# ETAM ads

Adspy · Ad library · https://www.adspy.sh/library/etam · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 2,649 ad creatives for ETAM on Meta since Aug 29, 2019: 72% images and 28% videos. A creative has a median recorded running time of 22 days. 546 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 2,649 creatives recorded
- 22 days median recorded running time
- 213 new in the last 30 days
- 546 new in the last 90 days

## ETAM ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 357 days recorded · first recorded Sep 10, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1153033287145235)
- Meta · Image · 343 days recorded · first recorded Apr 18, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1260508075503144)
- Meta · Image · 293 days recorded · first recorded May 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1020847476981155)
- Meta · Image · 279 days recorded · first recorded Nov 20, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1546738087053126)
- Meta · Video · 266 days recorded · first recorded Aug 20, 2024 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=408541985578591)
- Meta · Image · 242 days recorded · first recorded Sep 4, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1138551032115021)
- Meta · Image · 230 days recorded · first recorded Apr 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1383425550135729)
- Meta · Image · 230 days recorded · first recorded Apr 16, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1945524793022168)
- Meta · Image · 229 days recorded · first recorded Apr 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2635777760141519)
- Meta · Image · 228 days recorded · first recorded Apr 16, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=910277635109734)
- Meta · Image · 223 days recorded · first recorded Apr 16, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1853435521937135)
- Meta · Image · 222 days recorded · first recorded Apr 16, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1183205980441073)
- Meta · Image · 220 days recorded · first recorded Apr 16, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1540958950275784)
- Meta · Video · 200 days recorded · first recorded Apr 23, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1470531817629685)
- Meta · Video · 194 days recorded · first recorded Apr 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1961675834520765)
- Meta · Video · 177 days recorded · first recorded May 7, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1036624888905969)
- Meta · Video · 176 days recorded · first recorded Oct 2, 2024 · opens with: Pattern Interrupt · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=847580284213092)
- Meta · Video · 172 days recorded · first recorded May 22, 2026 · opens with: Visual Surprise · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1023604970025981)
- Meta · Video · 167 days recorded · first recorded Oct 22, 2024 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1681919376038995)
- Meta · Video · 166 days recorded · first recorded May 28, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1514941113277844)
- Meta · Video · 164 days recorded · first recorded Apr 29, 2026 · opens with: UGC-style Opening · Lifestyle Photography, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=873059148801830)
- Meta · Video · 163 days recorded · first recorded May 6, 2026 · opens with: UGC-style Opening · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1112186527808396)
- Meta · Video · 161 days recorded · first recorded Jun 2, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1033988095861348)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1009936828663842)

## Key facts about ETAM's ads

- As of Nov 9, 2026, Adspy's library holds 2,649 ad creatives for ETAM, recorded on Meta since Aug 29, 2019.
- ETAM's creatives are 72% images and 28% videos. The median recorded running time is 22 days for its images and 19 days for its videos.
- ETAM's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (9%) and "Visual Intrigue" (4%), as a share of its analysed videos.
- 247 ETAM creatives (9%) were recorded running for 90 days or more, and 223 for under 7 days.
- ETAM added 213 new creatives in the last 30 days and 546 in the last 90, against an average of 129 a month over the last 12 months.
- The longest-recorded ETAM ad shown here is an image on Meta, first recorded Sep 10, 2025 and recorded running for 357 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. ETAM has 22 days, 28% videos and 213.
- In Fast Fashion, the brands whose ads are closest to ETAM's are New Look, Oh Polly and VERO MODA, among 25 brands of that sector in Adspy's library.

## How ETAM advertises, in figures

Computed on 2,649 recorded creatives, 2,588 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,912 | 72% | 22 |
| Video | 737 | 28% | 19 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 223 |
| 7 to 29 days | 1,384 |
| 30 to 89 days | 790 |
| 90 days or more | 247 |

Median: 22 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 524 | 73% | 20 |
| Pattern Interrupt | 64 | 9% | 15 |
| Visual Intrigue | 26 | 4% | 13 |
| Visual Surprise & Pattern Interrupt | 16 | 2% | 11 |
| Bold Statement | 11 | 2% | 19 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 19 |
| UGC-style Opening | 5 | under 1% | 131 |
| Visual Sequence | 3 | under 1% | 45 |

## When ETAM launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 239 new creatives. 546 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 48 |
| Jan 2025 | 73 |
| Feb 2025 | 21 |
| Mar 2025 | 66 |
| Apr 2025 | 70 |
| May 2025 | 63 |
| Jun 2025 | 102 |
| Jul 2025 | 79 |
| Aug 2025 | 54 |
| Sep 2025 | 104 |
| Oct 2025 | 68 |
| Nov 2025 | 91 |
| Dec 2025 | 103 |
| Jan 2026 | 87 |
| Feb 2026 | 27 |
| Mar 2026 | 138 |
| Apr 2026 | 197 |
| May 2026 | 128 |
| Jun 2026 | 190 |
| Jul 2026 | 107 |
| Aug 2026 | 88 |
| Sep 2026 | 198 |
| Oct 2026 | 239 |
| Nov 2026 | 49 |

## ETAM next to its closest brands in Fast Fashion

The 3 brands closest to ETAM among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| ETAM | 2,649 | 28% | 22 | 213 | 546 | Visual Surprise |
| New Look | 1,493 | 16% | 21 | 133 | 325 | Visual Surprise |
| [Oh Polly](https://www.adspy.sh/library/oh-polly) | 2,760 | 37% | 43 | 229 | 704 | Visual Surprise |
| VERO MODA | 2,437 | 24% | 24 | 156 | 414 | Visual Surprise |

- Compared with New Look, ETAM has 2,649 creatives recorded against 1,493, 28% videos against 16%, 213 new in the last 30 days against 133, and a median recorded running time of 22 days against 21 days.
- Compared with Oh Polly, ETAM has 2,649 creatives recorded against 2,760, 28% videos against 37%, 213 new in the last 30 days against 229, and a median recorded running time of 22 days against 43 days.
- Compared with VERO MODA, ETAM has 2,649 creatives recorded against 2,437, 28% videos against 24%, 213 new in the last 30 days against 156, and a median recorded running time of 22 days against 24 days.

## Ads similar to ETAM's

5 ads from 12th Tribe, Oh Polly and Tiger Mist that share their production and their message with one of the ETAM ads shown on this page. Same rule: first recorded 20 days ago or more.

- [12th Tribe](https://www.adspy.sh/library/12th-tribe) · Meta · Image · 178 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652336653172980)
- [Oh Polly](https://www.adspy.sh/library/oh-polly) · Meta · Image · 259 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1755974242298819)
- [Tiger Mist](https://www.adspy.sh/library/tiger-mist) · Meta · Image · 186 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1710441576792174)
- [Oh Polly](https://www.adspy.sh/library/oh-polly) · Meta · Video · 202 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1748055296626423)
- [Tiger Mist](https://www.adspy.sh/library/tiger-mist) · Meta · Image · 206 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1620892698992586)

## The full reading of ETAM's ads

A Brand Full Analysis also reads what ETAM says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 15 angles read across 2,588 analysed creatives
- Offers: 10 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 179 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of ETAM with Adspy"
- "Show me ETAM's longest-running video ads and what they open with"
- "Compare ETAM's ads with its closest competitor"

## Questions about ETAM's ads

### How many ads has ETAM run?

Adspy has recorded 2,649 ad creatives for ETAM on Meta since Aug 29, 2019. A creative is one image or video, and several ads can use the same one.

### How recent are ETAM's ads?

The newest ETAM creative in Adspy's library was first recorded on Nov 9, 2026. 213 creatives were first recorded in the last 30 days and 546 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does ETAM use?

Of the creatives recorded for ETAM, 72% images and 28% videos.

### How do ETAM's video ads open?

ETAM's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (9%) and "Visual Intrigue" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do ETAM's ads run?

The median recorded running time of a ETAM creative is 22 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is ETAM's longest-running ad?

The longest-recorded ETAM ad shown here is an image on Meta, first recorded Sep 10, 2025 and recorded running for 357 days.

### How often does ETAM launch new ads?

ETAM added 213 new creatives in the last 30 days and 546 in the last 90, against an average of 129 a month over the last 12 months.

### Which brands advertise like ETAM?

In Fast Fashion, the brands whose ads are closest to ETAM's are New Look, Oh Polly and VERO MODA, among 25 brands of that sector in Adspy's library. Compared with New Look, ETAM has 2,649 creatives recorded against 1,493, 28% videos against 16%, 213 new in the last 30 days against 133, and a median recorded running time of 22 days against 21 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ETAM.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with ETAM. Corrections or removal: info@adspy.sh, subject "Content notice: /library/etam". Requests are handled within 72 hours; a removed page is not rebuilt.

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