# Butternut Box ads

Adspy · Ad library · https://www.adspy.sh/library/butternut-box · Pets & Animals · Meta · Updated Nov 10, 2026

Adspy has recorded 3,186 ad creatives for Butternut Box on Meta since Oct 24, 2023: 78% videos and 22% images. A creative has a median recorded running time of 18 days. 974 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 3,186 creatives recorded
- 18 days median recorded running time
- 266 new in the last 30 days
- 974 new in the last 90 days

## Butternut Box ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 514 days recorded · first recorded Oct 24, 2023 · opens with: Bold Statement / Question · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4462065080686187)
- Meta · Video · 482 days recorded · first recorded Dec 1, 2023 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=320457350940136)
- Meta · Video · 442 days recorded · first recorded Jan 24, 2024 · opens with: UGC-style Opening · Lo-Fi, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=907335761178364)
- Meta · Video · 419 days recorded · first recorded Jan 24, 2024 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=924201832420777)
- Meta · Video · 335 days recorded · first recorded Mar 7, 2024 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=714610027496412)
- Meta · Video · 331 days recorded · first recorded May 15, 2024 · opens with: Pain Point Agitation · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1112801106493140)
- Meta · Video · 331 days recorded · first recorded May 15, 2024 · opens with: Question / Relatable Pain Point · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2331086570564640)
- Meta · Video · 314 days recorded · first recorded May 31, 2024 · opens with: Question · Lo-Fi, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1146451939892072)
- Meta · Video · 292 days recorded · first recorded Jun 4, 2025 · opens with: Pattern Interrupt · Illustration, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=774265515416688)
- Meta · Video · 277 days recorded · first recorded Jul 16, 2025 · opens with: UGC-style Opening · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=929039516310295)
- Meta · Video · 259 days recorded · first recorded May 22, 2024 · opens with: Visual Surprise / Pattern Interrupt · Lo-Fi, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=994537892291395)
- Meta · Video · 238 days recorded · first recorded Jul 16, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1560961389022353)
- Meta · Image · 210 days recorded · first recorded Sep 11, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2118574598990273)
- Meta · Image · 173 days recorded · first recorded May 22, 2026 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1039991315122630)
- Meta · Image · 161 days recorded · first recorded Sep 25, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1609074614001843)
- Meta · Image · 156 days recorded · first recorded Sep 10, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=974062145038995)
- Meta · Image · 155 days recorded · first recorded Jun 9, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1620949925664734)
- Meta · Image · 152 days recorded · first recorded Jun 12, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=819674347688872)
- Meta · Image · 152 days recorded · first recorded Jun 12, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=860403193296992)
- Meta · Image · 152 days recorded · first recorded Jun 12, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=842731915143091)
- Meta · Image · 150 days recorded · first recorded May 29, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1684848682622177)
- Meta · Image · 124 days recorded · first recorded Jul 10, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1583638399982215)
- Meta · Image · 123 days recorded · first recorded Jul 11, 2026 · Studio Shot, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1386502360115802)
- Meta · Image · 119 days recorded · first recorded Sep 11, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1483917836455662)

## Key facts about Butternut Box's ads

- As of Nov 9, 2026, Adspy's library holds 3,186 ad creatives for Butternut Box, recorded on Meta since Oct 24, 2023.
- Butternut Box's creatives are 78% videos and 22% images. The median recorded running time is 18 days for its videos and 18 days for its images.
- Butternut Box's most common video openings are "Pattern Interrupt" (19%), "Pain Point Agitation" (17%) and "UGC-style Opening" (9%), as a share of its analysed videos.
- 194 Butternut Box creatives (6%) were recorded running for 90 days or more, and 505 for under 7 days.
- Butternut Box added 266 new creatives in the last 30 days and 974 in the last 90, against an average of 196 a month over the last 12 months.
- The longest-recorded Butternut Box ad shown here is a video on Meta, first recorded Oct 24, 2023 and recorded running for 514 days; it opens with "Bold Statement / Question".
- Across the 23 Pets & Animals brands in Adspy's library, the median brand has a recorded running time of 30 days, 49% videos and 96 new creatives in 30 days. Butternut Box has 18 days, 78% videos and 266.
- In Pet Food, the brands whose ads are closest to Butternut Box's are Elmut, KatKin and Smalls, among 11 brands of that sector in Adspy's library.

## How Butternut Box advertises, in figures

Computed on 3,186 recorded creatives, 3,100 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,476 | 78% | 18 |
| Image | 710 | 22% | 18 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 505 |
| 7 to 29 days | 1,412 |
| 30 to 89 days | 1,075 |
| 90 days or more | 194 |

Median: 18 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Pattern Interrupt | 470 | 19% | 19 |
| Pain Point Agitation | 410 | 17% | 19 |
| UGC-style Opening | 219 | 9% | 14 |
| Bold Statement | 159 | 7% | 16 |
| Visual Surprise | 101 | 4% | 9 |
| Pattern Interrupt / Bold Statement | 73 | 3% | 16 |
| Bold Statement / Pattern Interrupt | 64 | 3% | 35 |
| Question | 56 | 2% | 15 |

## When Butternut Box launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 392 new creatives. 974 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 4 |
| Jan 2025 | 9 |
| Feb 2025 | 17 |
| Mar 2025 | 16 |
| Apr 2025 | 19 |
| May 2025 | 57 |
| Jun 2025 | 97 |
| Jul 2025 | 128 |
| Aug 2025 | 62 |
| Sep 2025 | 116 |
| Oct 2025 | 125 |
| Nov 2025 | 158 |
| Dec 2025 | 82 |
| Jan 2026 | 120 |
| Feb 2026 | 54 |
| Mar 2026 | 65 |
| Apr 2026 | 203 |
| May 2026 | 238 |
| Jun 2026 | 280 |
| Jul 2026 | 204 |
| Aug 2026 | 392 |
| Sep 2026 | 300 |
| Oct 2026 | 337 |
| Nov 2026 | 82 |

## Butternut Box next to its closest brands in Pet Food

The 3 brands closest to Butternut Box among the 11 Pet Food brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Butternut Box | 3,186 | 78% | 18 | 266 | 974 | Pattern Interrupt |
| Elmut | 873 | 68% | 14 | 84 | 246 | Pattern Interrupt |
| [KatKin](https://www.adspy.sh/library/katkin) | 5,021 | 64% | 11 | 333 | 1,195 | Pain Point Agitation |
| Smalls | 2,314 | 67% | 41 | 114 | 306 | Bold Statement |

- Compared with Elmut, Butternut Box has 3,186 creatives recorded against 873, 78% videos against 68%, 266 new in the last 30 days against 84, and a median recorded running time of 18 days against 14 days.
- Compared with KatKin, Butternut Box has 3,186 creatives recorded against 5,021, 78% videos against 64%, 266 new in the last 30 days against 333, and a median recorded running time of 18 days against 11 days.
- Compared with Smalls, Butternut Box has 3,186 creatives recorded against 2,314, 78% videos against 67%, 266 new in the last 30 days against 114, and a median recorded running time of 18 days against 41 days.

## Ads similar to Butternut Box's

5 ads from KatKin, Spot and Tango, Elmut and Pooch & Mutt that share their production and their message with one of the Butternut Box ads shown on this page. Same rule: first recorded 20 days ago or more.

- [KatKin](https://www.adspy.sh/library/katkin) · Meta · Video · 214 days recorded · shares: Voiceover B-Roll, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=882623574454062)
- [KatKin](https://www.adspy.sh/library/katkin) · Meta · Video · 235 days recorded · shares: Lo-Fi, Voiceover B-Roll, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26769769995977150)
- Spot and Tango · Meta · Video · 366 days recorded · shares: Voiceover B-Roll, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1492258562752786)
- Elmut · Meta · Video · 140 days recorded · shares: Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1633039717856461)
- Pooch & Mutt · Meta · Video · 355 days recorded · shares: Lo-Fi · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1252172099648651)

## The full reading of Butternut Box's ads

A Brand Full Analysis also reads what Butternut Box says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 30 angles read across 3,100 analysed creatives
- Offers: 10 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 240 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Butternut Box with Adspy"
- "Show me Butternut Box's longest-running video ads and what they open with"
- "Compare Butternut Box's ads with its closest competitor"

## Questions about Butternut Box's ads

### How many ads has Butternut Box run?

Adspy has recorded 3,186 ad creatives for Butternut Box on Meta since Oct 24, 2023. A creative is one image or video, and several ads can use the same one.

### How recent are Butternut Box's ads?

The newest Butternut Box creative in Adspy's library was first recorded on Nov 9, 2026. 266 creatives were first recorded in the last 30 days and 974 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Butternut Box use?

Of the creatives recorded for Butternut Box, 78% videos and 22% images.

### How do Butternut Box's video ads open?

Butternut Box's most common video openings are "Pattern Interrupt" (19%), "Pain Point Agitation" (17%) and "UGC-style Opening" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Butternut Box's ads run?

The median recorded running time of a Butternut Box creative is 18 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Butternut Box's longest-running ad?

The longest-recorded Butternut Box ad shown here is a video on Meta, first recorded Oct 24, 2023 and recorded running for 514 days; it opens with "Bold Statement / Question".

### How often does Butternut Box launch new ads?

Butternut Box added 266 new creatives in the last 30 days and 974 in the last 90, against an average of 196 a month over the last 12 months.

### Which brands advertise like Butternut Box?

In Pet Food, the brands whose ads are closest to Butternut Box's are Elmut, KatKin and Smalls, among 11 brands of that sector in Adspy's library. Compared with Elmut, Butternut Box has 3,186 creatives recorded against 873, 78% videos against 68%, 266 new in the last 30 days against 84, and a median recorded running time of 18 days against 14 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Butternut Box.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Butternut Box. Corrections or removal: info@adspy.sh, subject "Content notice: /library/butternut-box". Requests are handled within 72 hours; a removed page is not rebuilt.

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