# Calm ads

Adspy · Ad library · https://www.adspy.sh/library/calm · Health & Wellness · Meta · Updated Nov 10, 2026

Adspy has recorded 11,627 ad creatives for Calm on Meta since Jul 7, 2026: 58% videos and 42% images. A creative has a median recorded running time of 80 days. 2,702 were first recorded in the last 90 days, the newest on Nov 7, 2026.

Figures on this page are computed on the 5,000 newest of the 11,627 recorded creatives.

- 11,627 creatives recorded
- 80 days median recorded running time
- 955 new in the last 30 days
- 2,702 new in the last 90 days

## Calm ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 895 days recorded · first recorded Apr 12, 2024 · opens with: Bold Statement · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1273079080689131)
- Meta · Video · 517 days recorded · first recorded Jun 12, 2024 · opens with: Bold Statement · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1102715712016832)
- Meta · Video · 510 days recorded · first recorded Sep 11, 2024 · opens with: Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1210159816861721)
- Meta · Video · 505 days recorded · first recorded Oct 3, 2024 · opens with: Pattern Interrupt · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1786382932282402)
- Meta · Video · 492 days recorded · first recorded Apr 24, 2024 · opens with: Pattern Interrupt (audio) + Intriguing Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2983634711790125)
- Meta · Video · 473 days recorded · first recorded Sep 11, 2024 · opens with: Bold Statement · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1029039839011956)
- Meta · Video · 459 days recorded · first recorded Dec 5, 2024 · opens with: Pattern Interrupt · Stock Footage, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1611616740164236)
- Meta · Video · 458 days recorded · first recorded Dec 5, 2024 · opens with: Pattern Interrupt / Bold Statement / Sensory Engagement · Stock Footage, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=906928925052416)
- Meta · Video · 451 days recorded · first recorded Oct 3, 2024 · opens with: Bold Statement · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1189574552116604)
- Meta · Video · 441 days recorded · first recorded Dec 5, 2024 · opens with: Bold Statement · AI-Generated, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=606824278347098)
- Meta · Video · 436 days recorded · first recorded Nov 6, 2024 · opens with: Bold Statement · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=538947755431967)
- Meta · Video · 407 days recorded · first recorded Jan 15, 2025 · opens with: Pattern Interrupt · Stock Footage, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1518105806553035)
- Meta · Image · 382 days recorded · first recorded Nov 1, 2023 · Studio Shot, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1274490027244835)
- Meta · Image · 222 days recorded · first recorded Feb 7, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=982616488158100)
- Meta · Image · 212 days recorded · first recorded Feb 18, 2025 · Illustration, Quote Card · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1283879957134886)
- Meta · Image · 211 days recorded · first recorded Dec 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1126907739792549)
- Meta · Image · 208 days recorded · first recorded Jan 29, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1821607285410946)
- Meta · Image · 208 days recorded · first recorded Feb 6, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1327925216184225)
- Meta · Image · 201 days recorded · first recorded Feb 26, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1589172906098072)
- Meta · Image · 201 days recorded · first recorded Feb 2, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1684270672698267)
- Meta · Image · 201 days recorded · first recorded Mar 30, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1404727505134160)
- Meta · Image · 198 days recorded · first recorded Feb 16, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1747685002815455)
- Meta · Image · 196 days recorded · first recorded Apr 4, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1442993924360228)
- Meta · Image · 193 days recorded · first recorded Feb 6, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1606274554271264)

## Key facts about Calm's ads

- As of Nov 7, 2026, Adspy's library holds 11,627 ad creatives for Calm, recorded on Meta since Jul 7, 2026.
- Calm's creatives are 58% videos and 42% images. The median recorded running time is 72 days for its videos and 88 days for its images.
- Calm's most common video openings are "Bold Statement" (28%), "Pain Point Agitation" (27%) and "Bold Statement / Pain Point Agitation" (11%), as a share of its analysed videos.
- 1,982 Calm creatives (40%) were recorded running for 90 days or more, and 696 for under 7 days.
- Calm added 955 new creatives in the last 30 days and 2,702 in the last 90, against an average of 1,000 a month over the last 5 months.
- The longest-recorded Calm ad shown here is a video on Meta, first recorded Apr 12, 2024 and recorded running for 895 days; it opens with "Bold Statement".
- Across the 112 Health & Wellness brands in Adspy's library, the median brand has a recorded running time of 25 days, 40% videos and 46 new creatives in 30 days. Calm has 80 days, 58% videos and 955.
- In Meditation & Mindfulness, the brand whose ads are closest to Calm's is Balance: Meditation & Sleep, among 3 brands of that sector in Adspy's library.

## How Calm advertises, in figures

Computed on 5,000 recorded creatives, 4,850 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,907 | 58% | 72 |
| Image | 2,093 | 42% | 88 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 696 |
| 7 to 29 days | 640 |
| 30 to 89 days | 1,682 |
| 90 days or more | 1,982 |

Median: 80 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Bold Statement | 813 | 28% | 71 |
| Pain Point Agitation | 781 | 27% | 72 |
| Bold Statement / Pain Point Agitation | 303 | 11% | 68 |
| Pattern Interrupt | 183 | 6% | 75 |
| Visual Surprise | 132 | 5% | 71 |
| Bold Statement / Pattern Interrupt | 71 | 3% | 74 |
| Bold Statement / Relatable Pain Point | 54 | 2% | 83 |
| Bold Statement / Question | 50 | 2% | 72 |

## When Calm launches new creatives

New creatives per month, from Jul 2026 to Nov 2026. The busiest month was Jul 2026, with 1,576 new creatives. 2,702 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Jul 2026 | 1,576 |
| Aug 2026 | 1,564 |
| Sep 2026 | 661 |
| Oct 2026 | 832 |
| Nov 2026 | 367 |

## Calm next to its closest brands in Meditation & Mindfulness

The brand closest to Calm among the 3 Meditation & Mindfulness brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Calm | 11,627 | 58% | 80 | 955 | 2,702 | Bold Statement |
| Balance: Meditation & Sleep | 248 | 23% | 43 | 7 | 7 | Bold Statement |

- Compared with Balance: Meditation & Sleep, Calm has 11,627 creatives recorded against 248, 58% videos against 23%, 955 new in the last 30 days against 7, and a median recorded running time of 80 days against 43 days.

## The full reading of Calm's ads

A Brand Full Analysis also reads what Calm says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 18 angles read across 4,850 analysed creatives
- Offers: 6 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 250 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Calm with Adspy"
- "Show me Calm's longest-running video ads and what they open with"
- "Compare Calm's ads with its closest competitor"

## Questions about Calm's ads

### How many ads has Calm run?

Adspy has recorded 11,627 ad creatives for Calm on Meta since Jul 7, 2026. A creative is one image or video, and several ads can use the same one.

### How recent are Calm's ads?

The newest Calm creative in Adspy's library was first recorded on Nov 7, 2026. 955 creatives were first recorded in the last 30 days and 2,702 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Calm use?

Of the creatives recorded for Calm, 58% videos and 42% images.

### How do Calm's video ads open?

Calm's most common video openings are "Bold Statement" (28%), "Pain Point Agitation" (27%) and "Bold Statement / Pain Point Agitation" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Calm's ads run?

The median recorded running time of a Calm creative is 80 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Calm's longest-running ad?

The longest-recorded Calm ad shown here is a video on Meta, first recorded Apr 12, 2024 and recorded running for 895 days; it opens with "Bold Statement".

### How often does Calm launch new ads?

Calm added 955 new creatives in the last 30 days and 2,702 in the last 90, against an average of 1,000 a month over the last 5 months.

### Which brands advertise like Calm?

In Meditation & Mindfulness, the brand whose ads are closest to Calm's is Balance: Meditation & Sleep, among 3 brands of that sector in Adspy's library. Compared with Balance: Meditation & Sleep, Calm has 11,627 creatives recorded against 248, 58% videos against 23%, 955 new in the last 30 days against 7, and a median recorded running time of 80 days against 43 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Calm.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Calm. Corrections or removal: info@adspy.sh, subject "Content notice: /library/calm". Requests are handled within 72 hours; a removed page is not rebuilt.

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