# Asphalte ads

Adspy · Ad library · https://www.adspy.sh/library/asphalte · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 4,027 ad creatives for Asphalte on Meta since Oct 4, 2023: 81% images and 19% videos. A creative has a median recorded running time of 14 days. 1,157 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 4,027 creatives recorded
- 14 days median recorded running time
- 395 new in the last 30 days
- 1,157 new in the last 90 days

## Asphalte ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 812 days recorded · first recorded Oct 4, 2023 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=135123906328544)
- Meta · Image · 654 days recorded · first recorded Jun 25, 2024 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1310029242186365)
- Meta · Image · 577 days recorded · first recorded Feb 19, 2024 · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=692178339752244)
- Meta · Video · 433 days recorded · first recorded Sep 15, 2024 · opens with: Visual Surprise / Pattern Interrupt · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=754067397030848)
- Meta · Video · 356 days recorded · first recorded Jul 9, 2025 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511215180093184)
- Meta · Image · 346 days recorded · first recorded Apr 29, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=25024579293840887)
- Meta · Image · 338 days recorded · first recorded Nov 19, 2024 · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1244858800910748)
- Meta · Image · 325 days recorded · first recorded May 7, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1233991554291361)
- Meta · Image · 307 days recorded · first recorded Nov 14, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1415202126281886)
- Meta · Image · 288 days recorded · first recorded Apr 22, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=392060040459226)
- Meta · Video · 273 days recorded · first recorded May 2, 2025 · opens with: Pattern Interrupt + Bold Statement · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1107872195557047)
- Meta · Image · 272 days recorded · first recorded Mar 26, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1283341796870978)
- Meta · Image · 266 days recorded · first recorded Jan 29, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1267289758628077)
- Meta · Image · 266 days recorded · first recorded Apr 3, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=559831127124000)
- Meta · Image · 265 days recorded · first recorded Apr 3, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=585576594523516)
- Meta · Video · 244 days recorded · first recorded Oct 17, 2024 · opens with: Bold Statement / Visual Intrigue · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1624562705446417)
- Meta · Video · 196 days recorded · first recorded Oct 17, 2025 · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1672037887366135)
- Meta · Video · 183 days recorded · first recorded Apr 29, 2025 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1170125388394247)
- Meta · Video · 182 days recorded · first recorded May 12, 2026 · opens with: Product Showcase / Visual Variety · Product Photography, Flat Lay · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2121900305432209)
- Meta · Video · 179 days recorded · first recorded Mar 11, 2025 · opens with: Visual Surprise / Product Reveal · Branded Production, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=836535188784194)
- Meta · Video · 172 days recorded · first recorded May 22, 2026 · opens with: Bold Statement / Question · Mixed Media, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1066562126285115)
- Meta · Video · 169 days recorded · first recorded Apr 15, 2025 · opens with: Visual Surprise · Lo-Fi, Unboxing · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2620438578307030)
- Meta · Video · 164 days recorded · first recorded May 24, 2026 · opens with: Bold Statement / Question · Mixed Media, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1361097656121954)
- Meta · Video · 162 days recorded · first recorded Jun 1, 2026 · opens with: Pattern Interrupt · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28154436784239253)

## Key facts about Asphalte's ads

- As of Nov 9, 2026, Adspy's library holds 4,027 ad creatives for Asphalte, recorded on Meta since Oct 4, 2023.
- Asphalte's creatives are 81% images and 19% videos. The median recorded running time is 14 days for its images and 19 days for its videos.
- Asphalte's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (12%) and "Bold Statement" (12%), as a share of its analysed videos.
- 301 Asphalte creatives (7%) were recorded running for 90 days or more, and 1,003 for under 7 days.
- Asphalte added 395 new creatives in the last 30 days and 1,157 in the last 90, against an average of 225 a month over the last 12 months.
- The longest-recorded Asphalte ad shown here is an image on Meta, first recorded Oct 4, 2023 and recorded running for 812 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Asphalte has 14 days, 19% videos and 395.
- In Sustainable Fashion, the brands whose ads are closest to Asphalte's are Marine Layer, Faherty Brand and COS, among 32 brands of that sector in Adspy's library.

## How Asphalte advertises, in figures

Computed on 4,027 recorded creatives, 3,969 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 3,270 | 81% | 14 |
| Video | 757 | 19% | 19 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 1,003 |
| 7 to 29 days | 1,535 |
| 30 to 89 days | 1,186 |
| 90 days or more | 301 |

Median: 14 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 235 | 33% | 15 |
| Pattern Interrupt | 88 | 12% | 26 |
| Bold Statement | 87 | 12% | 26 |
| Visual Intrigue | 52 | 7% | 8 |
| Bold Statement / Question | 20 | 3% | 46 |
| Bold Statement / Pattern Interrupt | 14 | 2% | 32 |
| Question | 13 | 2% | 14 |
| Pain Point Agitation | 10 | 1% | 53 |

## When Asphalte launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 420 new creatives. 1,157 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 5 |
| Jan 2025 | 40 |
| Feb 2025 | 40 |
| Mar 2025 | 66 |
| Apr 2025 | 42 |
| May 2025 | 25 |
| Jun 2025 | 29 |
| Jul 2025 | 35 |
| Aug 2025 | 245 |
| Sep 2025 | 246 |
| Oct 2025 | 368 |
| Nov 2025 | 142 |
| Dec 2025 | 75 |
| Jan 2026 | 128 |
| Feb 2026 | 38 |
| Mar 2026 | 190 |
| Apr 2026 | 288 |
| May 2026 | 200 |
| Jun 2026 | 249 |
| Jul 2026 | 261 |
| Aug 2026 | 344 |
| Sep 2026 | 420 |
| Oct 2026 | 415 |
| Nov 2026 | 95 |

## Asphalte next to its closest brands in Sustainable Fashion

The 3 brands closest to Asphalte among the 32 Sustainable Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| Asphalte | 4,027 | 19% | 14 | 395 | 1,157 | Visual Surprise |
| [Marine Layer](https://www.adspy.sh/library/marine-layer) | 3,161 | 24% | 10 | 190 | 744 | Visual Surprise |
| Faherty Brand | 1,014 | 40% | 22 | 62 | 155 | Visual Surprise |
| [COS](https://www.adspy.sh/library/cos) | 5,341 | 16% | 24 | 487 | 1,124 | Visual Surprise |

- Compared with Marine Layer, Asphalte has 4,027 creatives recorded against 3,161, 19% videos against 24%, 395 new in the last 30 days against 190, and a median recorded running time of 14 days against 10 days.
- Compared with Faherty Brand, Asphalte has 4,027 creatives recorded against 1,014, 19% videos against 40%, 395 new in the last 30 days against 62, and a median recorded running time of 14 days against 22 days.
- Compared with COS, Asphalte has 4,027 creatives recorded against 5,341, 19% videos against 16%, 395 new in the last 30 days against 487, and a median recorded running time of 14 days against 24 days.

## Ads similar to Asphalte's

5 ads from FAGUO, Marine Layer and BonneGueule that share their production and their message with one of the Asphalte ads shown on this page. Same rule: first recorded 20 days ago or more.

- FAGUO · Meta · Image · 180 days recorded · shares: Lifestyle Photography, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=891049366451680)
- [Marine Layer](https://www.adspy.sh/library/marine-layer) · Meta · Image · 218 days recorded · shares: Lifestyle Photography, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1245458285309459)
- [Marine Layer](https://www.adspy.sh/library/marine-layer) · Meta · Image · 152 days recorded · shares: Lifestyle Photography, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1070083368884260)
- BonneGueule · Meta · Image · 189 days recorded · shares: Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=969890492640106)
- BonneGueule · Meta · Video · 65 days recorded · shares: Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1637899364021571)

## The full reading of Asphalte's ads

A Brand Full Analysis also reads what Asphalte says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 29 angles read across 3,969 analysed creatives
- Offers: 11 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 249 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Asphalte with Adspy"
- "Show me Asphalte's longest-running video ads and what they open with"
- "Compare Asphalte's ads with its closest competitor"

## Questions about Asphalte's ads

### How many ads has Asphalte run?

Adspy has recorded 4,027 ad creatives for Asphalte on Meta since Oct 4, 2023. A creative is one image or video, and several ads can use the same one.

### How recent are Asphalte's ads?

The newest Asphalte creative in Adspy's library was first recorded on Nov 9, 2026. 395 creatives were first recorded in the last 30 days and 1,157 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Asphalte use?

Of the creatives recorded for Asphalte, 81% images and 19% videos.

### How do Asphalte's video ads open?

Asphalte's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (12%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Asphalte's ads run?

The median recorded running time of a Asphalte creative is 14 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Asphalte's longest-running ad?

The longest-recorded Asphalte ad shown here is an image on Meta, first recorded Oct 4, 2023 and recorded running for 812 days.

### How often does Asphalte launch new ads?

Asphalte added 395 new creatives in the last 30 days and 1,157 in the last 90, against an average of 225 a month over the last 12 months.

### Which brands advertise like Asphalte?

In Sustainable Fashion, the brands whose ads are closest to Asphalte's are Marine Layer, Faherty Brand and COS, among 32 brands of that sector in Adspy's library. Compared with Marine Layer, Asphalte has 4,027 creatives recorded against 3,161, 19% videos against 24%, 395 new in the last 30 days against 190, and a median recorded running time of 14 days against 10 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Asphalte.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Asphalte. Corrections or removal: info@adspy.sh, subject "Content notice: /library/asphalte". Requests are handled within 72 hours; a removed page is not rebuilt.

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