# COS ads

Adspy · Ad library · https://www.adspy.sh/library/cos · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 5,341 ad creatives for COS on Meta since May 6, 2025: 84% images and 16% videos. A creative has a median recorded running time of 24 days. 1,124 were first recorded in the last 90 days, the newest on Nov 8, 2026.

Figures on this page are computed on the 5,000 newest of the 5,341 recorded creatives.

- 5,341 creatives recorded
- 24 days median recorded running time
- 487 new in the last 30 days
- 1,124 new in the last 90 days

## COS ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 486 days recorded · first recorded Feb 17, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1612795809946822)
- Meta · Image · 433 days recorded · first recorded Mar 19, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=983069671021933)
- Meta · Image · 406 days recorded · first recorded Apr 7, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1081377347861870)
- Meta · Image · 345 days recorded · first recorded Nov 15, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=870207338613400)
- Meta · Image · 345 days recorded · first recorded Nov 15, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=549141967739494)
- Meta · Image · 345 days recorded · first recorded Nov 15, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=632027776645686)
- Meta · Image · 345 days recorded · first recorded Nov 15, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2003534673749436)
- Meta · Image · 339 days recorded · first recorded Jan 21, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1145672875088071)
- Meta · Image · 302 days recorded · first recorded Nov 15, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1199421447781607)
- Meta · Image · 276 days recorded · first recorded Apr 7, 2025 · Lo-Fi, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1007303262237289)
- Meta · Image · 268 days recorded · first recorded May 30, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1122917392251612)
- Meta · Image · 246 days recorded · first recorded Jun 11, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1432796661652256)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27194144273603161)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1544605660704187)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Intrigue · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1571078107957133)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1021679860521060)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=992837076779390)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Intrigue · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1665926254732878)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1248452463773083)
- Meta · Video · 174 days recorded · first recorded May 19, 2026 · opens with: Visual Intrigue · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1680088629969673)
- Meta · Video · 173 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1498936484735182)
- Meta · Video · 173 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1812911613416076)
- Meta · Video · 173 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2071082637137325)
- Meta · Video · 173 days recorded · first recorded May 20, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1487563369411502)

## Key facts about COS's ads

- As of Nov 8, 2026, Adspy's library holds 5,341 ad creatives for COS, recorded on Meta since May 6, 2025.
- COS's creatives are 84% images and 16% videos. The median recorded running time is 25 days for its images and 21 days for its videos.
- COS's most common video openings are "Visual Surprise" (60%), "Visual Intrigue" (13%) and "Pattern Interrupt" (11%), as a share of its analysed videos.
- 1,069 COS creatives (21%) were recorded running for 90 days or more, and 226 for under 7 days.
- COS added 487 new creatives in the last 30 days and 1,124 in the last 90, against an average of 258 a month over the last 12 months.
- The longest-recorded COS ad shown here is an image on Meta, first recorded Feb 17, 2025 and recorded running for 486 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. COS has 24 days, 16% videos and 487.
- In Sustainable Fashion, the brands whose ads are closest to COS's are Marine Layer, Everlane and TOAST, among 32 brands of that sector in Adspy's library.

## How COS advertises, in figures

Computed on 5,000 recorded creatives, 4,824 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 4,184 | 84% | 25 |
| Video | 816 | 16% | 21 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 226 |
| 7 to 29 days | 2,557 |
| 30 to 89 days | 1,148 |
| 90 days or more | 1,069 |

Median: 24 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 468 | 60% | 21 |
| Visual Intrigue | 102 | 13% | 19 |
| Pattern Interrupt | 82 | 11% | 18 |
| Bold Statement | 14 | 2% | 22 |
| UGC-style Opening | 5 | under 1% | 19 |
| Visual Presentation | 5 | under 1% | 85 |
| Visual Reveal | 5 | under 1% | 24 |
| Visual Showcase | 5 | under 1% | 132 |

## When COS launches new creatives

New creatives per month, from May 2025 to Nov 2026. The busiest month was Sep 2025, with 615 new creatives. 1,124 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| May 2025 | 46 |
| Jun 2025 | 164 |
| Jul 2025 | 252 |
| Aug 2025 | 223 |
| Sep 2025 | 615 |
| Oct 2025 | 338 |
| Nov 2025 | 262 |
| Dec 2025 | 252 |
| Jan 2026 | 172 |
| Feb 2026 | 28 |
| Mar 2026 | 57 |
| Apr 2026 | 316 |
| May 2026 | 399 |
| Jun 2026 | 393 |
| Jul 2026 | 305 |
| Aug 2026 | 186 |
| Sep 2026 | 296 |
| Oct 2026 | 560 |
| Nov 2026 | 136 |

## COS next to its closest brands in Sustainable Fashion

The 3 brands closest to COS among the 32 Sustainable Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| COS | 5,341 | 16% | 24 | 487 | 1,124 | Visual Surprise |
| [Marine Layer](https://www.adspy.sh/library/marine-layer) | 3,161 | 24% | 10 | 190 | 744 | Visual Surprise |
| Everlane | 1,471 | 22% | 32 | 172 | 553 | Visual Surprise |
| TOAST | 1,019 | 15% | 74 | 58 | 190 | Visual Surprise |

- Compared with Marine Layer, COS has 5,341 creatives recorded against 3,161, 16% videos against 24%, 487 new in the last 30 days against 190, and a median recorded running time of 24 days against 10 days.
- Compared with Everlane, COS has 5,341 creatives recorded against 1,471, 16% videos against 22%, 487 new in the last 30 days against 172, and a median recorded running time of 24 days against 32 days.
- Compared with TOAST, COS has 5,341 creatives recorded against 1,019, 16% videos against 15%, 487 new in the last 30 days against 58, and a median recorded running time of 24 days against 74 days.

## Ads similar to COS's

5 ads from Balzac Paris, Everlane, Marine Layer and Asphalte that share their production and their message with one of the COS ads shown on this page. Same rule: first recorded 20 days ago or more.

- Balzac Paris · Meta · Video · 213 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1585140926651459)
- Everlane · Meta · Image · 182 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2169437760307925)
- [Marine Layer](https://www.adspy.sh/library/marine-layer) · Meta · Image · 165 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=963972523171580)
- [Marine Layer](https://www.adspy.sh/library/marine-layer) · Meta · Video · 140 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1309408048012263)
- [Asphalte](https://www.adspy.sh/library/asphalte) · Meta · Video · 356 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511215180093184)

## The full reading of COS's ads

A Brand Full Analysis also reads what COS says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 13 angles read across 4,824 analysed creatives
- Offers: 10 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 165 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of COS with Adspy"
- "Show me COS's longest-running video ads and what they open with"
- "Compare COS's ads with its closest competitor"

## Questions about COS's ads

### How many ads has COS run?

Adspy has recorded 5,341 ad creatives for COS on Meta since May 6, 2025. A creative is one image or video, and several ads can use the same one.

### How recent are COS's ads?

The newest COS creative in Adspy's library was first recorded on Nov 8, 2026. 487 creatives were first recorded in the last 30 days and 1,124 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does COS use?

Of the creatives recorded for COS, 84% images and 16% videos.

### How do COS's video ads open?

COS's most common video openings are "Visual Surprise" (60%), "Visual Intrigue" (13%) and "Pattern Interrupt" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do COS's ads run?

The median recorded running time of a COS creative is 24 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is COS's longest-running ad?

The longest-recorded COS ad shown here is an image on Meta, first recorded Feb 17, 2025 and recorded running for 486 days.

### How often does COS launch new ads?

COS added 487 new creatives in the last 30 days and 1,124 in the last 90, against an average of 258 a month over the last 12 months.

### Which brands advertise like COS?

In Sustainable Fashion, the brands whose ads are closest to COS's are Marine Layer, Everlane and TOAST, among 32 brands of that sector in Adspy's library. Compared with Marine Layer, COS has 5,341 creatives recorded against 3,161, 16% videos against 24%, 487 new in the last 30 days against 190, and a median recorded running time of 24 days against 10 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with COS.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with COS. Corrections or removal: info@adspy.sh, subject "Content notice: /library/cos". Requests are handled within 72 hours; a removed page is not rebuilt.

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