# DICK'S Sporting Goods ads Adspy · Ad library · https://www.adspy.sh/library/dick-s-sporting-goods · Sports & Recreation · Meta · Updated Nov 10, 2026 Adspy has recorded 4,527 ad creatives for DICK'S Sporting Goods on Meta since Apr 30, 2021: 79% images and 21% videos. A creative has a median recorded running time of 26 days. 1,000 were first recorded in the last 90 days, the newest on Nov 9, 2026. - 4,527 creatives recorded - 26 days median recorded running time - 399 new in the last 30 days - 1,000 new in the last 90 days ## DICK'S Sporting Goods ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 413 days recorded · first recorded Nov 3, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1144367748247650) - Meta · Image · 385 days recorded · first recorded Nov 3, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1646740600445271) - Meta · Image · 352 days recorded · first recorded Aug 6, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1079242585131222) - Meta · Image · 321 days recorded · first recorded Jul 22, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1447385563984607) - Meta · Image · 317 days recorded · first recorded Aug 6, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1121443946900764) - Meta · Video · 260 days recorded · first recorded Jan 6, 2026 · opens with: Pattern Interrupt & Bold Statement · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=852445674044343) - Meta · Image · 221 days recorded · first recorded Jul 1, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28082694357990252) - Meta · Image · 204 days recorded · first recorded Apr 9, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1678715686694916) - Meta · Image · 204 days recorded · first recorded Apr 9, 2026 · Branded Production, Single Image, Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1678715686694916) - Meta · Image · 204 days recorded · first recorded Apr 9, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1678715686694916) - Meta · Image · 196 days recorded · first recorded Apr 15, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=958557167021112) - Meta · Image · 196 days recorded · first recorded Apr 15, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=958557167021112) - Meta · Image · 196 days recorded · first recorded Apr 15, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=958557167021112) - Meta · Video · 193 days recorded · first recorded May 2, 2026 · opens with: Visual Surprise / Bold Statement · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1301439134752529) - Meta · Video · 191 days recorded · first recorded May 4, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1002665478792993) - Meta · Video · 190 days recorded · first recorded May 5, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1309480121356271) - Meta · Video · 190 days recorded · first recorded May 5, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1742972190392817) - Meta · Video · 190 days recorded · first recorded May 5, 2026 · opens with: UGC-style Opening · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=849527738224690) - Meta · Video · 190 days recorded · first recorded May 5, 2026 · opens with: Visual Surprise · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2035596364014936) - Meta · Video · 189 days recorded · first recorded May 6, 2026 · opens with: Visual Surprise · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1493569342806097) - Meta · Video · 188 days recorded · first recorded May 7, 2026 · opens with: Pattern Interrupt · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3379109925595366) - Meta · Video · 186 days recorded · first recorded Mar 2, 2026 · opens with: Visual Montage / Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1650380989503011) - Meta · Video · 186 days recorded · first recorded May 9, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1022608446998284) - Meta · Video · 184 days recorded · first recorded May 11, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26712418768407177) ## Key facts about DICK'S Sporting Goods's ads - As of Nov 9, 2026, Adspy's library holds 4,527 ad creatives for DICK'S Sporting Goods, recorded on Meta since Apr 30, 2021. - DICK'S Sporting Goods's creatives are 79% images and 21% videos. The median recorded running time is 29 days for its images and 21 days for its videos. - DICK'S Sporting Goods's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (27%) and "Bold Statement" (4%), as a share of its analysed videos. - 1,426 DICK'S Sporting Goods creatives (32%) were recorded running for 90 days or more, and 62 for under 7 days. - DICK'S Sporting Goods added 399 new creatives in the last 30 days and 1,000 in the last 90, against an average of 286 a month over the last 12 months. - The longest-recorded DICK'S Sporting Goods ad shown here is an image on Meta, first recorded Nov 3, 2024 and recorded running for 413 days. - Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. DICK'S Sporting Goods has 26 days, 21% videos and 399. - In Sports Equipment, the brands whose ads are closest to DICK'S Sporting Goods's are Decathlon France, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. ## How DICK'S Sporting Goods advertises, in figures Computed on 4,527 recorded creatives, 4,466 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,563 | 79% | 29 | | Video | 964 | 21% | 21 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 62 | | 7 to 29 days | 2,335 | | 30 to 89 days | 701 | | 90 days or more | 1,426 | Median: 26 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 444 | 47% | 23 | | Pattern Interrupt | 253 | 27% | 19 | | Bold Statement | 40 | 4% | 18 | | UGC-style Opening | 38 | 4% | 23 | | Visual Surprise / Pattern Interrupt | 17 | 2% | 12 | | Pattern Interrupt / Visual Surprise | 10 | 1% | 23 | | Visual Surprise & Pattern Interrupt | 9 | under 1% | 12 | | Pattern Interrupt / Bold Statement | 8 | under 1% | 13 | ## When DICK'S Sporting Goods launches new creatives New creatives per month, from Mar 2025 to Nov 2026. The busiest month was Jul 2026, with 479 new creatives. 1,000 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Mar 2025 | 1 | | Apr 2025 | 5 | | May 2025 | 32 | | Jun 2025 | 67 | | Jul 2025 | 217 | | Aug 2025 | 226 | | Sep 2025 | 109 | | Oct 2025 | 133 | | Nov 2025 | 249 | | Dec 2025 | 101 | | Jan 2026 | 88 | | Feb 2026 | 163 | | Mar 2026 | 201 | | Apr 2026 | 323 | | May 2026 | 436 | | Jun 2026 | 374 | | Jul 2026 | 479 | | Aug 2026 | 426 | | Sep 2026 | 262 | | Oct 2026 | 406 | | Nov 2026 | 171 | ## DICK'S Sporting Goods next to its closest brands in Sports Equipment The 3 brands closest to DICK'S Sporting Goods among the 9 Sports Equipment brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | DICK'S Sporting Goods | 4,527 | 21% | 26 | 399 | 1,000 | Visual Surprise | | [Decathlon France](https://www.adspy.sh/library/decathlon-france) | 3,022 | 26% | 12 | 123 | 421 | Visual Surprise | | Babolat | 38 | 61% | 8 | 4 | 4 | Visual Surprise | | HEAD Tennis | 461 | 24% | 17 | 10 | 53 | Visual Surprise | - Compared with Decathlon France, DICK'S Sporting Goods has 4,527 creatives recorded against 3,022, 21% videos against 26%, 399 new in the last 30 days against 123, and a median recorded running time of 26 days against 12 days. - Compared with Babolat, DICK'S Sporting Goods has 4,527 creatives recorded against 38, 21% videos against 61%, 399 new in the last 30 days against 4, and a median recorded running time of 26 days against 8 days. - Compared with HEAD Tennis, DICK'S Sporting Goods has 4,527 creatives recorded against 461, 21% videos against 24%, 399 new in the last 30 days against 10, and a median recorded running time of 26 days against 17 days. ## Ads similar to DICK'S Sporting Goods's 5 ads from Garmin, HEAD Tennis, Wilson and Decathlon France that share their production and their message with one of the DICK'S Sporting Goods ads shown on this page. Same rule: first recorded 20 days ago or more. - Garmin · Meta · Image · 259 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1991584774688786) - HEAD Tennis · Meta · Image · 308 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1564066834475378) - Wilson · Meta · Image · 285 days recorded · shares: Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=648794091413252) - [Decathlon France](https://www.adspy.sh/library/decathlon-france) · Meta · Image · 350 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1672965303399390) - [Decathlon France](https://www.adspy.sh/library/decathlon-france) · Meta · Image · 439 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=33413759841571014) ## The full reading of DICK'S Sporting Goods's ads A Brand Full Analysis also reads what DICK'S Sporting Goods says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 29 angles read across 4,466 analysed creatives - Offers: 14 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 284 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of DICK'S Sporting Goods with Adspy" - "Show me DICK'S Sporting Goods's longest-running video ads and what they open with" - "Compare DICK'S Sporting Goods's ads with its closest competitor" ## Questions about DICK'S Sporting Goods's ads ### How many ads has DICK'S Sporting Goods run? Adspy has recorded 4,527 ad creatives for DICK'S Sporting Goods on Meta since Apr 30, 2021. A creative is one image or video, and several ads can use the same one. ### How recent are DICK'S Sporting Goods's ads? The newest DICK'S Sporting Goods creative in Adspy's library was first recorded on Nov 9, 2026. 399 creatives were first recorded in the last 30 days and 1,000 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does DICK'S Sporting Goods use? Of the creatives recorded for DICK'S Sporting Goods, 79% images and 21% videos. ### How do DICK'S Sporting Goods's video ads open? DICK'S Sporting Goods's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (27%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do DICK'S Sporting Goods's ads run? The median recorded running time of a DICK'S Sporting Goods creative is 26 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is DICK'S Sporting Goods's longest-running ad? The longest-recorded DICK'S Sporting Goods ad shown here is an image on Meta, first recorded Nov 3, 2024 and recorded running for 413 days. ### How often does DICK'S Sporting Goods launch new ads? DICK'S Sporting Goods added 399 new creatives in the last 30 days and 1,000 in the last 90, against an average of 286 a month over the last 12 months. ### Which brands advertise like DICK'S Sporting Goods? In Sports Equipment, the brands whose ads are closest to DICK'S Sporting Goods's are Decathlon France, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. Compared with Decathlon France, DICK'S Sporting Goods has 4,527 creatives recorded against 3,022, 21% videos against 26%, 399 new in the last 30 days against 123, and a median recorded running time of 26 days against 12 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with DICK'S Sporting Goods. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with DICK'S Sporting Goods. Corrections or removal: info@adspy.sh, subject "Content notice: /library/dick-s-sporting-goods". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. 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