# 12th Tribe ads Adspy · Ad library · https://www.adspy.sh/library/12th-tribe · Fashion & Apparel · Meta · Updated Nov 10, 2026 Adspy has recorded 3,367 ad creatives for 12th Tribe on Meta since Apr 9, 2024: 59% images and 42% videos. A creative has a median recorded running time of 13 days. 888 were first recorded in the last 90 days, the newest on Nov 7, 2026. - 3,367 creatives recorded - 13 days median recorded running time - 219 new in the last 30 days - 888 new in the last 90 days ## 12th Tribe ads, longest recorded first 24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record. - Meta · Image · 627 days recorded · first recorded Aug 28, 2024 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1643164593899259) - Meta · Video · 210 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage, Product Photography · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1162578693200712) - Meta · Video · 210 days recorded · first recorded Apr 13, 2026 · opens with: Visual Surprise · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1841216503572568) - Meta · Image · 179 days recorded · first recorded May 14, 2026 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1589386096160061) - Meta · Image · 178 days recorded · first recorded Oct 7, 2025 · Studio Shot, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1652336653172980) - Meta · Image · 176 days recorded · first recorded May 7, 2026 · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1034919519509962) - Meta · Image · 176 days recorded · first recorded Jul 9, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1387106293530511) - Meta · Image · 175 days recorded · first recorded Apr 30, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1018563987464148) - Meta · Video · 175 days recorded · first recorded May 18, 2026 · opens with: Visual Surprise · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1061822269556375) - Meta · Image · 174 days recorded · first recorded May 7, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1606666281097324) - Meta · Image · 174 days recorded · first recorded Apr 10, 2026 · Branded Production, Collage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1994384811198996) - Meta · Image · 173 days recorded · first recorded Dec 1, 2025 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1055742670527230) - Meta · Video · 172 days recorded · first recorded May 14, 2026 · opens with: Visual Surprise · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=893481173458263) - Meta · Video · 171 days recorded · first recorded May 7, 2026 · opens with: Visual Intrigue · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1019471304184769) - Meta · Image · 171 days recorded · first recorded May 7, 2026 · Branded Production, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1235852221932238) - Meta · Image · 171 days recorded · first recorded Jul 9, 2025 · UGC, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1009496742179973) - Meta · Image · 171 days recorded · first recorded May 7, 2026 · Lifestyle Photography, Single Image · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2286168988810092) - Meta · Video · 163 days recorded · first recorded May 30, 2026 · opens with: Visual Surprise · UGC, POV · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1386709076716721) - Meta · Video · 158 days recorded · first recorded Aug 8, 2025 · opens with: Visual Surprise · UGC, Talking Head · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1004996029212127) - Meta · Video · 154 days recorded · first recorded Aug 8, 2025 · opens with: Visual Surprise · Studio Shot, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1367868145496122) - Meta · Video · 148 days recorded · first recorded Apr 14, 2026 · opens with: Visual Comparison · Lo-Fi, Split Screen · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2880502948968893) - Meta · Video · 146 days recorded · first recorded Apr 10, 2026 · opens with: Visual Surprise · Lifestyle Photography, Montage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1600162824796816) - Meta · Video · 144 days recorded · first recorded Jun 18, 2026 · opens with: Visual Surprise · Lifestyle Photography, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1608550063968475) - Meta · Video · 138 days recorded · first recorded Jun 24, 2026 · opens with: Visual Appeal / Aesthetic Introduction · UGC, Text Overlay on Footage · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1006366812490081) ## Key facts about 12th Tribe's ads - As of Nov 7, 2026, Adspy's library holds 3,367 ad creatives for 12th Tribe, recorded on Meta since Apr 9, 2024. - 12th Tribe's creatives are 59% images and 42% videos. The median recorded running time is 30 days for its images and 4 days for its videos. - 12th Tribe's most common video openings are "Visual Surprise" (70%), "Pattern Interrupt" (8%) and "Bold Statement" (6%), as a share of its analysed videos. - 289 12th Tribe creatives (9%) were recorded running for 90 days or more, and 1,509 for under 7 days. - 12th Tribe added 219 new creatives in the last 30 days and 888 in the last 90, against an average of 210 a month over the last 12 months. - The longest-recorded 12th Tribe ad shown here is an image on Meta, first recorded Aug 28, 2024 and recorded running for 627 days. - Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. 12th Tribe has 13 days, 42% videos and 219. - In Fast Fashion, the brands whose ads are closest to 12th Tribe's are NeverFullyDressed, VERO MODA and River Island, among 25 brands of that sector in Adspy's library. ## How 12th Tribe advertises, in figures Computed on 3,367 recorded creatives, 3,286 of them analysed by Adspy. ### Formats | Format | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Image | 1,971 | 59% | 30 | | Video | 1,396 | 42% | 4 | ### Recorded running time | Running time | Creatives | | --- | --- | | Under 7 days | 1,509 | | 7 to 29 days | 437 | | 30 to 89 days | 1,118 | | 90 days or more | 289 | Median: 13 days. Days a creative was recorded running in the public ad libraries, not a result. ### How its videos open | Hook type | Creatives | Share | Median recorded days | | --- | --- | --- | --- | | Visual Surprise | 953 | 70% | 4 | | Pattern Interrupt | 113 | 8% | 4 | | Bold Statement | 79 | 6% | 4 | | UGC-style Opening | 40 | 3% | 4 | | Visual Intrigue | 28 | 2% | 16 | | Question | 14 | 1% | 4 | | Bold Statement / Visual Surprise | 7 | under 1% | 4 | | Bold Statement / Visual Intrigue | 6 | under 1% | 27 | ## When 12th Tribe launches new creatives New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 352 new creatives. 888 were first recorded in the last 90 days. | Month | New creatives | | --- | --- | | Dec 2024 | 2 | | Jan 2025 | 2 | | Feb 2025 | 2 | | Mar 2025 | 10 | | Apr 2025 | 3 | | May 2025 | 37 | | Jun 2025 | 88 | | Jul 2025 | 68 | | Aug 2025 | 168 | | Sep 2025 | 110 | | Oct 2025 | 126 | | Nov 2025 | 151 | | Dec 2025 | 96 | | Jan 2026 | 131 | | Feb 2026 | 113 | | Mar 2026 | 179 | | Apr 2026 | 229 | | May 2026 | 349 | | Jun 2026 | 251 | | Jul 2026 | 218 | | Aug 2026 | 266 | | Sep 2026 | 276 | | Oct 2026 | 352 | | Nov 2026 | 57 | ## 12th Tribe next to its closest brands in Fast Fashion The 3 brands closest to 12th Tribe among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers. | Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening | | --- | --- | --- | --- | --- | --- | --- | | 12th Tribe | 3,367 | 42% | 13 | 219 | 888 | Visual Surprise | | NeverFullyDressed | 2,110 | 76% | 44 | 79 | 361 | Visual Surprise | | VERO MODA | 2,437 | 24% | 24 | 156 | 414 | Visual Surprise | | [River Island](https://www.adspy.sh/library/river-island) | 4,150 | 32% | 28 | 327 | 1,044 | Visual Surprise | - Compared with NeverFullyDressed, 12th Tribe has 3,367 creatives recorded against 2,110, 42% videos against 76%, 219 new in the last 30 days against 79, and a median recorded running time of 13 days against 44 days. - Compared with VERO MODA, 12th Tribe has 3,367 creatives recorded against 2,437, 42% videos against 24%, 219 new in the last 30 days against 156, and a median recorded running time of 13 days against 24 days. - Compared with River Island, 12th Tribe has 3,367 creatives recorded against 4,150, 42% videos against 32%, 219 new in the last 30 days against 327, and a median recorded running time of 13 days against 28 days. ## Ads similar to 12th Tribe's 5 ads from ETAM, Oh Polly and Tiger Mist that share their production and their message with one of the 12th Tribe ads shown on this page. Same rule: first recorded 20 days ago or more. - [ETAM](https://www.adspy.sh/library/etam) · Meta · Image · 229 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=2635777760141519) - [Oh Polly](https://www.adspy.sh/library/oh-polly) · Meta · Image · 259 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1755974242298819) - [Tiger Mist](https://www.adspy.sh/library/tiger-mist) · Meta · Image · 186 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1710441576792174) - [ETAM](https://www.adspy.sh/library/etam) · Meta · Image · 223 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1853435521937135) - [Oh Polly](https://www.adspy.sh/library/oh-polly) · Meta · Image · 238 days recorded · shares: Studio Shot, Single Image, Model · [Meta Ad Library record](https://www.facebook.com/ads/library/?id=1093466436489572) ## The full reading of 12th Tribe's ads A Brand Full Analysis also reads what 12th Tribe says and where it sends people. That part is for Adspy's users: [see plans](https://www.adspy.sh/pricing) or [connect your AI](https://www.adspy.sh/connect). - Messaging angles: 20 angles read across 3,286 analysed creatives - Offers: 11 offer types with their share and running time - Landing pages: Where the ads send people, grouped by destination - Observations and verdicts: 224 tagged patterns compared, each with its count and interval Ask your assistant, with Adspy connected: - "Run a Brand Full Analysis of 12th Tribe with Adspy" - "Show me 12th Tribe's longest-running video ads and what they open with" - "Compare 12th Tribe's ads with its closest competitor" ## Questions about 12th Tribe's ads ### How many ads has 12th Tribe run? Adspy has recorded 3,367 ad creatives for 12th Tribe on Meta since Apr 9, 2024. A creative is one image or video, and several ads can use the same one. ### How recent are 12th Tribe's ads? The newest 12th Tribe creative in Adspy's library was first recorded on Nov 7, 2026. 219 creatives were first recorded in the last 30 days and 888 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today. ### What ad formats does 12th Tribe use? Of the creatives recorded for 12th Tribe, 59% images and 42% videos. ### How do 12th Tribe's video ads open? 12th Tribe's most common video openings are "Visual Surprise" (70%), "Pattern Interrupt" (8%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video. ### How long do 12th Tribe's ads run? The median recorded running time of a 12th Tribe creative is 13 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed. ### What is 12th Tribe's longest-running ad? The longest-recorded 12th Tribe ad shown here is an image on Meta, first recorded Aug 28, 2024 and recorded running for 627 days. ### How often does 12th Tribe launch new ads? 12th Tribe added 219 new creatives in the last 30 days and 888 in the last 90, against an average of 210 a month over the last 12 months. ### Which brands advertise like 12th Tribe? In Fast Fashion, the brands whose ads are closest to 12th Tribe's are NeverFullyDressed, VERO MODA and River Island, among 25 brands of that sector in Adspy's library. Compared with NeverFullyDressed, 12th Tribe has 3,367 creatives recorded against 2,110, 42% videos against 76%, 219 new in the last 30 days against 79, and a median recorded running time of 13 days against 44 days. ### Where does this data come from? From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with 12th Tribe. Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative. Adspy is not affiliated with 12th Tribe. Corrections or removal: info@adspy.sh, subject "Content notice: /library/12th-tribe". Requests are handled within 72 hours; a removed page is not rebuilt. ## Have a brand in mind? Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account. [Connect your AI](https://www.adspy.sh/sign-up?next=/app) · Server URL: https://www.adspy.sh/mcp --- Ad research in your AI assistant: find ads, understand the creative, and keep your team's research together. Built in Rennes. For the research behind your next campaign. 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