# Charlotte Tilbury ads

Adspy · Ad library · https://www.adspy.sh/library/charlotte-tilbury · Beauty & Personal Care · Meta · Updated Nov 10, 2026

Adspy has recorded 4,469 ad creatives for Charlotte Tilbury on Meta since Apr 16, 2024: 68% images and 32% videos. A creative has a median recorded running time of 24 days. 1,093 were first recorded in the last 90 days, the newest on Nov 7, 2026.

- 4,469 creatives recorded
- 24 days median recorded running time
- 322 new in the last 30 days
- 1,093 new in the last 90 days

## Charlotte Tilbury ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 588 days recorded · first recorded Oct 7, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1122754130084420)
- Meta · Image · 530 days recorded · first recorded Oct 7, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1747746896287503)
- Meta · Image · 398 days recorded · first recorded Apr 16, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1591485578933056)
- Meta · Video · 316 days recorded · first recorded Apr 7, 2025 · opens with: Visual Surprise · Lo-Fi, Unboxing · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511271050234550)
- Meta · Image · 304 days recorded · first recorded May 21, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4250842088562289)
- Meta · Video · 289 days recorded · first recorded Jun 5, 2025 · opens with: Pattern Interrupt · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1371892947787657)
- Meta · Video · 285 days recorded · first recorded May 26, 2025 · opens with: Visual Surprise · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=909738731411449)
- Meta · Video · 272 days recorded · first recorded May 26, 2025 · opens with: Visual Showcase / Product Recognition · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1676760363759187)
- Meta · Image · 266 days recorded · first recorded May 26, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1399354485008284)
- Meta · Image · 266 days recorded · first recorded May 29, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1275689917308599)
- Meta · Video · 262 days recorded · first recorded Apr 14, 2025 · opens with: Visual Surprise / Product Demonstration · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1242321491006251)
- Meta · Video · 243 days recorded · first recorded Jul 1, 2025 · opens with: Pattern Interrupt, Relatable Statement · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2015058165784394)
- Meta · Image · 238 days recorded · first recorded May 21, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1105490348085934)
- Meta · Video · 234 days recorded · first recorded Aug 27, 2025 · opens with: Question + Visual Demonstration · Branded Production, Tutorial · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1426626062404436)
- Meta · Video · 222 days recorded · first recorded Jul 1, 2025 · opens with: Direct Product Demonstration + Bold Statement (Time Claim) · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2050820285552813)
- Meta · Video · 217 days recorded · first recorded Mar 27, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1045696924479158)
- Meta · Video · 209 days recorded · first recorded Jul 24, 2025 · opens with: Pattern Interrupt + Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1309903814294597)
- Meta · Image · 208 days recorded · first recorded Dec 3, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1644848613287639)
- Meta · Video · 207 days recorded · first recorded Jul 1, 2025 · opens with: Relatable Pain Point / Bold Statement · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1514733653292561)
- Meta · Image · 203 days recorded · first recorded Jul 22, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=880816431589588)
- Meta · Image · 198 days recorded · first recorded Jul 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=989754523317252)
- Meta · Video · 195 days recorded · first recorded Mar 27, 2026 · opens with: Pattern Interrupt / Bold Statement · Screen Recording, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1769339740879264)
- Meta · Image · 179 days recorded · first recorded Apr 15, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1720682218961269)
- Meta · Image · 179 days recorded · first recorded Apr 10, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1503482744170646)

## Key facts about Charlotte Tilbury's ads

- As of Nov 7, 2026, Adspy's library holds 4,469 ad creatives for Charlotte Tilbury, recorded on Meta since Apr 16, 2024.
- Charlotte Tilbury's creatives are 68% images and 32% videos. The median recorded running time is 20 days for its images and 31 days for its videos.
- Charlotte Tilbury's most common video openings are "Visual Surprise" (42%), "Pattern Interrupt" (15%) and "Bold Statement" (11%), as a share of its analysed videos.
- 1,013 Charlotte Tilbury creatives (23%) were recorded running for 90 days or more, and 771 for under 7 days.
- Charlotte Tilbury added 322 new creatives in the last 30 days and 1,093 in the last 90, against an average of 251 a month over the last 12 months.
- The longest-recorded Charlotte Tilbury ad shown here is an image on Meta, first recorded Oct 7, 2024 and recorded running for 588 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Charlotte Tilbury has 24 days, 32% videos and 322.
- In Makeup & Cosmetics, the brands whose ads are closest to Charlotte Tilbury's are fentybeauty, Kylie Cosmetics and Danessa Myricks Beauty, among 46 brands of that sector in Adspy's library.

## How Charlotte Tilbury advertises, in figures

Computed on 4,469 recorded creatives, 4,345 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 3,053 | 68% | 20 |
| Video | 1,416 | 32% | 31 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 771 |
| 7 to 29 days | 1,694 |
| 30 to 89 days | 986 |
| 90 days or more | 1,013 |

Median: 24 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 579 | 42% | 28 |
| Pattern Interrupt | 206 | 15% | 30 |
| Bold Statement | 146 | 11% | 48 |
| UGC-style Opening | 47 | 3% | 52 |
| Pain Point Agitation | 39 | 3% | 75 |
| Question | 32 | 2% | 29 |
| Pattern Interrupt / Bold Statement | 19 | 1% | 74 |
| Bold Statement / Pattern Interrupt | 15 | 1% | 74 |

## When Charlotte Tilbury launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jun 2026, with 480 new creatives. 1,093 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 1 |
| Jan 2025 | 8 |
| Feb 2025 | 14 |
| Mar 2025 | 5 |
| Apr 2025 | 22 |
| May 2025 | 43 |
| Jun 2025 | 11 |
| Jul 2025 | 365 |
| Aug 2025 | 178 |
| Sep 2025 | 210 |
| Oct 2025 | 231 |
| Nov 2025 | 357 |
| Dec 2025 | 270 |
| Jan 2026 | 71 |
| Feb 2026 | 40 |
| Mar 2026 | 139 |
| Apr 2026 | 206 |
| May 2026 | 226 |
| Jun 2026 | 480 |
| Jul 2026 | 420 |
| Aug 2026 | 347 |
| Sep 2026 | 416 |
| Oct 2026 | 286 |
| Nov 2026 | 115 |

## Charlotte Tilbury next to its closest brands in Makeup & Cosmetics

The 3 brands closest to Charlotte Tilbury among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Charlotte Tilbury | 4,469 | 32% | 24 | 322 | 1,093 | Visual Surprise |
| fentybeauty | 1,005 | 40% | 7 | 17 | 152 | Visual Surprise |
| Kylie Cosmetics | 681 | 33% | 16 | 23 | 51 | Visual Surprise |
| Danessa Myricks Beauty | 218 | 33% | 21 | 24 | 72 | Visual Surprise |

- Compared with fentybeauty, Charlotte Tilbury has 4,469 creatives recorded against 1,005, 32% videos against 40%, 322 new in the last 30 days against 17, and a median recorded running time of 24 days against 7 days.
- Compared with Kylie Cosmetics, Charlotte Tilbury has 4,469 creatives recorded against 681, 32% videos against 33%, 322 new in the last 30 days against 23, and a median recorded running time of 24 days against 16 days.
- Compared with Danessa Myricks Beauty, Charlotte Tilbury has 4,469 creatives recorded against 218, 32% videos against 33%, 322 new in the last 30 days against 24, and a median recorded running time of 24 days against 21 days.

## Ads similar to Charlotte Tilbury's

5 ads from ColourPop, M·A·C Cosmetics, Danessa Myricks Beauty and Kylie Cosmetics that share their production and their message with one of the Charlotte Tilbury ads shown on this page. Same rule: first recorded 20 days ago or more.

- ColourPop · Meta · Image · 316 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1965833407451048)
- M·A·C Cosmetics · Meta · Image · 111 days recorded · shares: Product Photography, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=962447420134715)
- Danessa Myricks Beauty · Meta · Image · 76 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1334783035535667)
- Danessa Myricks Beauty · Meta · Image · 76 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1104307202051804)
- Kylie Cosmetics · Meta · Image · 310 days recorded · shares: Product Photography, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=900793695888940)

## The full reading of Charlotte Tilbury's ads

A Brand Full Analysis also reads what Charlotte Tilbury says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 22 angles read across 4,345 analysed creatives
- Offers: 15 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 240 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Charlotte Tilbury with Adspy"
- "Show me Charlotte Tilbury's longest-running video ads and what they open with"
- "Compare Charlotte Tilbury's ads with its closest competitor"

## Questions about Charlotte Tilbury's ads

### How many ads has Charlotte Tilbury run?

Adspy has recorded 4,469 ad creatives for Charlotte Tilbury on Meta since Apr 16, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Charlotte Tilbury's ads?

The newest Charlotte Tilbury creative in Adspy's library was first recorded on Nov 7, 2026. 322 creatives were first recorded in the last 30 days and 1,093 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Charlotte Tilbury use?

Of the creatives recorded for Charlotte Tilbury, 68% images and 32% videos.

### How do Charlotte Tilbury's video ads open?

Charlotte Tilbury's most common video openings are "Visual Surprise" (42%), "Pattern Interrupt" (15%) and "Bold Statement" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Charlotte Tilbury's ads run?

The median recorded running time of a Charlotte Tilbury creative is 24 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Charlotte Tilbury's longest-running ad?

The longest-recorded Charlotte Tilbury ad shown here is an image on Meta, first recorded Oct 7, 2024 and recorded running for 588 days.

### How often does Charlotte Tilbury launch new ads?

Charlotte Tilbury added 322 new creatives in the last 30 days and 1,093 in the last 90, against an average of 251 a month over the last 12 months.

### Which brands advertise like Charlotte Tilbury?

In Makeup & Cosmetics, the brands whose ads are closest to Charlotte Tilbury's are fentybeauty, Kylie Cosmetics and Danessa Myricks Beauty, among 46 brands of that sector in Adspy's library. Compared with fentybeauty, Charlotte Tilbury has 4,469 creatives recorded against 1,005, 32% videos against 40%, 322 new in the last 30 days against 17, and a median recorded running time of 24 days against 7 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Charlotte Tilbury.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Charlotte Tilbury. Corrections or removal: info@adspy.sh, subject "Content notice: /library/charlotte-tilbury". Requests are handled within 72 hours; a removed page is not rebuilt.

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