# BMW ads

Adspy · Ad library · https://www.adspy.sh/library/bmw · Automotive · Meta · Published Nov 10, 2026 · Updated Nov 11, 2026 · Data as of Nov 11, 2026

Adspy has recorded 1,844 ad creatives for BMW on Meta since Mar 22, 2024: 75% images and 25% videos. A creative has a median recorded running time of 15 days. 248 were first recorded in the last 90 days, the newest on Nov 4, 2026.

- 1,844 creatives recorded
- 15 days median recorded running time
- 86 new in the 30 days to Nov 11, 2026
- 248 new in the 90 days to Nov 11, 2026

## BMW ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 223 days recorded · first recorded Aug 4, 2025 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1201798208504347)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1316524666491057)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1316524666491057)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Studio Shot, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1316524666491057)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · 3D Render, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1316524666491057)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Image · 174 days recorded · first recorded May 20, 2026 · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1632876327936840)
- Meta · Video · 172 days recorded · first recorded May 22, 2026 · opens with: Visual Surprise / Character Reveal · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1017428530711906)
- Meta · Image · 160 days recorded · first recorded Jun 3, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1373284511296444)
- Meta · Image · 160 days recorded · first recorded Jun 3, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1086967447004416)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1573163054427486)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1407905067936825)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Bold Statement / Visual Intrigue · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2551635568624858)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Visual Surprise · Screen Recording, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2021752188413309)
- Meta · Video · 160 days recorded · first recorded Jun 3, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1736521884332402)
- Meta · Video · 146 days recorded · first recorded Jun 17, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1052728523756614)
- Meta · Video · 146 days recorded · first recorded Jun 17, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1523528549226066)
- Meta · Video · 146 days recorded · first recorded Jun 17, 2026 · opens with: Visual Surprise · Studio Shot, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2032795037444014)
- Meta · Video · 146 days recorded · first recorded Jun 17, 2026 · opens with: Visual Surprise · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1929312577725043)
- Meta · Video · 144 days recorded · first recorded Jun 19, 2026 · opens with: Pattern Interrupt · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1532471015024150)

## Key facts about BMW's ads

- As of Nov 4, 2026, Adspy's library holds 1,844 ad creatives for BMW, recorded on Meta since Mar 22, 2024.
- BMW's creatives are 75% images and 25% videos. The median recorded running time is 15 days for its images and 14 days for its videos.
- BMW's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (11%) and "Question" (2%), as a share of its analysed videos.
- 179 BMW creatives (10%) were recorded running for 90 days or more, and 110 for under 7 days.
- BMW added 86 new creatives in the last 30 days and 248 in the last 90, against an average of 80 a month over the last 12 months.
- The longest-recorded BMW ad shown here is a video on Meta, first recorded Aug 4, 2025 and recorded running for 223 days; it opens with "Visual Surprise".
- Across the 46 Automotive brands in Adspy's library, the median brand has a recorded running time of 33 days, 25% videos and 40 new creatives in 30 days. BMW has 15 days, 25% videos and 86.
- In Car Manufacturers, the brands whose ads are closest to BMW's are Cadillac, ALFA ROMEO and Porsche, among 19 brands of that sector in Adspy's library.

## How BMW advertises, in figures

Computed on 1,844 recorded creatives, 1,842 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 1,388 | 75% | 15 |
| Video | 456 | 25% | 14 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 110 |
| 7 to 29 days | 1,270 |
| 30 to 89 days | 249 |
| 90 days or more | 179 |

Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 331 | 73% | 15 |
| Pattern Interrupt | 49 | 11% | 13 |
| Question | 10 | 2% | 12 |
| Visual Surprise / Pattern Interrupt | 5 | 1% | 13 |
| Bold Statement | 4 | under 1% | 12 |
| Pattern Interrupt / Bold Statement | 4 | under 1% | 27 |
| Pattern Interrupt / Visual Surprise | 4 | under 1% | 25 |
| Bold Statement / Visual Intrigue | 2 | under 1% | 88 |

## When BMW launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Dec 2025, with 166 new creatives. 248 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 48 |
| Jan 2025 | 27 |
| Feb 2025 | 0 |
| Mar 2025 | 0 |
| Apr 2025 | 24 |
| May 2025 | 84 |
| Jun 2025 | 85 |
| Jul 2025 | 77 |
| Aug 2025 | 90 |
| Sep 2025 | 99 |
| Oct 2025 | 67 |
| Nov 2025 | 70 |
| Dec 2025 | 166 |
| Jan 2026 | 42 |
| Feb 2026 | 83 |
| Mar 2026 | 82 |
| Apr 2026 | 77 |
| May 2026 | 86 |
| Jun 2026 | 68 |
| Jul 2026 | 69 |
| Aug 2026 | 67 |
| Sep 2026 | 91 |
| Oct 2026 | 82 |
| Nov 2026 | 47 |

## BMW next to its closest brands in Car Manufacturers

The 3 brands closest to BMW among the 19 Car Manufacturers brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| BMW | 1,844 | 25% | 15 | 86 | 248 | Visual Surprise |
| [Cadillac](https://www.adspy.sh/library/cadillac) | 1,226 | 20% | 43 | 131 | 342 | Visual Surprise |
| [ALFA ROMEO](https://www.adspy.sh/library/alfa-romeo) | 676 | 11% | 43 | 40 | 146 | Visual Surprise |
| [Porsche](https://www.adspy.sh/library/porsche) | 2,682 | 23% | 63 | 252 | 586 | Visual Surprise |

- Compared with Cadillac, BMW has 1,844 creatives recorded against 1,226, 25% videos against 20%, 86 new in the last 30 days against 131, and a median recorded running time of 15 days against 43 days.
- Compared with ALFA ROMEO, BMW has 1,844 creatives recorded against 676, 25% videos against 11%, 86 new in the last 30 days against 40, and a median recorded running time of 15 days against 43 days.
- Compared with Porsche, BMW has 1,844 creatives recorded against 2,682, 25% videos against 23%, 86 new in the last 30 days against 252, and a median recorded running time of 15 days against 63 days.

## Ads similar to BMW's

5 ads from ALFA ROMEO, Mercedes-Benz, Audi France and Cadillac that share their production and their message with one of the BMW ads shown on this page. Same rule: first recorded 20 days ago or more.

- [ALFA ROMEO](https://www.adspy.sh/library/alfa-romeo) · Meta · Video · 219 days recorded · shares: Voiceover B-Roll, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1151472943555205)
- [Mercedes-Benz](https://www.adspy.sh/library/mercedes-benz) · Meta · Image · 173 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1539000804699141)
- [ALFA ROMEO](https://www.adspy.sh/library/alfa-romeo) · Meta · Video · 194 days recorded · shares: Voiceover B-Roll, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1743434676286988)
- [Audi France](https://www.adspy.sh/library/audi-france) · Meta · Image · 212 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1525045136310601)
- [Cadillac](https://www.adspy.sh/library/cadillac) · Meta · Image · 309 days recorded · shares: Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2071193776893438)

## The full reading of BMW's ads

A Brand Full Analysis also reads what BMW says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 20 angles read across 1,842 analysed creatives
- Offers: 2 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 180 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of BMW with Adspy"
- "Show me BMW's longest-running video ads and what they open with"
- "Compare BMW's ads with its closest competitor"

## Questions about BMW's ads

### How many ads has BMW run?

Adspy has recorded 1,844 ad creatives for BMW on Meta since Mar 22, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are BMW's ads?

The newest BMW creative in Adspy's library was first recorded on Nov 4, 2026. 86 creatives were first recorded in the last 30 days and 248 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does BMW use?

Of the creatives recorded for BMW, 75% images and 25% videos.

### How do BMW's video ads open?

BMW's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (11%) and "Question" (2%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do BMW's ads run?

The median recorded running time of a BMW creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is BMW's longest-running ad?

The longest-recorded BMW ad shown here is a video on Meta, first recorded Aug 4, 2025 and recorded running for 223 days; it opens with "Visual Surprise".

### How often does BMW launch new ads?

BMW added 86 new creatives in the last 30 days and 248 in the last 90, against an average of 80 a month over the last 12 months.

### Which brands advertise like BMW?

In Car Manufacturers, the brands whose ads are closest to BMW's are Cadillac, ALFA ROMEO and Porsche, among 19 brands of that sector in Adspy's library. Compared with Cadillac, BMW has 1,844 creatives recorded against 1,226, 25% videos against 20%, 86 new in the last 30 days against 131, and a median recorded running time of 15 days against 43 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with BMW.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with BMW. Corrections or removal: info@adspy.sh, subject "Content notice: /library/bmw". Requests are handled within 72 hours; a removed page is not rebuilt.

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