# Google ads

Adspy · Ad library · https://www.adspy.sh/library/google · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 5,383 ad creatives for Google on Meta since Dec 11, 2024: 64% videos and 36% images. A creative has a median recorded running time of 37 days. 1,000 were first recorded in the last 90 days, the newest on Nov 10, 2026.

Figures on this page are computed on the 5,000 newest of the 5,383 recorded creatives.

- 5,383 creatives recorded
- 37 days median recorded running time
- 312 new in the last 30 days
- 1,000 new in the last 90 days

## Google ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 538 days recorded · first recorded Jan 8, 2025 · opens with: Pattern Interrupt · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1030529473355440)
- Meta · Video · 502 days recorded · first recorded Jan 2, 2025 · opens with: Visual Recognition & Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1021040154359990)
- Meta · Video · 417 days recorded · first recorded Dec 25, 2024 · opens with: Bold Statement · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1477755266684856)
- Meta · Video · 392 days recorded · first recorded Mar 27, 2025 · opens with: Pattern Interrupt / Relatable Scenario · Screen Recording, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1184978316797849)
- Meta · Video · 302 days recorded · first recorded Nov 28, 2024 · opens with: Question · Screen Recording, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1110633614116284)
- Meta · Video · 292 days recorded · first recorded Jul 28, 2025 · opens with: Pain Point Agitation · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1329688635897877)
- Meta · Video · 286 days recorded · first recorded Aug 29, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1573194674110148)
- Meta · Video · 265 days recorded · first recorded Oct 28, 2025 · opens with: Pattern Interrupt · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2301661173699422)
- Meta · Video · 262 days recorded · first recorded Oct 28, 2025 · opens with: Pattern Interrupt · User Screenshot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4524357697805595)
- Meta · Image · 258 days recorded · first recorded Oct 28, 2025 · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1683380036328618)
- Meta · Video · 256 days recorded · first recorded Nov 18, 2025 · opens with: Visual Surprise · Screen Recording, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1412433770312591)
- Meta · Video · 248 days recorded · first recorded Jan 7, 2025 · opens with: Visual Surprise · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4435687963370130)
- Meta · Image · 244 days recorded · first recorded Oct 28, 2025 · AI-Generated, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1505076321070571)
- Meta · Video · 243 days recorded · first recorded Jun 4, 2025 · opens with: Visual Surprise & Pattern Interrupt · Screen Recording, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1585977692433179)
- Meta · Image · 230 days recorded · first recorded Oct 28, 2025 · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=990641356841082)
- Meta · Image · 202 days recorded · first recorded Apr 23, 2026 · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=992449647051824)
- Meta · Image · 201 days recorded · first recorded Apr 24, 2026 · AI-Generated, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=969387122484463)
- Meta · Image · 201 days recorded · first recorded Apr 24, 2026 · Screen Recording, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1577486500420777)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)
- Meta · Image · 200 days recorded · first recorded Apr 25, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1692656101728100)

## Key facts about Google's ads

- As of Nov 10, 2026, Adspy's library holds 5,383 ad creatives for Google, recorded on Meta since Dec 11, 2024.
- Google's creatives are 64% videos and 36% images. The median recorded running time is 37 days for its videos and 37 days for its images.
- Google's most common video openings are "Visual Surprise" (28%), "Pattern Interrupt" (24%) and "Bold Statement" (8%), as a share of its analysed videos.
- 1,100 Google creatives (22%) were recorded running for 90 days or more, and 147 for under 7 days.
- Google added 312 new creatives in the last 30 days and 1,000 in the last 90, against an average of 247 a month over the last 12 months.
- The longest-recorded Google ad shown here is a video on Meta, first recorded Jan 8, 2025 and recorded running for 538 days; it opens with "Pattern Interrupt".
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Google has 37 days, 64% videos and 312.

## How Google advertises, in figures

Computed on 5,000 recorded creatives, 4,878 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 3,210 | 64% | 37 |
| Image | 1,790 | 36% | 37 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 147 |
| 7 to 29 days | 2,006 |
| 30 to 89 days | 1,747 |
| 90 days or more | 1,100 |

Median: 37 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 848 | 28% | 35 |
| Pattern Interrupt | 740 | 24% | 41 |
| Bold Statement | 231 | 8% | 35 |
| Pain Point Agitation | 157 | 5% | 51 |
| Question | 147 | 5% | 42 |
| UGC-style Opening | 103 | 3% | 23 |
| Visual Surprise / Pattern Interrupt | 83 | 3% | 31 |
| Pattern Interrupt / Bold Statement | 50 | 2% | 30 |

## When Google launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 385 new creatives. 1,000 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 23 |
| Jan 2025 | 126 |
| Feb 2025 | 9 |
| Mar 2025 | 18 |
| Apr 2025 | 60 |
| May 2025 | 133 |
| Jun 2025 | 196 |
| Jul 2025 | 180 |
| Aug 2025 | 256 |
| Sep 2025 | 313 |
| Oct 2025 | 378 |
| Nov 2025 | 350 |
| Dec 2025 | 381 |
| Jan 2026 | 100 |
| Feb 2026 | 72 |
| Mar 2026 | 45 |
| Apr 2026 | 302 |
| May 2026 | 385 |
| Jun 2026 | 377 |
| Jul 2026 | 242 |
| Aug 2026 | 265 |
| Sep 2026 | 376 |
| Oct 2026 | 299 |
| Nov 2026 | 114 |

## The full reading of Google's ads

A Brand Full Analysis also reads what Google says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 38 angles read across 4,878 analysed creatives
- Offers: 12 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 348 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Google with Adspy"
- "Show me Google's longest-running video ads and what they open with"
- "Compare Google's ads with its closest competitor"

## Questions about Google's ads

### How many ads has Google run?

Adspy has recorded 5,383 ad creatives for Google on Meta since Dec 11, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Google's ads?

The newest Google creative in Adspy's library was first recorded on Nov 10, 2026. 312 creatives were first recorded in the last 30 days and 1,000 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Google use?

Of the creatives recorded for Google, 64% videos and 36% images.

### How do Google's video ads open?

Google's most common video openings are "Visual Surprise" (28%), "Pattern Interrupt" (24%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Google's ads run?

The median recorded running time of a Google creative is 37 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Google's longest-running ad?

The longest-recorded Google ad shown here is a video on Meta, first recorded Jan 8, 2025 and recorded running for 538 days; it opens with "Pattern Interrupt".

### How often does Google launch new ads?

Google added 312 new creatives in the last 30 days and 1,000 in the last 90, against an average of 247 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Google.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Google. Corrections or removal: info@adspy.sh, subject "Content notice: /library/google". Requests are handled within 72 hours; a removed page is not rebuilt.

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