# Apple ads

Adspy · Ad library · https://www.adspy.sh/library/apple · Technology & Software · Meta · Updated Nov 10, 2026

Adspy has recorded 3,355 ad creatives for Apple on Meta since Dec 28, 2024: 68% videos and 32% images. A creative has a median recorded running time of 44 days. 1,231 were first recorded in the last 90 days, the newest on Nov 8, 2026.

- 3,355 creatives recorded
- 44 days median recorded running time
- 450 new in the last 30 days
- 1,231 new in the last 90 days

## Apple ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 403 days recorded · first recorded Sep 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=943005295336117)
- Meta · Image · 392 days recorded · first recorded Sep 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1334605825370979)
- Meta · Image · 371 days recorded · first recorded Sep 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1058600739947606)
- Meta · Image · 359 days recorded · first recorded Sep 27, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1729610221687353)
- Meta · Image · 350 days recorded · first recorded Sep 19, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1446029144014694)
- Meta · Video · 255 days recorded · first recorded Dec 28, 2025 · opens with: Visual Surprise · Branded Production, Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2159812214577867)
- Meta · Video · 250 days recorded · first recorded Dec 27, 2025 · opens with: Visual Surprise · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1351983423723714)
- Meta · Video · 249 days recorded · first recorded Mar 5, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1369523511265655)
- Meta · Video · 244 days recorded · first recorded Mar 10, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2267342087350373)
- Meta · Video · 244 days recorded · first recorded Mar 10, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1366306265336112)
- Meta · Video · 233 days recorded · first recorded Mar 11, 2026 · opens with: Bold Statement · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=949715861192708)
- Meta · Video · 224 days recorded · first recorded Mar 5, 2026 · opens with: Visual Surprise · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2151047182355293)
- Meta · Video · 222 days recorded · first recorded Apr 1, 2026 · opens with: Bold Statement · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3524184611054404)
- Meta · Video · 222 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1476145997075646)
- Meta · Video · 222 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1398187715400670)
- Meta · Video · 222 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1478642527075085)
- Meta · Video · 222 days recorded · first recorded Apr 1, 2026 · opens with: Visual Surprise · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1685402789464455)
- Meta · Image · 222 days recorded · first recorded Apr 1, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1299374155681805)
- Meta · Image · 219 days recorded · first recorded Apr 1, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1218641557178851)
- Meta · Image · 216 days recorded · first recorded Sep 27, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1349903246701038)
- Meta · Image · 215 days recorded · first recorded Dec 28, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=24273218245598044)
- Meta · Image · 208 days recorded · first recorded Mar 16, 2026 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=26048203248189523)
- Meta · Image · 205 days recorded · first recorded Feb 26, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1933744400672026)
- Meta · Image · 204 days recorded · first recorded Feb 20, 2026 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1304965571702620)

## Key facts about Apple's ads

- As of Nov 8, 2026, Adspy's library holds 3,355 ad creatives for Apple, recorded on Meta since Dec 28, 2024.
- Apple's creatives are 68% videos and 32% images. The median recorded running time is 40 days for its videos and 98 days for its images.
- Apple's most common video openings are "Visual Surprise" (63%), "Bold Statement" (18%) and "Pattern Interrupt" (9%), as a share of its analysed videos.
- 1,259 Apple creatives (38%) were recorded running for 90 days or more, and 118 for under 7 days.
- Apple added 450 new creatives in the last 30 days and 1,231 in the last 90, against an average of 265 a month over the last 12 months.
- The longest-recorded Apple ad shown here is an image on Meta, first recorded Sep 19, 2025 and recorded running for 403 days.
- Across the 83 Technology & Software brands in Adspy's library, the median brand has a recorded running time of 32 days, 43% videos and 36 new creatives in 30 days. Apple has 44 days, 68% videos and 450.

## How Apple advertises, in figures

Computed on 3,355 recorded creatives, 3,261 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 2,269 | 68% | 40 |
| Image | 1,086 | 32% | 98 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 118 |
| 7 to 29 days | 941 |
| 30 to 89 days | 1,037 |
| 90 days or more | 1,259 |

Median: 44 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 1,395 | 63% | 40 |
| Bold Statement | 405 | 18% | 37 |
| Pattern Interrupt | 188 | 9% | 59 |
| Question | 34 | 2% | 119 |
| Visual Surprise / Pattern Interrupt | 24 | 1% | 125 |
| Visual Intrigue | 21 | under 1% | 124 |
| UGC-style Opening | 14 | under 1% | 43 |
| Visual Reveal | 12 | under 1% | 42 |

## When Apple launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 552 new creatives. 1,231 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 14 |
| Jan 2025 | 9 |
| Feb 2025 | 11 |
| Mar 2025 | 9 |
| Apr 2025 | 6 |
| May 2025 | 24 |
| Jun 2025 | 10 |
| Jul 2025 | 25 |
| Aug 2025 | 10 |
| Sep 2025 | 20 |
| Oct 2025 | 16 |
| Nov 2025 | 24 |
| Dec 2025 | 74 |
| Jan 2026 | 35 |
| Feb 2026 | 36 |
| Mar 2026 | 136 |
| Apr 2026 | 507 |
| May 2026 | 244 |
| Jun 2026 | 274 |
| Jul 2026 | 474 |
| Aug 2026 | 233 |
| Sep 2026 | 552 |
| Oct 2026 | 513 |
| Nov 2026 | 99 |

## The full reading of Apple's ads

A Brand Full Analysis also reads what Apple says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 28 angles read across 3,261 analysed creatives
- Offers: 9 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 264 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Apple with Adspy"
- "Show me Apple's longest-running video ads and what they open with"
- "Compare Apple's ads with its closest competitor"

## Questions about Apple's ads

### How many ads has Apple run?

Adspy has recorded 3,355 ad creatives for Apple on Meta since Dec 28, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Apple's ads?

The newest Apple creative in Adspy's library was first recorded on Nov 8, 2026. 450 creatives were first recorded in the last 30 days and 1,231 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Apple use?

Of the creatives recorded for Apple, 68% videos and 32% images.

### How do Apple's video ads open?

Apple's most common video openings are "Visual Surprise" (63%), "Bold Statement" (18%) and "Pattern Interrupt" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Apple's ads run?

The median recorded running time of a Apple creative is 44 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Apple's longest-running ad?

The longest-recorded Apple ad shown here is an image on Meta, first recorded Sep 19, 2025 and recorded running for 403 days.

### How often does Apple launch new ads?

Apple added 450 new creatives in the last 30 days and 1,231 in the last 90, against an average of 265 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Apple.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Apple. Corrections or removal: info@adspy.sh, subject "Content notice: /library/apple". Requests are handled within 72 hours; a removed page is not rebuilt.

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