days against 108, and a median recorded running time of 59 days against 19 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ILIA Beauty.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with ILIA Beauty. Corrections or removal: info@adspy.sh, subject "Content notice: /library/ilia-beauty". Requests are handled within 72 hours; a removed page is not rebuilt.

## Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.

[Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp

---

Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign.

[Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)