# ASOS ads

Adspy · Ad library · https://www.adspy.sh/library/asos · Fashion & Apparel · Meta · Updated Nov 10, 2026

Adspy has recorded 3,613 ad creatives for ASOS on Meta since Sep 18, 2024: 63% videos and 37% images. A creative has a median recorded running time of 21 days. 889 were first recorded in the last 90 days, the newest on Nov 6, 2026.

- 3,613 creatives recorded
- 21 days median recorded running time
- 234 new in the last 30 days
- 889 new in the last 90 days

## ASOS ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 704 days recorded · first recorded Sep 18, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=959547953543145)
- Meta · Image · 692 days recorded · first recorded Oct 1, 2024 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1873678067377522)
- Meta · Image · 657 days recorded · first recorded Jan 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1439488054995905)
- Meta · Image · 642 days recorded · first recorded Jan 15, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1428521502765932)
- Meta · Image · 578 days recorded · first recorded Jan 15, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=931329023066076)
- Meta · Image · 521 days recorded · first recorded Jan 15, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2587572628427904)
- Meta · Image · 452 days recorded · first recorded Jan 15, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1095106443318189)
- Meta · Image · 423 days recorded · first recorded Jan 15, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1431025258915119)
- Meta · Image · 413 days recorded · first recorded May 7, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=40294803890117769)
- Meta · Image · 412 days recorded · first recorded Mar 6, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=844907002001864)
- Meta · Image · 367 days recorded · first recorded Sep 18, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1178489067555219)
- Meta · Image · 343 days recorded · first recorded Jun 10, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1385586839682281)
- Meta · Video · 223 days recorded · first recorded Mar 30, 2026 · opens with: Visual Surprise · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=966525772824111)
- Meta · Video · 222 days recorded · first recorded Mar 31, 2026 · opens with: Visual Surprise · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1416503113577830)
- Meta · Video · 219 days recorded · first recorded Mar 31, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1964156917637284)
- Meta · Video · 200 days recorded · first recorded Mar 30, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1556299762784293)
- Meta · Video · 198 days recorded · first recorded Apr 20, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28185051381097587)
- Meta · Video · 195 days recorded · first recorded Apr 20, 2026 · opens with: Visual Surprise · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1057537286599442)
- Meta · Video · 193 days recorded · first recorded Apr 21, 2026 · opens with: Visual Surprise · Branded Production, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1344833361059076)
- Meta · Video · 192 days recorded · first recorded Apr 20, 2026 · opens with: Visual Surprise · Studio Shot, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2514456462321939)
- Meta · Video · 191 days recorded · first recorded May 1, 2026 · opens with: UGC-style Opening · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1511933730727257)
- Meta · Video · 191 days recorded · first recorded Apr 22, 2026 · opens with: Question · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1315909493824335)
- Meta · Video · 191 days recorded · first recorded Apr 29, 2026 · opens with: Pattern Interrupt · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1018433757534999)
- Meta · Video · 191 days recorded · first recorded May 1, 2026 · opens with: Visual Surprise / Pattern Interrupt · UGC, Vlog · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1787931965522634)

## Key facts about ASOS's ads

- As of Nov 6, 2026, Adspy's library holds 3,613 ad creatives for ASOS, recorded on Meta since Sep 18, 2024.
- ASOS's creatives are 63% videos and 37% images. The median recorded running time is 22 days for its videos and 18 days for its images.
- ASOS's most common video openings are "Visual Surprise" (58%), "Pattern Interrupt" (20%) and "Bold Statement" (3%), as a share of its analysed videos.
- 686 ASOS creatives (19%) were recorded running for 90 days or more, and 345 for under 7 days.
- ASOS added 234 new creatives in the last 30 days and 889 in the last 90, against an average of 214 a month over the last 12 months.
- The longest-recorded ASOS ad shown here is an image on Meta, first recorded Sep 18, 2024 and recorded running for 704 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. ASOS has 21 days, 63% videos and 234.
- In Fast Fashion, the brands whose ads are closest to ASOS's are Abercrombie & Fitch, ZARA and River Island, among 25 brands of that sector in Adspy's library.

## How ASOS advertises, in figures

Computed on 3,613 recorded creatives, 3,526 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,264 | 63% | 22 |
| Image | 1,349 | 37% | 18 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 345 |
| 7 to 29 days | 1,813 |
| 30 to 89 days | 769 |
| 90 days or more | 686 |

Median: 21 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 1,288 | 58% | 22 |
| Pattern Interrupt | 450 | 20% | 22 |
| Bold Statement | 60 | 3% | 16 |
| Visual Intrigue | 54 | 2% | 20 |
| UGC-style Opening | 43 | 2% | 17 |
| Visual Surprise / Pattern Interrupt | 26 | 1% | 39 |
| Question | 25 | 1% | 88 |
| Visual Showcase | 11 | under 1% | 21 |

## When ASOS launches new creatives

New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Sep 2026, with 455 new creatives. 889 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Jan 2025 | 27 |
| Feb 2025 | 27 |
| Mar 2025 | 2 |
| Apr 2025 | 19 |
| May 2025 | 51 |
| Jun 2025 | 173 |
| Jul 2025 | 156 |
| Aug 2025 | 86 |
| Sep 2025 | 132 |
| Oct 2025 | 194 |
| Nov 2025 | 169 |
| Dec 2025 | 153 |
| Jan 2026 | 108 |
| Feb 2026 | 68 |
| Mar 2026 | 118 |
| Apr 2026 | 223 |
| May 2026 | 279 |
| Jun 2026 | 262 |
| Jul 2026 | 388 |
| Aug 2026 | 232 |
| Sep 2026 | 455 |
| Oct 2026 | 243 |
| Nov 2026 | 44 |

## ASOS next to its closest brands in Fast Fashion

The 3 brands closest to ASOS among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.

| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
| --- | --- | --- | --- | --- | --- | --- |
| ASOS | 3,613 | 63% | 21 | 234 | 889 | Visual Surprise |
| Abercrombie & Fitch | 1,922 | 38% | 30 | 99 | 427 | Visual Surprise |
| [ZARA](https://www.adspy.sh/library/zara) | 7,391 | 11% | 15 | 774 | 2,135 | Visual Surprise |
| [River Island](https://www.adspy.sh/library/river-island) | 4,150 | 32% | 28 | 327 | 1,044 | Visual Surprise |

- Compared with Abercrombie & Fitch, ASOS has 3,613 creatives recorded against 1,922, 63% videos against 38%, 234 new in the last 30 days against 99, and a median recorded running time of 21 days against 30 days.
- Compared with ZARA, ASOS has 3,613 creatives recorded against 7,391, 63% videos against 11%, 234 new in the last 30 days against 774, and a median recorded running time of 21 days against 15 days.
- Compared with River Island, ASOS has 3,613 creatives recorded against 4,150, 63% videos against 32%, 234 new in the last 30 days against 327, and a median recorded running time of 21 days against 28 days.

## Ads similar to ASOS's

5 ads from ZARA, Abercrombie & Fitch, Hollister Co. and NeverFullyDressed that share their production and their message with one of the ASOS ads shown on this page. Same rule: first recorded 20 days ago or more.

- [ZARA](https://www.adspy.sh/library/zara) · Meta · Image · 262 days recorded · shares: Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1689874158286267)
- Abercrombie & Fitch · Meta · Image · 196 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1446711420617483)
- Abercrombie & Fitch · Meta · Video · 179 days recorded · shares: Montage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=980273307870538)
- Hollister Co. · Meta · Image · 275 days recorded · shares: Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1497902908832529)
- NeverFullyDressed · Meta · Video · 213 days recorded · shares: Text Overlay on Footage, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1950528225648082)

## The full reading of ASOS's ads

A Brand Full Analysis also reads what ASOS says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 24 angles read across 3,526 analysed creatives
- Offers: 11 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 231 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of ASOS with Adspy"
- "Show me ASOS's longest-running video ads and what they open with"
- "Compare ASOS's ads with its closest competitor"

## Questions about ASOS's ads

### How many ads has ASOS run?

Adspy has recorded 3,613 ad creatives for ASOS on Meta since Sep 18, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are ASOS's ads?

The newest ASOS creative in Adspy's library was first recorded on Nov 6, 2026. 234 creatives were first recorded in the last 30 days and 889 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does ASOS use?

Of the creatives recorded for ASOS, 63% videos and 37% images.

### How do ASOS's video ads open?

ASOS's most common video openings are "Visual Surprise" (58%), "Pattern Interrupt" (20%) and "Bold Statement" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do ASOS's ads run?

The median recorded running time of a ASOS creative is 21 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is ASOS's longest-running ad?

The longest-recorded ASOS ad shown here is an image on Meta, first recorded Sep 18, 2024 and recorded running for 704 days.

### How often does ASOS launch new ads?

ASOS added 234 new creatives in the last 30 days and 889 in the last 90, against an average of 214 a month over the last 12 months.

### Which brands advertise like ASOS?

In Fast Fashion, the brands whose ads are closest to ASOS's are Abercrombie & Fitch, ZARA and River Island, among 25 brands of that sector in Adspy's library. Compared with Abercrombie & Fitch, ASOS has 3,613 creatives recorded against 1,922, 63% videos against 38%, 234 new in the last 30 days against 99, and a median recorded running time of 21 days against 30 days.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ASOS.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with ASOS. Corrections or removal: info@adspy.sh, subject "Content notice: /library/asos". Requests are handled within 72 hours; a removed page is not rebuilt.

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