# Huel ads

Adspy · Ad library · https://www.adspy.sh/library/huel · Food & Beverage · Meta · Updated Nov 10, 2026

Adspy has recorded 3,953 ad creatives for Huel on Meta since Oct 15, 2021: 59% images and 41% videos. A creative has a median recorded running time of 23 days. 701 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 3,953 creatives recorded
- 23 days median recorded running time
- 251 new in the last 30 days
- 701 new in the last 90 days

## Huel ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 448 days recorded · first recorded Sep 10, 2024 · opens with: Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4366019610277136)
- Meta · Video · 392 days recorded · first recorded May 9, 2025 · opens with: Bold Statement / Pain Point Agitation · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1559986092824463)
- Meta · Video · 392 days recorded · first recorded May 9, 2025 · opens with: Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1448847240513952)
- Meta · Video · 392 days recorded · first recorded May 9, 2025 · opens with: Pattern Interrupt · UGC Mashup, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1829465941703339)
- Meta · Image · 383 days recorded · first recorded Aug 15, 2024 · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=808319805394297)
- Meta · Image · 378 days recorded · first recorded Oct 25, 2024 · Branded Production, Infographic · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1766309524036309)
- Meta · Image · 368 days recorded · first recorded May 13, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1394871144870371)
- Meta · Video · 358 days recorded · first recorded Jun 12, 2025 · opens with: Bold Statement/Question · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2038685890143600)
- Meta · Video · 357 days recorded · first recorded Jun 12, 2025 · opens with: Pattern Interrupt · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1749837592790403)
- Meta · Video · 357 days recorded · first recorded Jun 12, 2025 · opens with: Visual Surprise / Bold Statement · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1779819569798494)
- Meta · Video · 355 days recorded · first recorded Jun 14, 2025 · opens with: Bold Statement · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1167213692295013)
- Meta · Video · 337 days recorded · first recorded Jul 2, 2025 · opens with: Relatable Scenario / Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4484249411790906)
- Meta · Image · 336 days recorded · first recorded Jul 2, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2710410992725448)
- Meta · Image · 336 days recorded · first recorded Jul 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1803007804241459)
- Meta · Image · 336 days recorded · first recorded Jul 2, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=950680431103029)
- Meta · Image · 335 days recorded · first recorded Jul 2, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1032497002583393)
- Meta · Image · 335 days recorded · first recorded Jul 2, 2025 · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=29372048105736454)
- Meta · Image · 334 days recorded · first recorded Jul 2, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1683753976593737)
- Meta · Image · 320 days recorded · first recorded Feb 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1444687486607240)
- Meta · Image · 320 days recorded · first recorded Jul 19, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2469751706763908)
- Meta · Video · 305 days recorded · first recorded May 9, 2025 · opens with: Pattern Interrupt / Bold Statement · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2054322915372521)
- Meta · Image · 305 days recorded · first recorded Sep 10, 2024 · UGC, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2145257822698345)
- Meta · Video · 305 days recorded · first recorded Aug 1, 2025 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1647584156831060)
- Meta · Video · 287 days recorded · first recorded Jul 13, 2024 · opens with: Pattern Interrupt, Pain Point Agitation · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1752534499476987)

## Key facts about Huel's ads

- As of Nov 6, 2026, Adspy's library holds 3,953 ad creatives for Huel, recorded on Meta since Oct 15, 2021.
- Huel's creatives are 59% images and 41% videos. The median recorded running time is 25 days for its images and 22 days for its videos.
- Huel's most common video openings are "Bold Statement" (31%), "Pattern Interrupt" (19%) and "Pain Point Agitation" (9%), as a share of its analysed videos.
- 682 Huel creatives (17%) were recorded running for 90 days or more, and 600 for under 7 days.
- Huel added 251 new creatives in the last 30 days and 701 in the last 90, against an average of 203 a month over the last 12 months.
- The longest-recorded Huel ad shown here is a video on Meta, first recorded Sep 10, 2024 and recorded running for 448 days; it opens with "Bold Statement".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Huel has 23 days, 41% videos and 251.

## How Huel advertises, in figures

Computed on 3,953 recorded creatives, 3,895 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,315 | 59% | 25 |
| Video | 1,638 | 41% | 22 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 600 |
| 7 to 29 days | 1,559 |
| 30 to 89 days | 1,089 |
| 90 days or more | 682 |

Median: 23 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Bold Statement | 498 | 31% | 24 |
| Pattern Interrupt | 306 | 19% | 17 |
| Pain Point Agitation | 147 | 9% | 14 |
| Visual Surprise | 65 | 4% | 23 |
| Question | 60 | 4% | 29 |
| UGC-style Opening | 57 | 4% | 25 |
| Bold Statement / Pattern Interrupt | 52 | 3% | 39 |
| Bold Statement / Question | 32 | 2% | 28 |

## When Huel launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 292 new creatives. 701 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 79 |
| Jan 2025 | 63 |
| Feb 2025 | 52 |
| Mar 2025 | 48 |
| Apr 2025 | 83 |
| May 2025 | 124 |
| Jun 2025 | 97 |
| Jul 2025 | 81 |
| Aug 2025 | 140 |
| Sep 2025 | 140 |
| Oct 2025 | 134 |
| Nov 2025 | 93 |
| Dec 2025 | 231 |
| Jan 2026 | 65 |
| Feb 2026 | 118 |
| Mar 2026 | 165 |
| Apr 2026 | 227 |
| May 2026 | 234 |
| Jun 2026 | 251 |
| Jul 2026 | 274 |
| Aug 2026 | 284 |
| Sep 2026 | 232 |
| Oct 2026 | 292 |
| Nov 2026 | 59 |

## The full reading of Huel's ads

A Brand Full Analysis also reads what Huel says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 3,895 analysed creatives
- Offers: 15 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 277 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Huel with Adspy"
- "Show me Huel's longest-running video ads and what they open with"
- "Compare Huel's ads with its closest competitor"

## Questions about Huel's ads

### How many ads has Huel run?

Adspy has recorded 3,953 ad creatives for Huel on Meta since Oct 15, 2021. A creative is one image or video, and several ads can use the same one.

### How recent are Huel's ads?

The newest Huel creative in Adspy's library was first recorded on Nov 6, 2026. 251 creatives were first recorded in the last 30 days and 701 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Huel use?

Of the creatives recorded for Huel, 59% images and 41% videos.

### How do Huel's video ads open?

Huel's most common video openings are "Bold Statement" (31%), "Pattern Interrupt" (19%) and "Pain Point Agitation" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Huel's ads run?

The median recorded running time of a Huel creative is 23 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Huel's longest-running ad?

The longest-recorded Huel ad shown here is a video on Meta, first recorded Sep 10, 2024 and recorded running for 448 days; it opens with "Bold Statement".

### How often does Huel launch new ads?

Huel added 251 new creatives in the last 30 days and 701 in the last 90, against an average of 203 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Huel.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Huel. Corrections or removal: info@adspy.sh, subject "Content notice: /library/huel". Requests are handled within 72 hours; a removed page is not rebuilt.

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