# Amazon.com ads

Adspy · Ad library · https://www.adspy.sh/library/amazon-com · E-commerce & Retail · Meta · Updated Nov 10, 2026

Adspy has recorded 15,385 ad creatives for Amazon.com on Meta since Aug 27, 2026: 74% videos and 26% images. A creative has a median recorded running time of 24 days. 5,000 were first recorded in the last 90 days, the newest on Nov 7, 2026.

Figures on this page are computed on the 5,000 newest of the 15,385 recorded creatives.

- 15,385 creatives recorded
- 24 days median recorded running time
- 2,623 new in the last 30 days
- 5,000 new in the last 90 days

## Amazon.com ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Image · 514 days recorded · first recorded Dec 19, 2024 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2134887324052052)
- Meta · Image · 358 days recorded · first recorded Jun 24, 2025 · Product Photography, Product Closeup · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=831196928856)
- Meta · Image · 322 days recorded · first recorded Mar 1, 2025 · Illustration, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1333571582150388)
- Meta · Image · 322 days recorded · first recorded Dec 2, 2024 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=894037496858042)
- Meta · Image · 321 days recorded · first recorded Dec 2, 2024 · Branded Production, Demo · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=834142635710821)
- Meta · Image · 308 days recorded · first recorded Jul 31, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1681634766607079)
- Meta · Image · 308 days recorded · first recorded Sep 18, 2025 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=777475065357872)
- Meta · Image · 306 days recorded · first recorded Sep 24, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=805587049276087)
- Meta · Image · 304 days recorded · first recorded Aug 16, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1009752651568458)
- Meta · Image · 289 days recorded · first recorded Oct 30, 2024 · Lo-Fi, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1086459392847932)
- Meta · Image · 286 days recorded · first recorded Sep 18, 2025 · Product Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1019795727283653)
- Meta · Image · 286 days recorded · first recorded Sep 25, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=818176127802938)
- Meta · Video · 201 days recorded · first recorded Apr 22, 2026 · opens with: Pain Point Agitation / Relatable Struggle · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=4483132578586790)
- Meta · Video · 201 days recorded · first recorded Apr 22, 2026 · opens with: Pain Point Agitation · Branded Production, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=972044789120672)
- Meta · Video · 199 days recorded · first recorded Apr 22, 2026 · opens with: Visual Surprise · Motion Graphics, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1005709971971443)
- Meta · Video · 199 days recorded · first recorded Apr 24, 2026 · opens with: Visual Surprise · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1838829017078360)
- Meta · Video · 199 days recorded · first recorded Dec 31, 2025 · opens with: Pain Point Agitation · Branded Production, Voiceover B-Roll · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1609307237481975)
- Meta · Video · 198 days recorded · first recorded Apr 24, 2026 · opens with: Visual Surprise · Branded Production, Screen Recording · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1947188075966609)
- Meta · Video · 193 days recorded · first recorded Apr 26, 2026 · opens with: Visual Surprise · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2898200003880882)
- Meta · Video · 193 days recorded · first recorded Apr 24, 2026 · opens with: Visual Surprise · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3636735633140042)
- Meta · Video · 188 days recorded · first recorded May 5, 2026 · opens with: Pattern Interrupt · UGC Mashup, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=750373718137107)
- Meta · Video · 188 days recorded · first recorded May 5, 2026 · opens with: Pain Point Agitation · Screen Recording, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1528596105256461)
- Meta · Video · 188 days recorded · first recorded May 5, 2026 · opens with: Pattern Interrupt · Branded Production, Skit · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1004993208808575)
- Meta · Video · 188 days recorded · first recorded May 5, 2026 · opens with: Pattern Interrupt · UGC Mashup, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=978888498458982)

## Key facts about Amazon.com's ads

- As of Nov 7, 2026, Adspy's library holds 15,385 ad creatives for Amazon.com, recorded on Meta since Aug 27, 2026.
- Amazon.com's creatives are 74% videos and 26% images. The median recorded running time is 24 days for its videos and 38 days for its images.
- Amazon.com's most common video openings are "Visual Surprise" (32%), "Pattern Interrupt" (24%) and "Bold Statement" (9%), as a share of its analysed videos.
- 0 Amazon.com creatives (0%) were recorded running for 90 days or more, and 618 for under 7 days.
- Amazon.com added 2,623 new creatives in the last 30 days and 5,000 in the last 90, against an average of 1,250 a month over the last 4 months.
- The longest-recorded Amazon.com ad shown here is an image on Meta, first recorded Dec 19, 2024 and recorded running for 514 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Amazon.com has 24 days, 74% videos and 2,623.

## How Amazon.com advertises, in figures

Computed on 5,000 recorded creatives, 4,888 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Video | 3,721 | 74% | 24 |
| Image | 1,279 | 26% | 38 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 618 |
| 7 to 29 days | 2,033 |
| 30 to 89 days | 2,349 |
| 90 days or more | 0 |

Median: 24 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 1,154 | 32% | 23 |
| Pattern Interrupt | 861 | 24% | 24 |
| Bold Statement | 336 | 9% | 24 |
| Pain Point Agitation | 316 | 9% | 23 |
| UGC-style Opening | 311 | 9% | 23 |
| Visual Surprise / Pattern Interrupt | 77 | 2% | 24 |
| Question | 39 | 1% | 14 |
| Bold Statement / Pattern Interrupt | 37 | 1% | 24 |

## When Amazon.com launches new creatives

New creatives per month, from Aug 2026 to Nov 2026. The busiest month was Oct 2026, with 2,597 new creatives. 5,000 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Aug 2026 | 69 |
| Sep 2026 | 1,449 |
| Oct 2026 | 2,597 |
| Nov 2026 | 885 |

## The full reading of Amazon.com's ads

A Brand Full Analysis also reads what Amazon.com says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 37 angles read across 4,888 analysed creatives
- Offers: 12 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 307 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Amazon.com with Adspy"
- "Show me Amazon.com's longest-running video ads and what they open with"
- "Compare Amazon.com's ads with its closest competitor"

## Questions about Amazon.com's ads

### How many ads has Amazon.com run?

Adspy has recorded 15,385 ad creatives for Amazon.com on Meta since Aug 27, 2026. A creative is one image or video, and several ads can use the same one.

### How recent are Amazon.com's ads?

The newest Amazon.com creative in Adspy's library was first recorded on Nov 7, 2026. 2,623 creatives were first recorded in the last 30 days and 5,000 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Amazon.com use?

Of the creatives recorded for Amazon.com, 74% videos and 26% images.

### How do Amazon.com's video ads open?

Amazon.com's most common video openings are "Visual Surprise" (32%), "Pattern Interrupt" (24%) and "Bold Statement" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Amazon.com's ads run?

The median recorded running time of a Amazon.com creative is 24 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Amazon.com's longest-running ad?

The longest-recorded Amazon.com ad shown here is an image on Meta, first recorded Dec 19, 2024 and recorded running for 514 days.

### How often does Amazon.com launch new ads?

Amazon.com added 2,623 new creatives in the last 30 days and 5,000 in the last 90, against an average of 1,250 a month over the last 4 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Amazon.com.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Amazon.com. Corrections or removal: info@adspy.sh, subject "Content notice: /library/amazon-com". Requests are handled within 72 hours; a removed page is not rebuilt.

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