# Expedia ads

Adspy · Ad library · https://www.adspy.sh/library/expedia · Travel & Hospitality · Meta · Updated Nov 10, 2026

Adspy has recorded 3,261 ad creatives for Expedia on Meta since Feb 6, 2024: 50% videos and 50% images. A creative has a median recorded running time of 31 days. 616 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 3,261 creatives recorded
- 31 days median recorded running time
- 215 new in the last 30 days
- 616 new in the last 90 days

## Expedia ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 471 days recorded · first recorded Nov 13, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1977746502723895)
- Meta · Image · 443 days recorded · first recorded Nov 13, 2024 · Lo-Fi, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1471129624334512)
- Meta · Image · 434 days recorded · first recorded Jan 16, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1303303235053354)
- Meta · Video · 405 days recorded · first recorded Jun 9, 2025 · opens with: Visual Surprise · Stock Footage, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1528130232456702)
- Meta · Video · 356 days recorded · first recorded Jun 9, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2792304637833509)
- Meta · Image · 354 days recorded · first recorded Jul 1, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2932729687063387)
- Meta · Image · 319 days recorded · first recorded Jul 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1680724189646140)
- Meta · Image · 318 days recorded · first recorded Jul 15, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1030602619492372)
- Meta · Image · 309 days recorded · first recorded Jul 2, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1553084223098861)
- Meta · Image · 309 days recorded · first recorded Jul 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1005168839139528)
- Meta · Image · 300 days recorded · first recorded Nov 13, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3025335081147414)
- Meta · Image · 285 days recorded · first recorded Nov 13, 2024 · Lo-Fi, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1229330809359631)
- Meta · Image · 277 days recorded · first recorded Jun 5, 2025 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2358895164576643)
- Meta · Image · 266 days recorded · first recorded Sep 24, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4326893180917646)
- Meta · Video · 263 days recorded · first recorded Jun 6, 2024 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1470165864199793)
- Meta · Video · 256 days recorded · first recorded Jan 22, 2026 · opens with: Bold Statement · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1185598980303253)
- Meta · Video · 253 days recorded · first recorded Jun 6, 2024 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3118517194987905)
- Meta · Video · 251 days recorded · first recorded Jun 6, 2024 · opens with: Visual Intrigue · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1424750138614530)
- Meta · Video · 243 days recorded · first recorded Jul 31, 2025 · opens with: Visual Surprise · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1571326358342528)
- Meta · Video · 242 days recorded · first recorded Feb 2, 2026 · opens with: Visual Surprise · 3D Render, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1648592540218892)
- Meta · Video · 241 days recorded · first recorded Sep 11, 2025 · opens with: Pattern Interrupt · Lifestyle Photography, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3710951202388716)
- Meta · Video · 240 days recorded · first recorded Dec 10, 2025 · opens with: Bold Statement · Mixed Media, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1558722645768746)
- Meta · Video · 238 days recorded · first recorded Jun 6, 2024 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1072263124517948)
- Meta · Video · 236 days recorded · first recorded Feb 2, 2026 · opens with: Visual Surprise · 3D Render, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1100683115709398)

## Key facts about Expedia's ads

- As of Nov 7, 2026, Adspy's library holds 3,261 ad creatives for Expedia, recorded on Meta since Feb 6, 2024.
- Expedia's creatives are 50% videos and 50% images. The median recorded running time is 29 days for its videos and 34 days for its images.
- Expedia's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (13%) and "Bold Statement" (4%), as a share of its analysed videos.
- 988 Expedia creatives (30%) were recorded running for 90 days or more, and 132 for under 7 days.
- Expedia added 215 new creatives in the last 30 days and 616 in the last 90, against an average of 188 a month over the last 12 months.
- The longest-recorded Expedia ad shown here is an image on Meta, first recorded Nov 13, 2024 and recorded running for 471 days.
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. Expedia has 31 days, 50% videos and 215.
- In Travel Booking, the brands whose ads are closest to Expedia's are Evaneos, Skyscanner and SNCF Connect, among 19 brands of that sector in Adspy's library.

## How Expedia advertises, in figures

Computed on 3,261 recorded creatives, 3,186 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 1,637 | 50% | 29 |
| Image | 1,624 | 50% | 34 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 132 |
| 7 to 29 days | 1,473 |
| 30 to 89 days | 664 |
| 90 days or more | 988 |

Median: 31 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 707 | 45% | 27 |
| Pattern Interrupt | 202 | 13% | 38 |
| Bold Statement | 63 | 4% | 39 |
| UGC-style Opening | 48 | 3% | 75 |
| Visual Surprise / Pattern Interrupt | 43 | 3% | 15 |
| Question | 29 | 2% | 21 |
| Visual Surprise & Pattern Interrupt | 26 | 2% | 59 |
| Visual Surprise & Bold Statement | 24 | 2% | 23 |

## When Expedia launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 379 new creatives. 616 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 6 |
| Jan 2025 | 19 |
| Feb 2025 | 56 |
| Mar 2025 | 18 |
| Apr 2025 | 32 |
| May 2025 | 32 |
| Jun 2025 | 63 |
| Jul 2025 | 196 |
| Aug 2025 | 189 |
| Sep 2025 | 120 |
| Oct 2025 | 112 |
| Nov 2025 | 106 |
| Dec 2025 | 127 |
| Jan 2026 | 91 |
| Feb 2026 | 126 |
| Mar 2026 | 101 |
| Apr 2026 | 221 |
| May 2026 | 379 |
| Jun 2026 | 221 |
| Jul 2026 | 293 |
| Aug 2026 | 211 |
| Sep 2026 | 132 |
| Oct 2026 | 299 |
| Nov 2026 | 57 |

## Expedia next to its closest brands in Travel Booking

The 3 brands closest to Expedia among the 19 Travel Booking brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Expedia | 3,261 | 50% | 31 | 215 | 616 | Visual Surprise |
| Evaneos | 1,582 | 20% | 5 | 116 | 328 | Visual Surprise |
| Skyscanner | 1,528 | 23% | 44 | 55 | 347 | Visual Surprise |
| SNCF Connect | 1,148 | 42% | 9 | 39 | 124 | Visual Surprise |

- Compared with Evaneos, Expedia has 3,261 creatives recorded against 1,582, 50% videos against 20%, 215 new in the last 30 days against 116, and a median recorded running time of 31 days against 5 days.
- Compared with Skyscanner, Expedia has 3,261 creatives recorded against 1,528, 50% videos against 23%, 215 new in the last 30 days against 55, and a median recorded running time of 31 days against 44 days.
- Compared with SNCF Connect, Expedia has 3,261 creatives recorded against 1,148, 50% videos against 42%, 215 new in the last 30 days against 39, and a median recorded running time of 31 days against 9 days.

## Ads similar to Expedia's

5 ads from Hotels.com, TUI, Voyage Privé and Booking.com that share their production and their message with one of the Expedia ads shown on this page. Same rule: first recorded 20 days ago or more.

- Hotels.com · Meta · Video · 361 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1052360877684172)
- [TUI](https://www.adspy.sh/library/tui-2) · Meta · Video · 208 days recorded · shares: Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2491515837859606)
- [TUI](https://www.adspy.sh/library/tui-2) · Meta · Video · 291 days recorded · shares: Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2330080921158797)
- Voyage Privé · Meta · Video · 100 days recorded · shares: Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1308545160648959)
- Booking.com · Meta · Video · 226 days recorded · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1311962180367210)

## The full reading of Expedia's ads

A Brand Full Analysis also reads what Expedia says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 26 angles read across 3,186 analysed creatives
- Offers: 9 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 259 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Expedia with Adspy"
- "Show me Expedia's longest-running video ads and what they open with"
- "Compare Expedia's ads with its closest competitor"

## Questions about Expedia's ads

### How many ads has Expedia run?

Adspy has recorded 3,261 ad creatives for Expedia on Meta since Feb 6, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Expedia's ads?

The newest Expedia creative in Adspy's library was first recorded on Nov 7, 2026. 215 creatives were first recorded in the last 30 days and 616 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Expedia use?

Of the creatives recorded for Expedia, 50% videos and 50% images.

### How do Expedia's video ads open?

Expedia's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (13%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Expedia's ads run?

The median recorded running time of a Expedia creative is 31 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Expedia's longest-running ad?

The longest-recorded Expedia ad shown here is an image on Meta, first recorded Nov 13, 2024 and recorded running for 471 days.

### How often does Expedia launch new ads?

Expedia added 215 new creatives in the last 30 days and 616 in the last 90, against an average of 188 a month over the last 12 months.

### Which brands advertise like Expedia?

In Travel Booking, the brands whose ads are closest to Expedia's are Evaneos, Skyscanner and SNCF Connect, among 19 brands of that sector in Adspy's library. Compared with Evaneos, Expedia has 3,261 creatives recorded against 1,582, 50% videos against 20%, 215 new in the last 30 days against 116, and a median recorded running time of 31 days against 5 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Expedia.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Expedia. Corrections or removal: info@adspy.sh, subject "Content notice: /library/expedia". Requests are handled within 72 hours; a removed page is not rebuilt.

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