# FIGS ads

Adspy · Ad library · https://www.adspy.sh/library/figs · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 6,210 ad creatives for FIGS on Meta since Aug 28, 2025: 50% images and 50% videos. A creative has a median recorded running time of 33 days. 1,422 were first recorded in the last 90 days, the newest on Nov 9, 2026.

Figures on this page are computed on the 5,000 newest of the 6,210 recorded creatives.

- 6,210 creatives recorded
- 33 days median recorded running time
- 511 new in the last 30 days
- 1,422 new in the last 90 days

## FIGS ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 509 days recorded · first recorded Jun 12, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1244269150887910)
- Meta · Image · 505 days recorded · first recorded Feb 7, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1480738833925591)
- Meta · Video · 458 days recorded · first recorded Feb 14, 2024 · opens with: Visual Surprise · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=796156925660747)
- Meta · Video · 458 days recorded · first recorded Feb 14, 2024 · opens with: Visual Surprise · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1078861477368353)
- Meta · Image · 458 days recorded · first recorded Feb 14, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1282927202750625)
- Meta · Image · 457 days recorded · first recorded Jun 12, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=24001437139545433)
- Meta · Image · 393 days recorded · first recorded May 1, 2024 · Studio Shot, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1150424056205684)
- Meta · Image · 352 days recorded · first recorded Jan 10, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1385437170048118)
- Meta · Image · 350 days recorded · first recorded Aug 29, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1446535334119980)
- Meta · Video · 349 days recorded · first recorded Jun 13, 2024 · opens with: Pattern Interrupt & Visual Showcase · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1121314099133105)
- Meta · Video · 349 days recorded · first recorded Jun 13, 2024 · opens with: Visual Surprise · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1141891053568290)
- Meta · Image · 349 days recorded · first recorded Aug 29, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1112635524943168)
- Meta · Image · 349 days recorded · first recorded Jan 13, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1603652734156773)
- Meta · Image · 348 days recorded · first recorded Aug 29, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1926563424734702)
- Meta · Video · 348 days recorded · first recorded Jun 13, 2024 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=385456087872767)
- Meta · Image · 348 days recorded · first recorded Aug 29, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1730508248641238)
- Meta · Image · 346 days recorded · first recorded Jul 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1493831112400476)
- Meta · Video · 331 days recorded · first recorded Sep 8, 2025 · opens with: Bold Statement · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2219261772349296)
- Meta · Video · 331 days recorded · first recorded Sep 8, 2025 · opens with: Visual Intrigue & Bold Statement · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1849882579480585)
- Meta · Video · 296 days recorded · first recorded Aug 5, 2024 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1020791486153627)
- Meta · Video · 274 days recorded · first recorded Sep 8, 2025 · opens with: Visual Surprise · Branded Production, Lifestyle Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1452544126988297)
- Meta · Video · 274 days recorded · first recorded Sep 8, 2025 · opens with: Visual Intrigue · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=30040667738856018)
- Meta · Video · 211 days recorded · first recorded Nov 3, 2025 · opens with: Pattern Interrupt · UGC, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1033150762552918)
- Meta · Video · 209 days recorded · first recorded Apr 3, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1839156610442454)

## Key facts about FIGS's ads

- As of Nov 9, 2026, Adspy's library holds 6,210 ad creatives for FIGS, recorded on Meta since Aug 28, 2025.
- FIGS's creatives are 50% images and 50% videos. The median recorded running time is 27 days for its images and 36 days for its videos.
- FIGS's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (22%) and "UGC-style Opening" (3%), as a share of its analysed videos.
- 1,444 FIGS creatives (29%) were recorded running for 90 days or more, and 359 for under 7 days.
- FIGS added 511 new creatives in the last 30 days and 1,422 in the last 90, against an average of 332 a month over the last 12 months.
- The longest-recorded FIGS ad shown here is an image on Meta, first recorded Jun 12, 2024 and recorded running for 509 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. FIGS has 33 days, 50% videos and 511.

## How FIGS advertises, in figures

Computed on 5,000 recorded creatives, 4,909 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,512 | 50% | 27 |
| Video | 2,488 | 50% | 36 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 359 |
| 7 to 29 days | 2,076 |
| 30 to 89 days | 1,121 |
| 90 days or more | 1,444 |

Median: 33 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 1,239 | 51% | 36 |
| Pattern Interrupt | 530 | 22% | 38 |
| UGC-style Opening | 67 | 3% | 84 |
| Visual Surprise / Pattern Interrupt | 57 | 2% | 36 |
| Bold Statement | 47 | 2% | 42 |
| Visual Intrigue | 23 | under 1% | 30 |
| Visual Presentation | 16 | under 1% | 18 |
| Question | 15 | under 1% | 61 |

## When FIGS launches new creatives

New creatives per month, from Aug 2025 to Nov 2026. The busiest month was Aug 2026, with 705 new creatives. 1,422 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Aug 2025 | 25 |
| Sep 2025 | 349 |
| Oct 2025 | 320 |
| Nov 2025 | 324 |
| Dec 2025 | 335 |
| Jan 2026 | 169 |
| Feb 2026 | 86 |
| Mar 2026 | 142 |
| Apr 2026 | 340 |
| May 2026 | 437 |
| Jun 2026 | 302 |
| Jul 2026 | 390 |
| Aug 2026 | 705 |
| Sep 2026 | 303 |
| Oct 2026 | 444 |
| Nov 2026 | 329 |

## The full reading of FIGS's ads

A Brand Full Analysis also reads what FIGS says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 27 angles read across 4,909 analysed creatives
- Offers: 7 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 249 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of FIGS with Adspy"
- "Show me FIGS's longest-running video ads and what they open with"
- "Compare FIGS's ads with its closest competitor"

## Questions about FIGS's ads

### How many ads has FIGS run?

Adspy has recorded 6,210 ad creatives for FIGS on Meta since Aug 28, 2025. A creative is one image or video, and several ads can use the same one.

### How recent are FIGS's ads?

The newest FIGS creative in Adspy's library was first recorded on Nov 9, 2026. 511 creatives were first recorded in the last 30 days and 1,422 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does FIGS use?

Of the creatives recorded for FIGS, 50% images and 50% videos.

### How do FIGS's video ads open?

FIGS's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (22%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do FIGS's ads run?

The median recorded running time of a FIGS creative is 33 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is FIGS's longest-running ad?

The longest-recorded FIGS ad shown here is an image on Meta, first recorded Jun 12, 2024 and recorded running for 509 days.

### How often does FIGS launch new ads?

FIGS added 511 new creatives in the last 30 days and 1,422 in the last 90, against an average of 332 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with FIGS.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with FIGS. Corrections or removal: info@adspy.sh, subject "Content notice: /library/figs". Requests are handled within 72 hours; a removed page is not rebuilt.

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