# Boots UK ads Adspy · Ad library · https://www.adspy.sh/library/boots-uk · Beauty & Personal Care · Meta · Updated Nov 10, 2026 Adspy has recorded 5,712 ad creatives for Boots UK on Meta since Aug 11, 2025: 74% images and 26% videos. A creative has a median recorded running time of 29 days. 1,561 were first recorded in the last 90 days, the newest on Nov 10, 2026. Figures on this page are computed on the 5,000 newest of the 5,712 recorded creatives. - 5,712 creatives recorded - 29 days median recorded running time - 590 new in the last 30 days - 1,561 new in the last 90 days ## Boots UK ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 384 days recorded · first recorded Aug 29, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1580958766424540) - Meta · Video · 354 days recorded · first recorded Sep 3, 2025 · opens with: Visual Surprise · Branded Production, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1183046200709511) - Meta · Image · 302 days recorded · first recorded Sep 2, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1406446344391237) - Meta · Video · 291 days recorded · first recorded Sep 3, 2025 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1223623836627604) - Meta · Image · 270 days recorded · first recorded Sep 3, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1567565194499140) - Meta · Image · 229 days recorded · first recorded Oct 9, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1447287117469483) - Meta · Video · 222 days recorded · first recorded Jan 15, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=772853451782670) - Meta · Image · 222 days recorded · first recorded Jan 15, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1407309674226729) - Meta · Image · 213 days recorded · first recorded Oct 13, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1864442567851930) - Meta · Image · 204 days recorded · first recorded Oct 9, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1072504468878065) - Meta · Image · 203 days recorded · first recorded Apr 1, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4345604185768513) - Meta · Image · 203 days recorded · first recorded Jan 15, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=777572601277148) - Meta · Image · 197 days recorded · first recorded Jul 29, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1130917142307717) - Meta · Image · 196 days recorded · first recorded Jan 15, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=883234111306718) - Meta · Image · 194 days recorded · first recorded May 1, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1008564185020829) - Meta · Video · 194 days recorded · first recorded Jun 1, 2025 · opens with: Influencer Endorsement & Intrigue · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4309984669147583) - Meta · Video · 189 days recorded · first recorded May 1, 2026 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1667184214612287) - Meta · Video · 189 days recorded · first recorded May 6, 2026 · opens with: Pattern Interrupt · UGC, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2405928879894714) - Meta · Video · 188 days recorded · first recorded May 1, 2026 · opens with: Visual Surprise · Branded Production, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1502962894552096) - Meta · Video · 188 days recorded · first recorded May 6, 2026 · opens with: Pain Point Agitation / Relatability · UGC, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1314684983982293) - Meta · Video · 185 days recorded · first recorded May 6, 2026 · opens with: Bold Statement · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1030748252732425) - Meta · Video · 180 days recorded · first recorded Dec 27, 2025 · opens with: Pain Point Agitation · Lo-Fi, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2298192724044156) - Meta · Video · 173 days recorded · first recorded May 22, 2026 · opens with: Visual Surprise · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1521032152796398) - Meta · Video · 173 days recorded · first recorded May 22, 2026 · opens with: Visual Surprise · Product Photography, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2050895515830642) ## Key facts about Boots UK's ads - As of Nov 10, 2026, Adspy's library holds 5,712 ad creatives for Boots UK, recorded on Meta since Aug 11, 2025. - Boots UK's creatives are 74% images and 26% videos. The median recorded running time is 26 days for its images and 36 days for its videos. - Boots UK's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (16%) and "Bold Statement" (10%), as a share of its analysed videos. - 1,212 Boots UK creatives (24%) were recorded running for 90 days or more, and 470 for under 7 days. - Boots UK added 590 new creatives in the last 30 days and 1,561 in the last 90, against an average of 326 a month over the last 12 months. - The longest-recorded Boots UK ad shown here is an image on Meta, first recorded Aug 29, 2025 and recorded running for 384 days. - Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Boots UK has 29 days, 26% videos and 590. - In Skincare, the brands whose ads are closest to Boots UK's are Liz Earle Beauty Co., Superdrug and BYOMA, among 109 brands of that sector in Adspy's library. ## How Boots UK advertises, in figures Computed on 5,000 recorded creatives, 4,864 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 3,700 | 74% | 26 | | Video | 1,300 | 26% | 36 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 470 | | 7 to 29 days | 2,055 | | 30 to 89 days | 1,263 | | 90 days or more | 1,212 | Median: 29 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 556 | 45% | 31 | | Pattern Interrupt | 195 | 16% | 41 | | Bold Statement | 124 | 10% | 29 | | Pain Point Agitation | 67 | 5% | 111 | | UGC-style Opening | 65 | 5% | 49 | | Question | 19 | 2% | 24 | | Visual Surprise / Pattern Interrupt | 12 | 1% | 62 | | Visual Intrigue | 9 | under 1% | 12 | ## When Boots UK launches new creatives New creatives per month, from Aug 2025 to Nov 2026. The busiest month was Oct 2026, with 574 new creatives. 1,561 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Aug 2025 | 117 | | Sep 2025 | 215 | | Oct 2025 | 267 | | Nov 2025 | 488 | | Dec 2025 | 278 | | Jan 2026 | 116 | | Feb 2026 | 63 | | Mar 2026 | 195 | | Apr 2026 | 238 | | May 2026 | 412 | | Jun 2026 | 296 | | Jul 2026 | 559 | | Aug 2026 | 431 | | Sep 2026 | 550 | | Oct 2026 | 574 | | Nov 2026 | 201 | ## Boots UK next to its closest brands in Skincare The 3 brands closest to Boots UK among the 109 Skincare brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | Boots UK | 5,712 | 26% | 29 | 590 | 1,561 | Visual Surprise | | Liz Earle Beauty Co. | 525 | 67% | 26 | 58 | 155 | Bold Statement | | Superdrug | 1,279 | 37% | 21 | 157 | 284 | Pattern Interrupt | | BYOMA | 359 | 48% | 16 | 0 | 14 | Visual Surprise | - Compared with Liz Earle Beauty Co., Boots UK has 5,712 creatives recorded against 525, 26% videos against 67%, 590 new in the last 30 days against 58, and a median recorded running time of 29 days against 26 days. - Compared with Superdrug, Boots UK has 5,712 creatives recorded against 1,279, 26% videos against 37%, 590 new in the last 30 days against 157, and a median recorded running time of 29 days against 21 days. - Compared with BYOMA, Boots UK has 5,712 creatives recorded against 359, 26% videos against 48%, 590 new in the last 30 days against 0, and a median recorded running time of 29 days against 16 days. ## Ads similar to Boots UK's 5 ads from Clarins, BYOMA and Drunk Elephant Skin Care that share their production and their message with one of the Boots UK ads shown on this page. Same rule: first recorded 20 days ago or more. - Clarins · Meta · Video · 172 days recorded · shares: Product Photography, Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1280745597558861) - Clarins · Meta · Video · 175 days recorded · shares: Product Photography, Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1317402563920910) - BYOMA · Meta · Video · 180 days recorded · shares: Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1319811743088197) - BYOMA · Meta · Video · 123 days recorded · shares: Product Closeup, Hands Only · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1593622462188163) - Drunk Elephant Skin Care · Meta · Image · 286 days recorded · shares: Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1458443731400885) ## The full reading of Boots UK's ads A Brand Full Analysis also reads what Boots UK says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 30 angles read across 4,864 analysed creatives - Offers: 14 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 280 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of Boots UK with Adspy" - "Show me Boots UK's longest-running video ads and what they open with" - "Compare Boots UK's ads with its closest competitor" ## Questions about Boots UK's ads ### How many ads has Boots UK run? Adspy has recorded 5,712 ad creatives for Boots UK on Meta since Aug 11, 2025. A creative is one image or video, and several ads can use the same one. ### How recent are Boots UK's ads? The newest Boots UK creative in Adspy's library was first recorded on Nov 10, 2026. 590 creatives were first recorded in the last 30 days and 1,561 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does Boots UK use? Of the creatives recorded for Boots UK, 74% images and 26% videos. ### How do Boots UK's video ads open? Boots UK's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (16%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do Boots UK's ads run? The median recorded running time of a Boots UK creative is 29 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is Boots UK's longest-running ad? The longest-recorded Boots UK ad shown here is an image on Meta, first recorded Aug 29, 2025 and recorded running for 384 days. ### How often does Boots UK launch new ads? Boots UK added 590 new creatives in the last 30 days and 1,561 in the last 90, against an average of 326 a month over the last 12 months. ### Which brands advertise like Boots UK? In Skincare, the brands whose ads are closest to Boots UK's are Liz Earle Beauty Co., Superdrug and BYOMA, among 109 brands of that sector in Adspy's library. Compared with Liz Earle Beauty Co., Boots UK has 5,712 creatives recorded against 525, 26% videos against 67%, 590 new in the last 30 days against 58, and a median recorded running time of 29 days against 26 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Boots UK. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Boots UK. Corrections or removal: info@adspy.sh, subject "Content notice: /library/boots-uk". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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