# Airbnb ads

Adspy · Ad library · https://www.adspy.sh/library/airbnb · Travel & Hospitality · Meta · Updated Nov 10, 2026

Adspy has recorded 4,323 ad creatives for Airbnb on Meta since Oct 24, 2024: 51% images and 49% videos. A creative has a median recorded running time of 75 days. 1,283 were first recorded in the last 90 days, the newest on Nov 9, 2026.

- 4,323 creatives recorded
- 75 days median recorded running time
- 453 new in the last 30 days
- 1,283 new in the last 90 days

## Airbnb ads, longest recorded first

24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.

- Meta · Video · 514 days recorded · first recorded Jan 28, 2025 · opens with: Visual Surprise, Bold Statement · Branded Production, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1642322307551579)
- Meta · Video · 488 days recorded · first recorded Jan 28, 2025 · opens with: Visual Surprise · Motion Graphics, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1796015761823779)
- Meta · Image · 413 days recorded · first recorded Dec 20, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1640054504238472)
- Meta · Image · 390 days recorded · first recorded Oct 24, 2024 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=723612073574650)
- Meta · Image · 387 days recorded · first recorded Jul 17, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=28749071201424982)
- Meta · Video · 382 days recorded · first recorded Jun 27, 2025 · opens with: Visual Surprise · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1097649099689182)
- Meta · Image · 378 days recorded · first recorded Oct 24, 2024 · Stock Footage, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1101999395306902)
- Meta · Video · 371 days recorded · first recorded Jun 2, 2025 · opens with: Visual Surprise · 3D Render, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1780253719769379)
- Meta · Video · 370 days recorded · first recorded Jun 23, 2025 · opens with: Visual Surprise · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1372691378129852)
- Meta · Video · 361 days recorded · first recorded Jun 22, 2025 · opens with: Visual Surprise · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1121441277352532)
- Meta · Video · 357 days recorded · first recorded Jun 13, 2025 · opens with: Pattern Interrupt · Animation, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2032114341523124)
- Meta · Video · 344 days recorded · first recorded Nov 6, 2025 · opens with: Visual Surprise · Lo-Fi, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1080401434832501)
- Meta · Video · 336 days recorded · first recorded Jul 29, 2025 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2110124826237854)
- Meta · Video · 332 days recorded · first recorded Jul 1, 2025 · opens with: Visual Surprise · UGC Mashup, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=3466228956882817)
- Meta · Video · 332 days recorded · first recorded Oct 27, 2025 · opens with: Visual Surprise · UGC Mashup, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1653645053019235)
- Meta · Video · 328 days recorded · first recorded Jan 28, 2025 · opens with: Visual Surprise · Stock Footage, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2237835470062995)
- Meta · Image · 317 days recorded · first recorded Dec 15, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1110395351417581)
- Meta · Image · 311 days recorded · first recorded Dec 20, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1119878119814513)
- Meta · Image · 308 days recorded · first recorded Sep 17, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1361108595710289)
- Meta · Image · 306 days recorded · first recorded Oct 23, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=27469227122755731)
- Meta · Image · 294 days recorded · first recorded Nov 3, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1076641638551491)
- Meta · Image · 277 days recorded · first recorded Feb 3, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=794786033257943)
- Meta · Image · 275 days recorded · first recorded Dec 5, 2025 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1793648272005630)
- Meta · Image · 263 days recorded · first recorded Jan 29, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1361919392693505)

## Key facts about Airbnb's ads

- As of Nov 9, 2026, Adspy's library holds 4,323 ad creatives for Airbnb, recorded on Meta since Oct 24, 2024.
- Airbnb's creatives are 51% images and 49% videos. The median recorded running time is 75 days for its images and 76 days for its videos.
- Airbnb's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (17%) and "UGC-style Opening" (6%), as a share of its analysed videos.
- 1,800 Airbnb creatives (42%) were recorded running for 90 days or more, and 189 for under 7 days.
- Airbnb added 453 new creatives in the last 30 days and 1,283 in the last 90, against an average of 286 a month over the last 12 months.
- The longest-recorded Airbnb ad shown here is a video on Meta, first recorded Jan 28, 2025 and recorded running for 514 days; it opens with "Visual Surprise, Bold Statement".
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. Airbnb has 75 days, 49% videos and 453.

## How Airbnb advertises, in figures

Computed on 4,323 recorded creatives, 4,207 of them analysed by Adspy.

### Formats

| Format | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Image | 2,218 | 51% | 75 |
| Video | 2,105 | 49% | 76 |

### Recorded running time

| Running time | Creatives |
| --- | --- |
| Under 7 days | 189 |
| 7 to 29 days | 1,023 |
| 30 to 89 days | 1,282 |
| 90 days or more | 1,800 |

Median: 75 days. Days a creative was recorded running in the public ad libraries, not a result.

### How its videos open

| Hook type | Creatives | Share | Median recorded days |
| --- | --- | --- | --- |
| Visual Surprise | 869 | 43% | 82 |
| Pattern Interrupt | 334 | 17% | 86 |
| UGC-style Opening | 130 | 6% | 60 |
| Bold Statement | 116 | 6% | 66 |
| Question | 68 | 3% | 68 |
| Visual Surprise / Pattern Interrupt | 60 | 3% | 93 |
| Pain Point Agitation | 26 | 1% | 44 |
| Pattern Interrupt / Bold Statement | 25 | 1% | 61 |

## When Airbnb launches new creatives

New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 586 new creatives. 1,283 were first recorded in the last 90 days.

| Month | New creatives |
| --- | --- |
| Dec 2024 | 6 |
| Jan 2025 | 14 |
| Feb 2025 | 3 |
| Mar 2025 | 17 |
| Apr 2025 | 9 |
| May 2025 | 67 |
| Jun 2025 | 108 |
| Jul 2025 | 77 |
| Aug 2025 | 147 |
| Sep 2025 | 89 |
| Oct 2025 | 154 |
| Nov 2025 | 173 |
| Dec 2025 | 297 |
| Jan 2026 | 92 |
| Feb 2026 | 13 |
| Mar 2026 | 24 |
| Apr 2026 | 178 |
| May 2026 | 481 |
| Jun 2026 | 433 |
| Jul 2026 | 412 |
| Aug 2026 | 586 |
| Sep 2026 | 314 |
| Oct 2026 | 470 |
| Nov 2026 | 127 |

## The full reading of Airbnb's ads

A Brand Full Analysis also reads what Airbnb says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect).

- Messaging angles: 27 angles read across 4,207 analysed creatives
- Offers: 10 offer types with their share and running time
- Landing pages: Where the ads send people, grouped by destination
- Observations and verdicts: 270 tagged patterns compared, each with its count and interval

Ask your assistant, with Adspy connected:

- "Run a Brand Full Analysis of Airbnb with Adspy"
- "Show me Airbnb's longest-running video ads and what they open with"
- "Compare Airbnb's ads with its closest competitor"

## Questions about Airbnb's ads

### How many ads has Airbnb run?

Adspy has recorded 4,323 ad creatives for Airbnb on Meta since Oct 24, 2024. A creative is one image or video, and several ads can use the same one.

### How recent are Airbnb's ads?

The newest Airbnb creative in Adspy's library was first recorded on Nov 9, 2026. 453 creatives were first recorded in the last 30 days and 1,283 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.

### What ad formats does Airbnb use?

Of the creatives recorded for Airbnb, 51% images and 49% videos.

### How do Airbnb's video ads open?

Airbnb's most common video openings are "Visual Surprise" (43%), "Pattern Interrupt" (17%) and "UGC-style Opening" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.

### How long do Airbnb's ads run?

The median recorded running time of a Airbnb creative is 75 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.

### What is Airbnb's longest-running ad?

The longest-recorded Airbnb ad shown here is a video on Meta, first recorded Jan 28, 2025 and recorded running for 514 days; it opens with "Visual Surprise, Bold Statement".

### How often does Airbnb launch new ads?

Airbnb added 453 new creatives in the last 30 days and 1,283 in the last 90, against an average of 286 a month over the last 12 months.

### Where does this data come from?

From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Airbnb.

Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with Airbnb. Corrections or removal: info@adspy.sh, subject "Content notice: /library/airbnb". Requests are handled within 72 hours; a removed page is not rebuilt.

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