# IL MAKIAGE ads

Adspy · Ad library · https://www.adspy.sh/library/il-makiage · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 4,864 ad creatives for IL MAKIAGE on Meta since Jan 19, 2024: 79% videos and 21% images. A creative has a median recorded running time of 6 days. 516 were first recorded in the last 90 days, the newest on Nov 8, 2026.

- 4,864 creatives recorded
- 6 days median recorded running time
- 174 new in the last 30 days
- 516 new in the last 90 days

## IL MAKIAGE ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 671 days recorded · first recorded Jan 19, 2024 · opens with: UGC-style Opening with Bold Statement · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1369924241447243)
- Meta · Video · 371 days recorded · first recorded Feb 13, 2025 · opens with: Visual Surprise / Bold Statement · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1463935645239492)
- Meta · Video · 355 days recorded · first recorded Feb 21, 2025 · opens with: Question & Visual Demonstration · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4087090864841750)
- Meta · Video · 348 days recorded · first recorded Jan 30, 2025 · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3089896841207590)
- Meta · Video · 347 days recorded · first recorded Jan 24, 2025 · opens with: Bold Statement / Visual Surprise · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=24923192177356984)
- Meta · Video · 341 days recorded · first recorded Jan 30, 2025 · opens with: Product Demonstration + Bold Statement + Pain Point Agitation · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=945420981484150)
- Meta · Video · 295 days recorded · first recorded Feb 21, 2025 · opens with: Bold Statement · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=837978638698487)
- Meta · Video · 289 days recorded · first recorded Jan 30, 2025 · opens with: Pain Point Agitation / Visual Surprise · UGC Mashup, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1173396318037804)
- Meta · Video · 265 days recorded · first recorded Mar 25, 2025 · opens with: Question + Bold Statement · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1392984232830507)
- Meta · Image · 260 days recorded · first recorded Nov 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1810451303471257)
- Meta · Video · 252 days recorded · first recorded Jan 13, 2025 · opens with: Question + Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1235617002035141)
- Meta · Video · 252 days recorded · first recorded Mar 10, 2025 · opens with: Pattern Interrupt · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1146585867082594)
- Meta · Video · 250 days recorded · first recorded Sep 9, 2024 · opens with: Pattern Interrupt, Visual Progression · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1276922850681245)
- Meta · Image · 199 days recorded · first recorded Nov 12, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1005999375091973)
- Meta · Image · 183 days recorded · first recorded Sep 25, 2025 · Product Photography, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1098175636378862)
- Meta · Image · 154 days recorded · first recorded Feb 15, 2026 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1021557471002742)
- Meta · Image · 154 days recorded · first recorded Oct 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1075089051699065)
- Meta · Image · 151 days recorded · first recorded Jun 12, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1830133561680286)
- Meta · Image · 151 days recorded · first recorded Jun 12, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4441193756135625)
- Meta · Image · 151 days recorded · first recorded Jun 12, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=985466277666603)
- Meta · Image · 151 days recorded · first recorded Jun 12, 2026 · UGC, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1669614040941869)
- Meta · Image · 151 days recorded · first recorded Jun 12, 2026 · UGC, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1315397257375587)
- Meta · Image · 146 days recorded · first recorded Jun 17, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1496998052300699)
- Meta · Image · 146 days recorded · first recorded Jun 17, 2026 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1617316500131404)

## Key facts about IL MAKIAGE's ads

- As of Nov 8, 2026, Adspy's library holds 4,864 ad creatives for IL MAKIAGE, recorded on Meta since Jan 19, 2024.
- IL MAKIAGE's creatives are 79% videos and 21% images. The median recorded running time is 6 days for its videos and 6 days for its images.
- IL MAKIAGE's most common video openings are "Pain Point Agitation" (15%), "Bold Statement" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos.
- 523 IL MAKIAGE creatives (11%) were recorded running for 90 days or more, and 2,510 for under 7 days.
- IL MAKIAGE added 174 new creatives in the last 30 days and 516 in the last 90, against an average of 264 a month over the last 12 months.
- The longest-recorded IL MAKIAGE ad shown here is a video on Meta, first recorded Jan 19, 2024 and recorded running for 671 days; it opens with "UGC-style Opening with Bold Statement".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. IL MAKIAGE has 6 days, 79% videos and 174.
- In Makeup & Cosmetics, the brands whose ads are closest to IL MAKIAGE's are Jones Road Beauty, L'Oréal Paris and Tower 28 Beauty, among 46 brands of that sector in Adspy's library.

## How IL MAKIAGE advertises, in figures

Computed on 4,864 recorded creatives, 4,767 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 3,858 | 79% | 6 |
| Image | 1,006 | 21% | 6 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 2,510 |
| 7 to 29 days | 1,244 |
| 30 to 89 days | 576 |
| 90 days or more | 523 |

Median: 6 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Pain Point Agitation | 573 | 15% | 6 |
| Bold Statement | 416 | 11% | 10 |
| Pattern Interrupt | 370 | 10% | 6 |
| Pattern Interrupt / Bold Statement | 210 | 6% | 7 |
| UGC-style Opening | 206 | 6% | 8 |
| Visual Surprise | 171 | 5% | 6 |
| Bold Statement / Pattern Interrupt | 158 | 4% | 10 |
| Bold Statement / Pain Point Agitation | 88 | 2% | 6 |

## When IL MAKIAGE launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Dec 2025, with 1,157 new creatives. 516 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 7 |
| Jan 2025 | 28 |
| Feb 2025 | 36 |
| Mar 2025 | 42 |
| Apr 2025 | 21 |
| May 2025 | 11 |
| Jun 2025 | 2 |
| Jul 2025 | 18 |
| Aug 2025 | 123 |
| Sep 2025 | 440 |
| Oct 2025 | 398 |
| Nov 2025 | 551 |
| Dec 2025 | 1,157 |
| Jan 2026 | 441 |
| Feb 2026 | 225 |
| Mar 2026 | 138 |
| Apr 2026 | 140 |
| May 2026 | 81 |
| Jun 2026 | 187 |
| Jul 2026 | 246 |
| Aug 2026 | 183 |
| Sep 2026 | 121 |
| Oct 2026 | 218 |
| Nov 2026 | 35 |

## IL MAKIAGE next to its closest brands in Makeup & Cosmetics

The 3 brands closest to IL MAKIAGE among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| IL MAKIAGE | 4,864 | 79% | 6 | 174 | 516 | Pain Point Agitation |
| [Jones Road Beauty](https://www.adspy.sh/library/jones-road-beauty) | 5,874 | 61% | 41 | 471 | 1,475 | Bold Statement |
| [L'Oréal Paris](https://www.adspy.sh/library/l-oreal-paris) | 11,137 | 66% | 83 | 750 | 2,515 | Visual Surprise |
| Tower 28 Beauty | 669 | 55% | 22 | 115 | 209 | Visual Surprise |

- Compared with Jones Road Beauty, IL MAKIAGE has 4,864 creatives recorded against 5,874, 79% videos against 61%, 174 new in the last 30 days against 471, and a median recorded running time of 6 days against 41 days.
- Compared with L'Oréal Paris, IL MAKIAGE has 4,864 creatives recorded against 11,137, 79% videos against 66%, 174 new in the last 30 days against 750, and a median recorded running time of 6 days against 83 days.
- Compared with Tower 28 Beauty, IL MAKIAGE has 4,864 creatives recorded against 669, 79% videos against 55%, 174 new in the last 30 days against 115, and a median recorded running time of 6 days against 22 days.

## Ads similar to IL MAKIAGE's

5 ads from Alleyoop, Anastasia Beverly Hills, Beauty Pie and Benefit Cosmetics that share their production and their message with one of the IL MAKIAGE ads shown on this page. Same rule: first recorded 20 days ago or more.

- Alleyoop · Meta · Image · 158 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1621454772701251)
- Anastasia Beverly Hills · Meta · Image · 157 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1313996803843086)
- Anastasia Beverly Hills · Meta · Image · 235 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1801633373809056)
- Beauty Pie · Meta · Image · 147 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1039336898672684)
- Benefit Cosmetics · Meta · Image · 156 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2126637664888052)

## The full reading of IL MAKIAGE's ads

A Brand Full Analysis also reads what IL MAKIAGE says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 39 angles read across 4,767 analysed creatives
- Offers: 16 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 359 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of IL MAKIAGE with Adspy"
- "Show me IL MAKIAGE's longest-running video ads and what they open with"
- "Compare IL MAKIAGE's ads with its closest competitor"

## Questions about IL MAKIAGE's ads

### How many ads has IL MAKIAGE run?

Adspy has recorded 4,864 ad creatives for IL MAKIAGE on Meta since Jan 19, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are IL MAKIAGE's ads?

The newest IL MAKIAGE creative in Adspy's library was first recorded on Nov 8, 2026. 174 creatives were first recorded in the last 30 days and 516 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does IL MAKIAGE use?

Of the creatives recorded for IL MAKIAGE, 79% videos and 21% images.

### How do IL MAKIAGE's video ads open?

IL MAKIAGE's most common video openings are "Pain Point Agitation" (15%), "Bold Statement" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do IL MAKIAGE's ads run?

The median recorded running time of a IL MAKIAGE creative is 6 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is IL MAKIAGE's longest-running ad?

The longest-recorded IL MAKIAGE ad shown here is a video on Meta, first recorded Jan 19, 2024 and recorded running for 671 days; it opens with "UGC-style Opening with Bold Statement".

### How often does IL MAKIAGE launch new ads?

IL MAKIAGE added 174 new creatives in the last 30 days and 516 in the last 90, against an average of 264 a month over the last 12 months.

### Which brands advertise like IL MAKIAGE?

In Makeup & Cosmetics, the brands whose ads are closest to IL MAKIAGE's are Jones Road Beauty, L'Oréal Paris and Tower 28 Beauty, among 46 brands of that sector in Adspy's library. Compared with Jones Road Beauty, IL MAKIAGE has 4,864 creatives recorded against 5,874, 79% videos against 61%, 174 new in the last 30 days against 471, and a median recorded running time of 6 days against 41 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with IL MAKIAGE.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with IL MAKIAGE. Corrections or removal: info@adspy.sh, subject "Content notice: /library/il-makiage". Requests are handled within 72 hours; a removed page is not rebuilt.

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