# Dossier ads

Adspy · Ad library · https://www.adspy.sh/library/dossier · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 4,445 ad creatives for Dossier on Meta since Nov 1, 2024: 51% images and 49% videos. A creative has a median recorded running time of 15 days. 661 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 4,445 creatives recorded
- 15 days median recorded running time
- 102 new in the last 30 days
- 661 new in the last 90 days

## Dossier ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 302 days recorded · first recorded Mar 10, 2025 · opens with: Bold Statement · Product Photography, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2275081962962634)
- Meta · Image · 274 days recorded · first recorded Aug 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2034329934155143)
- Meta · Image · 256 days recorded · first recorded Oct 22, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4211493845652920)
- Meta · Video · 247 days recorded · first recorded Sep 19, 2025 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=826999570442451)
- Meta · Video · 236 days recorded · first recorded Sep 19, 2025 · opens with: Visual Surprise · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=785982504244197)
- Meta · Video · 225 days recorded · first recorded Mar 4, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1722019332320318)
- Meta · Video · 224 days recorded · first recorded Mar 4, 2026 · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2335725543827692)
- Meta · Image · 223 days recorded · first recorded Aug 14, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1213112244291188)
- Meta · Image · 221 days recorded · first recorded Aug 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=869410302604601)
- Meta · Image · 221 days recorded · first recorded Aug 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1467790651581248)
- Meta · Video · 198 days recorded · first recorded Aug 14, 2025 · opens with: Bold Statement · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2401603576942466)
- Meta · Image · 198 days recorded · first recorded Aug 14, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4281655202123061)
- Meta · Video · 186 days recorded · first recorded Sep 19, 2025 · opens with: Visual Surprise · Lo-Fi, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2870463746618045)
- Meta · Video · 186 days recorded · first recorded Sep 19, 2025 · opens with: Visual Surprise · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1360042602540694)
- Meta · Image · 182 days recorded · first recorded May 12, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1537769651168446)
- Meta · Image · 180 days recorded · first recorded Aug 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1325304279594360)
- Meta · Video · 180 days recorded · first recorded Aug 14, 2025 · opens with: Visual Montage · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1841319219914097)
- Meta · Image · 180 days recorded · first recorded Feb 6, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28325897087017020)
- Meta · Image · 180 days recorded · first recorded Aug 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=838214482593156)
- Meta · Image · 179 days recorded · first recorded Aug 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=877467295048932)
- Meta · Video · 179 days recorded · first recorded Apr 7, 2026 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1896236124393963)
- Meta · Image · 179 days recorded · first recorded Aug 15, 2025 · Product Photography, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=893527086374720)
- Meta · Video · 175 days recorded · first recorded May 12, 2026 · opens with: Bold Statement · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3090893921097129)
- Meta · Video · 174 days recorded · first recorded Aug 14, 2025 · opens with: Bold Statement · Product Photography, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1282425410511696)

## Key facts about Dossier's ads

- As of Nov 6, 2026, Adspy's library holds 4,445 ad creatives for Dossier, recorded on Meta since Nov 1, 2024.
- Dossier's creatives are 51% images and 49% videos. The median recorded running time is 13 days for its images and 18 days for its videos.
- Dossier's most common video openings are "Visual Surprise" (30%), "Bold Statement" (20%) and "Pattern Interrupt" (17%), as a share of its analysed videos.
- 806 Dossier creatives (18%) were recorded running for 90 days or more, and 248 for under 7 days.
- Dossier added 102 new creatives in the last 30 days and 661 in the last 90, against an average of 236 a month over the last 12 months.
- The longest-recorded Dossier ad shown here is a video on Meta, first recorded Mar 10, 2025 and recorded running for 302 days; it opens with "Bold Statement".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Dossier has 15 days, 49% videos and 102.
- In Fragrance, the brands whose ads are closest to Dossier's are Scentuk, MicroPerfumes and The Essence Vault, among 21 brands of that sector in Adspy's library.

## How Dossier advertises, in figures

Computed on 4,445 recorded creatives, 4,355 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,277 | 51% | 13 |
| Video | 2,168 | 49% | 18 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 248 |
| 7 to 29 days | 2,532 |
| 30 to 89 days | 836 |
| 90 days or more | 806 |

Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 635 | 30% | 18 |
| Bold Statement | 424 | 20% | 18 |
| Pattern Interrupt | 364 | 17% | 18 |
| UGC-style Opening | 130 | 6% | 22 |
| Question | 35 | 2% | 24 |
| Bold Statement / Pattern Interrupt | 26 | 1% | 63 |
| Pattern Interrupt / Bold Statement | 21 | 1% | 36 |
| Bold Statement / Visual Intrigue | 20 | 1% | 8 |

## When Dossier launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Nov 2025, with 526 new creatives. 661 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 26 |
| Jan 2025 | 26 |
| Feb 2025 | 27 |
| Mar 2025 | 24 |
| Apr 2025 | 16 |
| May 2025 | 160 |
| Jun 2025 | 112 |
| Jul 2025 | 130 |
| Aug 2025 | 224 |
| Sep 2025 | 130 |
| Oct 2025 | 174 |
| Nov 2025 | 526 |
| Dec 2025 | 497 |
| Jan 2026 | 91 |
| Feb 2026 | 142 |
| Mar 2026 | 200 |
| Apr 2026 | 268 |
| May 2026 | 293 |
| Jun 2026 | 182 |
| Jul 2026 | 427 |
| Aug 2026 | 159 |
| Sep 2026 | 365 |
| Oct 2026 | 150 |
| Nov 2026 | 52 |

## Dossier next to its closest brands in Fragrance

The 3 brands closest to Dossier among the 21 Fragrance brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Dossier | 4,445 | 49% | 15 | 102 | 661 | Visual Surprise |
| Scentuk | 222 | 31% | 18 | 11 | 31 | Bold Statement |
| MicroPerfumes | 872 | 44% | 52 | 101 | 165 | Bold Statement |
| [The Essence Vault](https://www.adspy.sh/library/the-essence-vault) | 5,100 | 34% | 11 | 527 | 1,478 | Bold Statement |

- Compared with Scentuk, Dossier has 4,445 creatives recorded against 222, 49% videos against 31%, 102 new in the last 30 days against 11, and a median recorded running time of 15 days against 18 days.
- Compared with MicroPerfumes, Dossier has 4,445 creatives recorded against 872, 49% videos against 44%, 102 new in the last 30 days against 101, and a median recorded running time of 15 days against 52 days.
- Compared with The Essence Vault, Dossier has 4,445 creatives recorded against 5,100, 49% videos against 34%, 102 new in the last 30 days against 527, and a median recorded running time of 15 days against 11 days.

## Ads similar to Dossier's

5 ads from Scentuk, The Essence Vault, Ellis Brooklyn and MicroPerfumes that share their production and their message with one of the Dossier ads shown on this page. Same rule: first recorded 20 days ago or more.

- Scentuk · Meta · Image · 213 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1012862958127294)
- [The Essence Vault](https://www.adspy.sh/library/the-essence-vault) · Meta · Image · 207 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1155287636212412)
- [The Essence Vault](https://www.adspy.sh/library/the-essence-vault) · Meta · Image · 213 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1856785201604384)
- Ellis Brooklyn · Meta · Video · 175 days recorded · shares: Studio Shot, Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1121154560392975)
- MicroPerfumes · Meta · Image · 213 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1465763565645678)

## The full reading of Dossier's ads

A Brand Full Analysis also reads what Dossier says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 30 angles read across 4,355 analysed creatives
- Offers: 14 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 271 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Dossier with Adspy"
- "Show me Dossier's longest-running video ads and what they open with"
- "Compare Dossier's ads with its closest competitor"

## Questions about Dossier's ads

### How many ads has Dossier run?

Adspy has recorded 4,445 ad creatives for Dossier on Meta since Nov 1, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Dossier's ads?

The newest Dossier creative in Adspy's library was first recorded on Nov 6, 2026. 102 creatives were first recorded in the last 30 days and 661 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Dossier use?

Of the creatives recorded for Dossier, 51% images and 49% videos.

### How do Dossier's video ads open?

Dossier's most common video openings are "Visual Surprise" (30%), "Bold Statement" (20%) and "Pattern Interrupt" (17%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Dossier's ads run?

The median recorded running time of a Dossier creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Dossier's longest-running ad?

The longest-recorded Dossier ad shown here is a video on Meta, first recorded Mar 10, 2025 and recorded running for 302 days; it opens with "Bold Statement".

### How often does Dossier launch new ads?

Dossier added 102 new creatives in the last 30 days and 661 in the last 90, against an average of 236 a month over the last 12 months.

### Which brands advertise like Dossier?

In Fragrance, the brands whose ads are closest to Dossier's are Scentuk, MicroPerfumes and The Essence Vault, among 21 brands of that sector in Adspy's library. Compared with Scentuk, Dossier has 4,445 creatives recorded against 222, 49% videos against 31%, 102 new in the last 30 days against 11, and a median recorded running time of 15 days against 18 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Dossier.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Dossier. Corrections or removal: info@adspy.sh, subject "Content notice: /library/dossier". Requests are handled within 72 hours; a removed page is not rebuilt.

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