# Free People ads Adspy · Ad library · https://www.adspy.sh/library/free-people · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 3,224 ad creatives for Free People on Meta since Jan 31, 2024: 64% images and 36% videos. A creative has a median recorded running time of 37 days. 696 were first recorded in the last 90 days, the newest on Nov 7, 2026. - 3,224 creatives recorded - 37 days median recorded running time - 233 new in the last 30 days - 696 new in the last 90 days ## Free People ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 346 days recorded · first recorded Jan 31, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=620512623539728) - Meta · Image · 346 days recorded · first recorded Jan 31, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=345303111803425) - Meta · Image · 315 days recorded · first recorded Oct 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1114065657835066) - Meta · Image · 208 days recorded · first recorded Jan 31, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1527419442040057) - Meta · Image · 190 days recorded · first recorded Dec 22, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1102301756022340) - Meta · Image · 183 days recorded · first recorded Nov 27, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1585358863383364) - Meta · Image · 169 days recorded · first recorded Nov 27, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1877209457018318) - Meta · Video · 158 days recorded · first recorded Apr 18, 2026 · opens with: Visual Transition / Pattern Interrupt · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27827006320254243) - Meta · Video · 158 days recorded · first recorded Feb 6, 2026 · opens with: Visual Reveal · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2269586153849755) - Meta · Image · 148 days recorded · first recorded May 20, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1626399588970690) - Meta · Image · 146 days recorded · first recorded May 19, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2271283213728229) - Meta · Image · 139 days recorded · first recorded Mar 6, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1608864470872993) - Meta · Video · 138 days recorded · first recorded Apr 17, 2026 · opens with: Visual Surprise · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=931943649335518) - Meta · Image · 136 days recorded · first recorded Mar 26, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2249613412242986) - Meta · Image · 133 days recorded · first recorded Jun 29, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1580001790597711) - Meta · Video · 133 days recorded · first recorded Feb 6, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1455634049930070) - Meta · Video · 131 days recorded · first recorded Apr 17, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=991288613910616) - Meta · Video · 131 days recorded · first recorded Apr 17, 2026 · opens with: Visual Surprise · Studio Shot, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27770801569240469) - Meta · Video · 131 days recorded · first recorded Apr 17, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2885116708504595) - Meta · Video · 124 days recorded · first recorded Mar 17, 2026 · opens with: UGC-style Opening · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2718171991898215) - Meta · Video · 124 days recorded · first recorded Mar 17, 2026 · opens with: UGC-style Opening · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2718171991898215) - Meta · Video · 124 days recorded · first recorded Mar 17, 2026 · opens with: UGC-style Opening · Lo-Fi, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2718171991898215) - Meta · Video · 112 days recorded · first recorded Feb 24, 2026 · opens with: Visual Intrigue · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2846787455686039) - Meta · Video · 106 days recorded · first recorded May 12, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1066098652568681) ## Key facts about Free People's ads - As of Nov 7, 2026, Adspy's library holds 3,224 ad creatives for Free People, recorded on Meta since Jan 31, 2024. - Free People's creatives are 64% images and 36% videos. The median recorded running time is 38 days for its images and 36 days for its videos. - Free People's most common video openings are "Visual Surprise" (70%), "Visual Intrigue" (7%) and "Pattern Interrupt" (6%), as a share of its analysed videos. - 161 Free People creatives (5%) were recorded running for 90 days or more, and 92 for under 7 days. - Free People added 233 new creatives in the last 30 days and 696 in the last 90, against an average of 177 a month over the last 12 months. - The longest-recorded Free People ad shown here is an image on Meta, first recorded Jan 31, 2024 and recorded running for 346 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Free People has 37 days, 36% videos and 233. - In Fashion & Apparel, the brands whose ads are closest to Free People's are Modern Citizen, Goldenpoint and Negative Underwear, among 13 brands of that sector in Adspy's library. ## How Free People advertises, in figures Computed on 3,224 recorded creatives, 3,144 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 2,050 | 64% | 38 | | Video | 1,174 | 36% | 36 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 92 | | 7 to 29 days | 1,265 | | 30 to 89 days | 1,675 | | 90 days or more | 161 | Median: 37 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 801 | 70% | 35 | | Visual Intrigue | 76 | 7% | 44 | | Pattern Interrupt | 66 | 6% | 35 | | UGC-style Opening | 29 | 3% | 40 | | Visual Appeal | 10 | under 1% | 44 | | Visual Montage | 8 | under 1% | 24 | | Bold Statement | 6 | under 1% | 26 | | Visual Presentation | 6 | under 1% | 43 | ## When Free People launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 266 new creatives. 696 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 1 | | Jan 2025 | 8 | | Feb 2025 | 0 | | Mar 2025 | 0 | | Apr 2025 | 5 | | May 2025 | 128 | | Jun 2025 | 182 | | Jul 2025 | 100 | | Aug 2025 | 196 | | Sep 2025 | 147 | | Oct 2025 | 112 | | Nov 2025 | 127 | | Dec 2025 | 94 | | Jan 2026 | 57 | | Feb 2026 | 79 | | Mar 2026 | 218 | | Apr 2026 | 171 | | May 2026 | 266 | | Jun 2026 | 230 | | Jul 2026 | 219 | | Aug 2026 | 232 | | Sep 2026 | 225 | | Oct 2026 | 238 | | Nov 2026 | 93 | ## Free People next to its closest brands in Fashion & Apparel The 3 brands closest to Free People among the 13 Fashion & Apparel brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Free People | 3,224 | 36% | 37 | 233 | 696 | Visual Surprise | | Modern Citizen | 520 | 86% | 29 | 29 | 78 | Visual Surprise | | Goldenpoint | 1,059 | 17% | 15 | 42 | 135 | Visual Surprise | | Negative Underwear | 1,228 | 36% | 22 | 136 | 331 | Visual Surprise | - Compared with Modern Citizen, Free People has 3,224 creatives recorded against 520, 36% videos against 86%, 233 new in the last 30 days against 29, and a median recorded running time of 37 days against 29 days. - Compared with Goldenpoint, Free People has 3,224 creatives recorded against 1,059, 36% videos against 17%, 233 new in the last 30 days against 42, and a median recorded running time of 37 days against 15 days. - Compared with Negative Underwear, Free People has 3,224 creatives recorded against 1,228, 36% videos against 36%, 233 new in the last 30 days against 136, and a median recorded running time of 37 days against 22 days. ## Ads similar to Free People's 5 ads from Andie, Negative Underwear, JOTT (Just Over The Top) and Modern Citizen that share their production and their message with one of the Free People ads shown on this page. Same rule: first recorded 20 days ago or more. - Andie · Meta · Image · 284 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1627514311660343) - Andie · Meta · Image · 173 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2064068077831272) - Negative Underwear · Meta · Video · 148 days recorded · shares: Studio Shot, Text Overlay on Footage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1393348129581152) - JOTT (Just Over The Top) · Meta · Video · 55 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1383682114825517) - Modern Citizen · Meta · Image · 167 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1444498194248202) ## The full reading of Free People's ads A Brand Full Analysis also reads what Free People says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 18 angles read across 3,144 analysed creatives - Offers: 6 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 180 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Free People with Adspy" - "Show me Free People's longest-running video ads and what they open with" - "Compare Free People's ads with its closest competitor" ## Questions about Free People's ads ### How many ads has Free People run? Adspy has recorded 3,224 ad creatives for Free People on Meta since Jan 31, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are Free People's ads? The newest Free People creative in Adspy's library was first recorded on Nov 7, 2026. 233 creatives were first recorded in the last 30 days and 696 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Free People use? Of the creatives recorded for Free People, 64% images and 36% videos. ### How do Free People's video ads open? Free People's most common video openings are "Visual Surprise" (70%), "Visual Intrigue" (7%) and "Pattern Interrupt" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Free People's ads run? The median recorded running time of a Free People creative is 37 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Free People's longest-running ad? The longest-recorded Free People ad shown here is an image on Meta, first recorded Jan 31, 2024 and recorded running for 346 days. ### How often does Free People launch new ads? Free People added 233 new creatives in the last 30 days and 696 in the last 90, against an average of 177 a month over the last 12 months. ### Which brands advertise like Free People? In Fashion & Apparel, the brands whose ads are closest to Free People's are Modern Citizen, Goldenpoint and Negative Underwear, among 13 brands of that sector in Adspy's library. Compared with Modern Citizen, Free People has 3,224 creatives recorded against 520, 36% videos against 86%, 233 new in the last 30 days against 29, and a median recorded running time of 37 days against 29 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Free People. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Free People. Corrections or removal: info@adspy.sh, subject "Content notice: /library/free-people". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. [Creative search](https://www.adspy.sh/features/creative-search) · [Creative analysis](https://www.adspy.sh/features/creative-analysis) · [Brand Full Analysis](https://www.adspy.sh/features/brand-full-analysis) · [Social posts](https://www.adspy.sh/features/social-posts) · [Competitor tracking](https://www.adspy.sh/features/competitor-tracking) · [All features](https://www.adspy.sh/features) · [Competitor strategy](https://www.adspy.sh/playbooks/competitor-ad-strategy) · [Lasting hooks](https://www.adspy.sh/playbooks/hooks-that-last) · [Brand comparison](https://www.adspy.sh/playbooks/compare-brands) · [Posts run as ads](https://www.adspy.sh/playbooks/posts-run-as-ads) · [All playbooks](https://www.adspy.sh/playbooks) · [Connect your AI](https://www.adspy.sh/connect) · [API docs](https://www.adspy.sh/docs/api) · [Pricing](https://www.adspy.sh/pricing) · [Good to know](https://www.adspy.sh/good-to-know) · [Comparisons](https://www.adspy.sh/compare) · [Spectrum](https://www.adspy.sh/ad-teardowns) · [About](https://www.adspy.sh/about) · [Contact](https://www.adspy.sh/contact) · [Legal notice](https://www.adspy.sh/legal) · [Terms of Sale and Service](https://www.adspy.sh/terms) · [Privacy](https://www.adspy.sh/privacy)