# Coca-Cola ads

Adspy · Ad library · https://www.adspy.sh/library/coca-cola · Food & Beverage · Meta · Updated Nov 10, 2026

Adspy has recorded 3,549 ad creatives for Coca-Cola on Meta since Jun 4, 2020: 55% videos and 45% images. A creative has a median recorded running time of 74 days. 1,110 were first recorded in the last 90 days, the newest on Nov 5, 2026.

- 3,549 creatives recorded
- 74 days median recorded running time
- 344 new in the last 30 days
- 1,110 new in the last 90 days

## Coca-Cola ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 219 days recorded · first recorded Apr 6, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1201433872109154)
- Meta · Video · 219 days recorded · first recorded Apr 6, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2218014775715451)
- Meta · Video · 219 days recorded · first recorded Apr 6, 2026 · opens with: Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26693727380319959)
- Meta · Video · 219 days recorded · first recorded Apr 6, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2903473143328235)
- Meta · Video · 216 days recorded · first recorded Apr 6, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2049993662283294)
- Meta · Video · 216 days recorded · first recorded Apr 9, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1524537229365194)
- Meta · Video · 215 days recorded · first recorded Apr 10, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2494241031051175)
- Meta · Video · 215 days recorded · first recorded Apr 10, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2040772253144625)
- Meta · Video · 214 days recorded · first recorded Apr 10, 2026 · opens with: Visual Surprise / Nostalgia · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1296892242225779)
- Meta · Video · 212 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1202456868678133)
- Meta · Video · 211 days recorded · first recorded Apr 14, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1376586320997271)
- Meta · Image · 209 days recorded · first recorded Apr 16, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1321597936520884)
- Meta · Video · 208 days recorded · first recorded Apr 17, 2026 · opens with: UGC-style Opening · UGC, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1261338179036094)
- Meta · Image · 208 days recorded · first recorded Apr 17, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1548177969999716)
- Meta · Image · 208 days recorded · first recorded Apr 17, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=927665373507108)
- Meta · Image · 208 days recorded · first recorded Apr 17, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2251131558758882)
- Meta · Image · 208 days recorded · first recorded Apr 17, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2251131558758882)
- Meta · Image · 208 days recorded · first recorded Apr 17, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2251131558758882)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)
- Meta · Image · 205 days recorded · first recorded Apr 20, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=944061414997703)

## Key facts about Coca-Cola's ads

- As of Nov 5, 2026, Adspy's library holds 3,549 ad creatives for Coca-Cola, recorded on Meta since Jun 4, 2020.
- Coca-Cola's creatives are 55% videos and 45% images. The median recorded running time is 77 days for its videos and 62 days for its images.
- Coca-Cola's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (29%) and "UGC-style Opening" (4%), as a share of its analysed videos.
- 1,507 Coca-Cola creatives (42%) were recorded running for 90 days or more, and 516 for under 7 days.
- Coca-Cola added 344 new creatives in the last 30 days and 1,110 in the last 90, against an average of 279 a month over the last 12 months.
- The longest-recorded Coca-Cola ad shown here is a video on Meta, first recorded Apr 6, 2026 and recorded running for 219 days; it opens with "Visual Surprise".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Coca-Cola has 74 days, 55% videos and 344.
- In Snacks & Confectionery, the brands whose ads are closest to Coca-Cola's are JonnyPops, Le chocolat des Français and Pepsi, among 17 brands of that sector in Adspy's library.

## How Coca-Cola advertises, in figures

Computed on 3,549 recorded creatives, 3,450 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 1,947 | 55% | 77 |
| Image | 1,602 | 45% | 62 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 516 |
| 7 to 29 days | 543 |
| 30 to 89 days | 980 |
| 90 days or more | 1,507 |

Median: 74 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 801 | 43% | 95 |
| Pattern Interrupt | 537 | 29% | 59 |
| UGC-style Opening | 83 | 4% | 54 |
| Visual Surprise / Pattern Interrupt | 59 | 3% | 80 |
| Bold Statement | 38 | 2% | 93 |
| Pattern Interrupt / Bold Statement | 23 | 1% | 45 |
| Question | 23 | 1% | 108 |
| Pattern Interrupt / Visual Surprise | 20 | 1% | 18 |

## When Coca-Cola launches new creatives

New creatives per month, from Apr 2025 to Nov 2026. The busiest month was Jul 2026, with 636 new creatives. 1,110 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Apr 2025 | 4 |
| May 2025 | 21 |
| Jun 2025 | 17 |
| Jul 2025 | 39 |
| Aug 2025 | 32 |
| Sep 2025 | 29 |
| Oct 2025 | 27 |
| Nov 2025 | 28 |
| Dec 2025 | 20 |
| Jan 2026 | 31 |
| Feb 2026 | 2 |
| Mar 2026 | 5 |
| Apr 2026 | 344 |
| May 2026 | 502 |
| Jun 2026 | 511 |
| Jul 2026 | 636 |
| Aug 2026 | 437 |
| Sep 2026 | 369 |
| Oct 2026 | 426 |
| Nov 2026 | 64 |

## Coca-Cola next to its closest brands in Snacks & Confectionery

The 3 brands closest to Coca-Cola among the 17 Snacks & Confectionery brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Coca-Cola | 3,549 | 55% | 74 | 344 | 1,110 | Visual Surprise |
| JonnyPops | 412 | 37% | 31 | 2 | 42 | Visual Surprise |
| Le chocolat des Français | 655 | 30% | 16 | 0 | 0 | Visual Surprise |
| Pepsi | 500 | 67% | 38 | 33 | 84 | Visual Surprise |

- Compared with JonnyPops, Coca-Cola has 3,549 creatives recorded against 412, 55% videos against 37%, 344 new in the last 30 days against 2, and a median recorded running time of 74 days against 31 days.
- Compared with Le chocolat des Français, Coca-Cola has 3,549 creatives recorded against 655, 55% videos against 30%, 344 new in the last 30 days against 0, and a median recorded running time of 74 days against 16 days.
- Compared with Pepsi, Coca-Cola has 3,549 creatives recorded against 500, 55% videos against 67%, 344 new in the last 30 days against 33, and a median recorded running time of 74 days against 38 days.

## Ads similar to Coca-Cola's

5 ads from JonnyPops, OREO and Mamie Nova that share their production and their message with one of the Coca-Cola ads shown on this page. Same rule: first recorded 20 days ago or more.

- JonnyPops · Meta · Image · 98 days recorded · shares: Single Image, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1404261375093448)
- OREO · Meta · Video · 148 days recorded · shares: Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=957961464005036)
- JonnyPops · Meta · Image · 98 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1076897248334040)
- Mamie Nova · Meta · Video · 8 days recorded · shares: UGC Creator · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=737693142770008)
- Mamie Nova · Meta · Video · 10 days recorded · shares: Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1607901857416912)

## The full reading of Coca-Cola's ads

A Brand Full Analysis also reads what Coca-Cola says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 31 angles read across 3,450 analysed creatives
- Offers: 11 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 268 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Coca-Cola with Adspy"
- "Show me Coca-Cola's longest-running video ads and what they open with"
- "Compare Coca-Cola's ads with its closest competitor"

## Questions about Coca-Cola's ads

### How many ads has Coca-Cola run?

Adspy has recorded 3,549 ad creatives for Coca-Cola on Meta since Jun 4, 2020. A creative is one image or video, and several ads can use the same one.

### How recent are Coca-Cola's ads?

The newest Coca-Cola creative in Adspy's library was first recorded on Nov 5, 2026. 344 creatives were first recorded in the last 30 days and 1,110 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Coca-Cola use?

Of the creatives recorded for Coca-Cola, 55% videos and 45% images.

### How do Coca-Cola's video ads open?

Coca-Cola's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (29%) and "UGC-style Opening" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Coca-Cola's ads run?

The median recorded running time of a Coca-Cola creative is 74 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Coca-Cola's longest-running ad?

The longest-recorded Coca-Cola ad shown here is a video on Meta, first recorded Apr 6, 2026 and recorded running for 219 days; it opens with "Visual Surprise".

### How often does Coca-Cola launch new ads?

Coca-Cola added 344 new creatives in the last 30 days and 1,110 in the last 90, against an average of 279 a month over the last 12 months.

### Which brands advertise like Coca-Cola?

In Snacks & Confectionery, the brands whose ads are closest to Coca-Cola's are JonnyPops, Le chocolat des Français and Pepsi, among 17 brands of that sector in Adspy's library. Compared with JonnyPops, Coca-Cola has 3,549 creatives recorded against 412, 55% videos against 37%, 344 new in the last 30 days against 2, and a median recorded running time of 74 days against 31 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Coca-Cola.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Coca-Cola. Corrections or removal: info@adspy.sh, subject "Content notice: /library/coca-cola". Requests are handled within 72 hours; a removed page is not rebuilt.

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