# HelloFresh ads Adspy · Ad library · https://www.adspy.sh/library/hellofresh · Food & Beverage · Meta · Updated Nov 10, 2026 Adspy has recorded 6,691 ad creatives for HelloFresh on Meta since Oct 29, 2025: 70% videos and 30% images. A creative has a median recorded running time of 28 days. 1,810 were first recorded in the last 90 days, the newest on Nov 9, 2026. Figures on this page are computed on the 5,000 newest of the 6,691 recorded creatives. - 6,691 creatives recorded - 28 days median recorded running time - 574 new in the last 30 days - 1,810 new in the last 90 days ## HelloFresh ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Video · 374 days recorded · first recorded Mar 13, 2025 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1421114729185349) - Meta · Video · 321 days recorded · first recorded May 16, 2024 · opens with: Pattern Interrupt · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1338841981252088) - Meta · Video · 271 days recorded · first recorded Nov 4, 2025 · opens with: Bold Statement · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28596002103329333) - Meta · Video · 264 days recorded · first recorded Dec 31, 2025 · opens with: Bold Statement / Visual Appeal · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1266836052014103) - Meta · Image · 255 days recorded · first recorded Jun 11, 2025 · UGC Mashup, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1132240026056417) - Meta · Video · 249 days recorded · first recorded Feb 17, 2026 · opens with: Question & Visual Intrigue · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1472353904814653) - Meta · Video · 231 days recorded · first recorded Dec 26, 2025 · opens with: Pain Point Agitation · UGC, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2298858794262415) - Meta · Video · 229 days recorded · first recorded Dec 4, 2025 · opens with: Bold Statement · UGC Mashup, Listicle · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1483484006941998) - Meta · Video · 225 days recorded · first recorded Dec 26, 2025 · opens with: UGC-style Opening · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2099063377393714) - Meta · Video · 215 days recorded · first recorded Mar 12, 2026 · opens with: UGC-style Opening · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1823477535320592) - Meta · Video · 211 days recorded · first recorded Dec 23, 2025 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=946931141711038) - Meta · Video · 210 days recorded · first recorded Dec 15, 2025 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=915450744175393) - Meta · Video · 199 days recorded · first recorded Dec 15, 2025 · opens with: Relatable Scenario · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1052703171043592) - Meta · Image · 190 days recorded · first recorded Dec 5, 2025 · UGC Mashup, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28845281068508263) - Meta · Image · 174 days recorded · first recorded Apr 10, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2111326690259890) - Meta · Image · 174 days recorded · first recorded May 21, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2242523966597437) - Meta · Image · 164 days recorded · first recorded Jun 5, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2094448504482437) - Meta · Image · 161 days recorded · first recorded Apr 10, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2209273736501842) - Meta · Image · 158 days recorded · first recorded Jun 5, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1406938837990460) - Meta · Image · 152 days recorded · first recorded Feb 21, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=675370008844658) - Meta · Image · 151 days recorded · first recorded Feb 21, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1117269123584530) - Meta · Image · 151 days recorded · first recorded Mar 24, 2026 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1532545748371020) - Meta · Image · 151 days recorded · first recorded Mar 24, 2026 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1012685324873549) - Meta · Image · 149 days recorded · first recorded Oct 8, 2025 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1564312344969914) ## Key facts about HelloFresh's ads - As of Nov 9, 2026, Adspy's library holds 6,691 ad creatives for HelloFresh, recorded on Meta since Oct 29, 2025. - HelloFresh's creatives are 70% videos and 30% images. The median recorded running time is 33 days for its videos and 24 days for its images. - HelloFresh's most common video openings are "Pattern Interrupt" (23%), "Pain Point Agitation" (19%) and "Bold Statement" (12%), as a share of its analysed videos. - 316 HelloFresh creatives (6%) were recorded running for 90 days or more, and 356 for under 7 days. - HelloFresh added 574 new creatives in the last 30 days and 1,810 in the last 90, against an average of 396 a month over the last 12 months. - The longest-recorded HelloFresh ad shown here is a video on Meta, first recorded Mar 13, 2025 and recorded running for 374 days; it opens with "Pattern Interrupt". - Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. HelloFresh has 28 days, 70% videos and 574. - In Meal Kits, the brands whose ads are closest to HelloFresh's are Gousto, Les Commis and Blue Apron, among 9 brands of that sector in Adspy's library. ## How HelloFresh advertises, in figures Computed on 5,000 recorded creatives, 4,884 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Video | 3,514 | 70% | 33 | | Image | 1,486 | 30% | 24 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 356 | | 7 to 29 days | 2,212 | | 30 to 89 days | 2,116 | | 90 days or more | 316 | Median: 28 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Pattern Interrupt | 793 | 23% | 32 | | Pain Point Agitation | 649 | 19% | 30 | | Bold Statement | 397 | 12% | 31 | | Visual Surprise | 377 | 11% | 44 | | UGC-style Opening | 272 | 8% | 36 | | Bold Statement / Pattern Interrupt | 80 | 2% | 33 | | Pattern Interrupt / Bold Statement | 62 | 2% | 33 | | Question | 58 | 2% | 33 | ## When HelloFresh launches new creatives New creatives per month, from Oct 2025 to Nov 2026. The busiest month was Oct 2026, with 712 new creatives. 1,810 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Oct 2025 | 23 | | Nov 2025 | 227 | | Dec 2025 | 482 | | Jan 2026 | 276 | | Feb 2026 | 229 | | Mar 2026 | 380 | | Apr 2026 | 282 | | May 2026 | 315 | | Jun 2026 | 254 | | Jul 2026 | 388 | | Aug 2026 | 692 | | Sep 2026 | 628 | | Oct 2026 | 712 | | Nov 2026 | 112 | ## HelloFresh next to its closest brands in Meal Kits The 3 brands closest to HelloFresh among the 9 Meal Kits brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | HelloFresh | 6,691 | 70% | 28 | 574 | 1,810 | Pattern Interrupt | | Gousto | 2,032 | 45% | 26 | 82 | 406 | Pattern Interrupt | | Les Commis | 753 | 61% | 19 | 10 | 122 | Pain Point Agitation | | Blue Apron | 1,452 | 66% | 33 | 87 | 132 | Pain Point Agitation | - Compared with Gousto, HelloFresh has 6,691 creatives recorded against 2,032, 70% videos against 45%, 574 new in the last 30 days against 82, and a median recorded running time of 28 days against 26 days. - Compared with Les Commis, HelloFresh has 6,691 creatives recorded against 753, 70% videos against 61%, 574 new in the last 30 days against 10, and a median recorded running time of 28 days against 19 days. - Compared with Blue Apron, HelloFresh has 6,691 creatives recorded against 1,452, 70% videos against 66%, 574 new in the last 30 days against 87, and a median recorded running time of 28 days against 33 days. ## Ads similar to HelloFresh's 5 ads from Blue Apron, Gousto, Hungryroot and Kroger that share their production and their message with one of the HelloFresh ads shown on this page. Same rule: first recorded 20 days ago or more. - Blue Apron · Meta · Image · 185 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1925480341440117) - Blue Apron · Meta · Image · 143 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=997714922791929) - Gousto · Meta · Video · 216 days recorded · shares: Montage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1462526632404308) - [Hungryroot](https://www.adspy.sh/library/hungryroot) · Meta · Video · 489 days recorded · shares: Voiceover B-Roll, UGC Creator · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1397321855945898) - [Kroger](https://www.adspy.sh/library/kroger) · Meta · Video · 346 days recorded · shares: Lo-Fi, Text Overlay on Footage, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1860245678494302) ## The full reading of HelloFresh's ads A Brand Full Analysis also reads what HelloFresh says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 34 angles read across 4,884 analysed creatives - Offers: 13 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 300 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of HelloFresh with Adspy" - "Show me HelloFresh's longest-running video ads and what they open with" - "Compare HelloFresh's ads with its closest competitor" ## Questions about HelloFresh's ads ### How many ads has HelloFresh run? Adspy has recorded 6,691 ad creatives for HelloFresh on Meta since Oct 29, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are HelloFresh's ads? The newest HelloFresh creative in Adspy's library was first recorded on Nov 9, 2026. 574 creatives were first recorded in the last 30 days and 1,810 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does HelloFresh use? Of the creatives recorded for HelloFresh, 70% videos and 30% images. ### How do HelloFresh's video ads open? HelloFresh's most common video openings are "Pattern Interrupt" (23%), "Pain Point Agitation" (19%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do HelloFresh's ads run? The median recorded running time of a HelloFresh creative is 28 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is HelloFresh's longest-running ad? The longest-recorded HelloFresh ad shown here is a video on Meta, first recorded Mar 13, 2025 and recorded running for 374 days; it opens with "Pattern Interrupt". ### How often does HelloFresh launch new ads? HelloFresh added 574 new creatives in the last 30 days and 1,810 in the last 90, against an average of 396 a month over the last 12 months. ### Which brands advertise like HelloFresh? In Meal Kits, the brands whose ads are closest to HelloFresh's are Gousto, Les Commis and Blue Apron, among 9 brands of that sector in Adspy's library. Compared with Gousto, HelloFresh has 6,691 creatives recorded against 2,032, 70% videos against 45%, 574 new in the last 30 days against 82, and a median recorded running time of 28 days against 26 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with HelloFresh. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with HelloFresh. Corrections or removal: info@adspy.sh, subject "Content notice: /library/hellofresh". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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