# IKEA ads

Adspy · Ad library · https://www.adspy.sh/library/ikea · Home & Living · Meta · Updated Nov 10, 2026

Adspy has recorded 4,278 ad creatives for IKEA on Meta since Jul 18, 2023: 83% images and 17% videos. A creative has a median recorded running time of 48 days. 964 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 4,278 creatives recorded
- 48 days median recorded running time
- 258 new in the last 30 days
- 964 new in the last 90 days

## IKEA ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 470 days recorded · first recorded Mar 27, 2025 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2989175688115103)
- Meta · Image · 430 days recorded · first recorded Jan 1, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=914375627436659)
- Meta · Image · 381 days recorded · first recorded Oct 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1100619932574310)
- Meta · Image · 336 days recorded · first recorded Feb 29, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=467453659730839)
- Meta · Image · 334 days recorded · first recorded Sep 2, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1822843838907951)
- Meta · Image · 332 days recorded · first recorded Apr 3, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1000608839717328)
- Meta · Image · 315 days recorded · first recorded Jan 8, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1143240724677404)
- Meta · Image · 309 days recorded · first recorded Nov 13, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1414084916776358)
- Meta · Image · 306 days recorded · first recorded Oct 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=998837492673915)
- Meta · Image · 299 days recorded · first recorded Oct 31, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1059096443584336)
- Meta · Image · 291 days recorded · first recorded Nov 5, 2025 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1419738399572668)
- Meta · Image · 286 days recorded · first recorded Jan 8, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1182071870528243)
- Meta · Image · 284 days recorded · first recorded Oct 7, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1066590776317396)
- Meta · Video · 249 days recorded · first recorded Nov 27, 2025 · opens with: Pattern Interrupt · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=957319713641219)
- Meta · Video · 241 days recorded · first recorded Mar 3, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1778990736640716)
- Meta · Video · 222 days recorded · first recorded Oct 7, 2025 · opens with: Visual Metaphor · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1623587609550893)
- Meta · Video · 218 days recorded · first recorded Oct 1, 2025 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1660152218364954)
- Meta · Video · 215 days recorded · first recorded Apr 10, 2026 · opens with: Pattern Interrupt · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1027786523597521)
- Meta · Video · 214 days recorded · first recorded Nov 26, 2025 · opens with: Visual Intrigue · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2029128598031492)
- Meta · Video · 213 days recorded · first recorded Apr 10, 2025 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4627374350831451)
- Meta · Video · 209 days recorded · first recorded Feb 6, 2024 · opens with: Pattern Interrupt · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=761963678714153)
- Meta · Video · 202 days recorded · first recorded Jan 20, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1715931746338454)
- Meta · Video · 201 days recorded · first recorded Apr 24, 2026 · opens with: Pattern Interrupt · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1089913843944825)
- Meta · Video · 201 days recorded · first recorded Apr 24, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1410608064381151)

## Key facts about IKEA's ads

- As of Nov 9, 2026, Adspy's library holds 4,278 ad creatives for IKEA, recorded on Meta since Jul 18, 2023.
- IKEA's creatives are 83% images and 17% videos. The median recorded running time is 48 days for its images and 47 days for its videos.
- IKEA's most common video openings are "Visual Surprise" (34%), "Pattern Interrupt" (31%) and "Bold Statement" (8%), as a share of its analysed videos.
- 986 IKEA creatives (23%) were recorded running for 90 days or more, and 127 for under 7 days.
- IKEA added 258 new creatives in the last 30 days and 964 in the last 90, against an average of 265 a month over the last 12 months.
- The longest-recorded IKEA ad shown here is a video on Meta, first recorded Mar 27, 2025 and recorded running for 470 days; it opens with "Visual Surprise".
- Across the 157 Home & Living brands in Adspy's library, the median brand has a recorded running time of 27 days, 33% videos and 41 new creatives in 30 days. IKEA has 48 days, 17% videos and 258.
- In Furniture, the brands whose ads are closest to IKEA's are Miliboo, Swoon and TIPTOE, among 18 brands of that sector in Adspy's library.

## How IKEA advertises, in figures

Computed on 4,278 recorded creatives, 4,166 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 3,565 | 83% | 48 |
| Video | 713 | 17% | 47 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 127 |
| 7 to 29 days | 1,322 |
| 30 to 89 days | 1,843 |
| 90 days or more | 986 |

Median: 48 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 238 | 34% | 42 |
| Pattern Interrupt | 215 | 31% | 47 |
| Bold Statement | 56 | 8% | 52 |
| UGC-style Opening | 28 | 4% | 45 |
| Visual Intrigue | 11 | 2% | 91 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 55 |
| Question | 9 | 1% | 46 |
| Pattern Interrupt / Bold Statement | 8 | 1% | 18 |

## When IKEA launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 556 new creatives. 964 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 21 |
| Jan 2025 | 47 |
| Feb 2025 | 19 |
| Mar 2025 | 47 |
| Apr 2025 | 72 |
| May 2025 | 76 |
| Jun 2025 | 63 |
| Jul 2025 | 135 |
| Aug 2025 | 88 |
| Sep 2025 | 117 |
| Oct 2025 | 86 |
| Nov 2025 | 73 |
| Dec 2025 | 58 |
| Jan 2026 | 120 |
| Feb 2026 | 100 |
| Mar 2026 | 154 |
| Apr 2026 | 444 |
| May 2026 | 382 |
| Jun 2026 | 266 |
| Jul 2026 | 556 |
| Aug 2026 | 271 |
| Sep 2026 | 415 |
| Oct 2026 | 287 |
| Nov 2026 | 131 |

## IKEA next to its closest brands in Furniture

The 3 brands closest to IKEA among the 18 Furniture brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| IKEA | 4,278 | 17% | 48 | 258 | 964 | Visual Surprise |
| Miliboo | 110 | 37% | 30 | 6 | 11 | Visual Surprise |
| Swoon | 444 | 20% | 42 | 14 | 60 | Visual Surprise |
| TIPTOE | 449 | 27% | 61 | 25 | 76 | Visual Surprise |

- Compared with Miliboo, IKEA has 4,278 creatives recorded against 110, 17% videos against 37%, 258 new in the last 30 days against 6, and a median recorded running time of 48 days against 30 days.
- Compared with Swoon, IKEA has 4,278 creatives recorded against 444, 17% videos against 20%, 258 new in the last 30 days against 14, and a median recorded running time of 48 days against 42 days.
- Compared with TIPTOE, IKEA has 4,278 creatives recorded against 449, 17% videos against 27%, 258 new in the last 30 days against 25, and a median recorded running time of 48 days against 61 days.

## Ads similar to IKEA's

5 ads from Fatboy the Original, Article and Miliboo that share their production and their message with one of the IKEA ads shown on this page. Same rule: first recorded 20 days ago or more.

- Fatboy the Original · Meta · Image · 181 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1140390685271450)
- Article · Meta · Image · 483 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1565399804653821)
- Fatboy the Original · Meta · Image · 307 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1005691631132149)
- Miliboo · Meta · Image · 329 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=001747411314)
- Miliboo · Meta · Image · 284 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2747518562297427)

## The full reading of IKEA's ads

A Brand Full Analysis also reads what IKEA says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 29 angles read across 4,166 analysed creatives
- Offers: 17 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 262 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of IKEA with Adspy"
- "Show me IKEA's longest-running video ads and what they open with"
- "Compare IKEA's ads with its closest competitor"

## Questions about IKEA's ads

### How many ads has IKEA run?

Adspy has recorded 4,278 ad creatives for IKEA on Meta since Jul 18, 2023. A creative is one image or video, and several ads can use the same one.

### How recent are IKEA's ads?

The newest IKEA creative in Adspy's library was first recorded on Nov 9, 2026. 258 creatives were first recorded in the last 30 days and 964 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does IKEA use?

Of the creatives recorded for IKEA, 83% images and 17% videos.

### How do IKEA's video ads open?

IKEA's most common video openings are "Visual Surprise" (34%), "Pattern Interrupt" (31%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do IKEA's ads run?

The median recorded running time of a IKEA creative is 48 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is IKEA's longest-running ad?

The longest-recorded IKEA ad shown here is a video on Meta, first recorded Mar 27, 2025 and recorded running for 470 days; it opens with "Visual Surprise".

### How often does IKEA launch new ads?

IKEA added 258 new creatives in the last 30 days and 964 in the last 90, against an average of 265 a month over the last 12 months.

### Which brands advertise like IKEA?

In Furniture, the brands whose ads are closest to IKEA's are Miliboo, Swoon and TIPTOE, among 18 brands of that sector in Adspy's library. Compared with Miliboo, IKEA has 4,278 creatives recorded against 110, 17% videos against 37%, 258 new in the last 30 days against 6, and a median recorded running time of 48 days against 30 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with IKEA.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with IKEA. Corrections or removal: info@adspy.sh, subject "Content notice: /library/ikea". Requests are handled within 72 hours; a removed page is not rebuilt.

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