# Decathlon France ads Adspy · Ad library · https://www.adspy.sh/library/decathlon-france · Sports & Recreation · Meta · Updated Nov 10, 2026 Adspy has recorded 3,022 ad creatives for Decathlon France on Meta since Apr 5, 2024: 74% images and 26% videos. A creative has a median recorded running time of 12 days. 421 were first recorded in the last 90 days, the newest on Nov 6, 2026. - 3,022 creatives recorded - 12 days median recorded running time - 123 new in the last 30 days - 421 new in the last 90 days ## Decathlon France ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 467 days recorded · first recorded Oct 14, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1109799131345185) - Meta · Image · 439 days recorded · first recorded Sep 2, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=33413759841571014) - Meta · Image · 408 days recorded · first recorded Oct 21, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1325009205930389) - Meta · Image · 394 days recorded · first recorded Sep 16, 2024 · Screen Recording, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2143393059529422) - Meta · Image · 380 days recorded · first recorded Sep 2, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=845547008207769) - Meta · Image · 370 days recorded · first recorded Jan 22, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=750516037752934) - Meta · Image · 370 days recorded · first recorded Jan 22, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1306278621125859) - Meta · Image · 368 days recorded · first recorded Jan 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511895490069218) - Meta · Image · 366 days recorded · first recorded Jan 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1536217997431135) - Meta · Image · 350 days recorded · first recorded Oct 17, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1672965303399390) - Meta · Image · 349 days recorded · first recorded Sep 16, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2076650239820037) - Meta · Image · 348 days recorded · first recorded Oct 11, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1208574511483775) - Meta · Video · 298 days recorded · first recorded Dec 6, 2024 · opens with: Visual Surprise · Branded Production, Screen Recording · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1172386634835827) - Meta · Video · 228 days recorded · first recorded Apr 18, 2025 · opens with: Visual Surprise · Screen Recording, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1490568025382820) - Meta · Video · 195 days recorded · first recorded Jun 27, 2024 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=844716007623044) - Meta · Video · 188 days recorded · first recorded Apr 18, 2025 · opens with: Pattern Interrupt · Screen Recording, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=846130947969967) - Meta · Video · 185 days recorded · first recorded Jan 22, 2025 · opens with: Visual Surprise · Screen Recording, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=794653960144867) - Meta · Video · 181 days recorded · first recorded Apr 18, 2025 · opens with: Visual Surprise & Pattern Interrupt · Screen Recording, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1167530495554164) - Meta · Video · 163 days recorded · first recorded May 31, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1345964594319539) - Meta · Video · 162 days recorded · first recorded Jun 1, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1037208702673659) - Meta · Video · 144 days recorded · first recorded Sep 2, 2024 · opens with: Visual Surprise · Screen Recording, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28375147592176601) - Meta · Video · 131 days recorded · first recorded Jul 2, 2026 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2549226732172660) - Meta · Video · 124 days recorded · first recorded Nov 24, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3011568649039838) - Meta · Video · 121 days recorded · first recorded Nov 24, 2025 · opens with: Visual Surprise · Screen Recording, Screen Recording · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1069214759192753) ## Key facts about Decathlon France's ads - As of Nov 6, 2026, Adspy's library holds 3,022 ad creatives for Decathlon France, recorded on Meta since Apr 5, 2024. - Decathlon France's creatives are 74% images and 26% videos. The median recorded running time is 12 days for its images and 12 days for its videos. - Decathlon France's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (26%) and "Bold Statement" (4%), as a share of its analysed videos. - 148 Decathlon France creatives (5%) were recorded running for 90 days or more, and 613 for under 7 days. - Decathlon France added 123 new creatives in the last 30 days and 421 in the last 90, against an average of 105 a month over the last 12 months. - The longest-recorded Decathlon France ad shown here is an image on Meta, first recorded Oct 14, 2024 and recorded running for 467 days. - Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. Decathlon France has 12 days, 26% videos and 123. - In Sports Equipment, the brands whose ads are closest to Decathlon France's are DICK'S Sporting Goods, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. ## How Decathlon France advertises, in figures Computed on 3,022 recorded creatives, 2,987 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 2,228 | 74% | 12 | | Video | 794 | 26% | 12 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 613 | | 7 to 29 days | 1,841 | | 30 to 89 days | 417 | | 90 days or more | 148 | Median: 12 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 319 | 41% | 12 | | Pattern Interrupt | 199 | 26% | 15 | | Bold Statement | 33 | 4% | 7 | | Visual Surprise / Pattern Interrupt | 23 | 3% | 15 | | Pattern Interrupt / Bold Statement | 13 | 2% | 6 | | Question | 12 | 2% | 6 | | UGC-style Opening | 9 | 1% | 13 | | Visual Surprise & Pattern Interrupt | 9 | 1% | 20 | ## When Decathlon France launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 189 new creatives. 421 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 82 | | Jan 2025 | 64 | | Feb 2025 | 64 | | Mar 2025 | 97 | | Apr 2025 | 161 | | May 2025 | 77 | | Jun 2025 | 131 | | Jul 2025 | 32 | | Aug 2025 | 89 | | Sep 2025 | 49 | | Oct 2025 | 52 | | Nov 2025 | 118 | | Dec 2025 | 78 | | Jan 2026 | 66 | | Feb 2026 | 45 | | Mar 2026 | 75 | | Apr 2026 | 140 | | May 2026 | 183 | | Jun 2026 | 116 | | Jul 2026 | 103 | | Aug 2026 | 189 | | Sep 2026 | 101 | | Oct 2026 | 134 | | Nov 2026 | 29 | ## Decathlon France next to its closest brands in Sports Equipment The 3 brands closest to Decathlon France among the 9 Sports Equipment brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Decathlon France | 3,022 | 26% | 12 | 123 | 421 | Visual Surprise | | [DICK'S Sporting Goods](https://www.adspy.sh/library/dick-s-sporting-goods) | 4,527 | 21% | 26 | 399 | 1,000 | Visual Surprise | | Babolat | 38 | 61% | 8 | 4 | 4 | Visual Surprise | | HEAD Tennis | 461 | 24% | 17 | 10 | 53 | Visual Surprise | - Compared with DICK'S Sporting Goods, Decathlon France has 3,022 creatives recorded against 4,527, 26% videos against 21%, 123 new in the last 30 days against 399, and a median recorded running time of 12 days against 26 days. - Compared with Babolat, Decathlon France has 3,022 creatives recorded against 38, 26% videos against 61%, 123 new in the last 30 days against 4, and a median recorded running time of 12 days against 8 days. - Compared with HEAD Tennis, Decathlon France has 3,022 creatives recorded against 461, 26% videos against 24%, 123 new in the last 30 days against 10, and a median recorded running time of 12 days against 17 days. ## Ads similar to Decathlon France's 5 ads from HEAD Tennis, Wilson and DICK'S Sporting Goods that share their production and their message with one of the Decathlon France ads shown on this page. Same rule: first recorded 20 days ago or more. - HEAD Tennis · Meta · Image · 308 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1564066834475378) - HEAD Tennis · Meta · Image · 288 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=957992232526039) - Wilson · Meta · Image · 285 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=648794091413252) - Wilson · Meta · Image · 285 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1185215946647031) - [DICK'S Sporting Goods](https://www.adspy.sh/library/dick-s-sporting-goods) · Meta · Image · 413 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1144367748247650) ## The full reading of Decathlon France's ads A Brand Full Analysis also reads what Decathlon France says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 28 angles read across 2,987 analysed creatives - Offers: 12 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 264 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Decathlon France with Adspy" - "Show me Decathlon France's longest-running video ads and what they open with" - "Compare Decathlon France's ads with its closest competitor" ## Questions about Decathlon France's ads ### How many ads has Decathlon France run? Adspy has recorded 3,022 ad creatives for Decathlon France on Meta since Apr 5, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are Decathlon France's ads? The newest Decathlon France creative in Adspy's library was first recorded on Nov 6, 2026. 123 creatives were first recorded in the last 30 days and 421 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Decathlon France use? Of the creatives recorded for Decathlon France, 74% images and 26% videos. ### How do Decathlon France's video ads open? Decathlon France's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (26%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Decathlon France's ads run? The median recorded running time of a Decathlon France creative is 12 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Decathlon France's longest-running ad? The longest-recorded Decathlon France ad shown here is an image on Meta, first recorded Oct 14, 2024 and recorded running for 467 days. ### How often does Decathlon France launch new ads? Decathlon France added 123 new creatives in the last 30 days and 421 in the last 90, against an average of 105 a month over the last 12 months. ### Which brands advertise like Decathlon France? In Sports Equipment, the brands whose ads are closest to Decathlon France's are DICK'S Sporting Goods, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. Compared with DICK'S Sporting Goods, Decathlon France has 3,022 creatives recorded against 4,527, 26% videos against 21%, 123 new in the last 30 days against 399, and a median recorded running time of 12 days against 26 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Decathlon France. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Decathlon France. Corrections or removal: info@adspy.sh, subject "Content notice: /library/decathlon-france". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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