# IM8 Health's “600MG NMN” supplement ad, taken apart

Adspy · Spectrum · https://www.adspy.sh/ad-teardowns/im8-health-600mg-nmn-image · Updated Nov 10, 2026

IM8 Health's image ad was first recorded on 17 September 2026, on Facebook. By 10 November 2026 it counted 55 recorded days and 121 versions, and it was still live.

It comes apart in nine layers, from the back: Black ground · Photo of a burst of golden powder · The orange tube · Five stars · 4.8/5 REVIEWS | 24M+ SERVINGS · GET IM8 HEALTH · The upgraded Daily Longevity formula now contains twice the previous NMN amount. · BUILT INTO YOUR DAILY LONGEVITY ROUTINE. · 600MG NMN.

Spectrum is the ad-teardown series of Adspy (adspy.sh). Claude wrote this edition from the library's records, and its figures were checked against those records on 10 November 2026. Published 10 November 2026, updated 10 November 2026, data as of 10 November 2026. [This ad in the Meta Ad Library](https://www.facebook.com/ads/library/?id=2277599239698124)

- Advertiser: IM8 Health
- Format: Image, 9:16
- Platforms: Facebook
- Industry: Health & Wellness
- First recorded: 17 September 2026
- Recorded running time: 55 days
- Versions recorded: 121
- Status: Live on 10 November 2026

## The IM8 Health ad, layer by layer

- **“600MG NMN”**: The advertiser's dose figure, in gold capitals. 121 versions carry this image; 117 were first recorded in four straight weeks, 25 to 34 a week.
- **“BUILT INTO YOUR DAILY LONGEVITY ROUTINE.”**: White capitals on one line. “Daily Longevity” is also the name the smaller line below gives the formula.
- **“…twice the previous NMN amount.”**: The image gives no earlier figure. The post text recorded on 10 versions does, in the advertiser's words: “up from 300mg”.
- **“GET IM8 HEALTH”**: A white button drawn into the picture. The 12 versions that record a call to action also carry a “Shop now” button.
- **Five stars, “4.8/5 REVIEWS | 24M+ SERVINGS”**: The advertiser's own figures, on a black band under the photo. The library's AI tags read them as a star rating with a specific number.
- **The orange tube**: One tube, upright, with the I·M·8 mark on it. 10 of the 12 recorded links open /products/longevity, a page 1,059 of the account's ads point to.
- **A burst of golden powder on black**: Powder flies out on both sides of the tube. No person, no room, no price: the library's AI tags say “No Talent” and “No Offer”.

## What do the library's records add?

Read against its own 121 versions, IM8 Health's other creatives, the ad says more than it shows. Every figure below is a count or a date from the library.

- **launch: 6 weeks of first recorded versions.** 121 versions were first recorded over 23 days in 6 weeks. The busiest week, from 28 September 2026, added 34; Tuesdays added the most (24).
- **at its peak: <1% of the account's live ads.** On 16 October 2026, 55 of its versions were live at once: <1% of the 10,314 ads IM8 Health's account had live that day.
- **landing page: 1,059 ads land on the same page.** 10 of the 12 linked versions send people to im8health.com/products/longevity. Across the account, 1,059 ads on 776 creatives land there.
- **against the brand: 22% of IM8 Health's earlier creatives were live fewer days.** It has been live on every one of its 55 days. Over their own first 55 days, IM8 Health's 2,697 earlier creatives in the sample were live a median of 55 days, and 22% of them fewer days than this one.
- **per version: 15 d recorded per version, on average.** Its versions have been recorded for 15 days each on average, against 42 for all IM8 Health's ads (the library's account figure on 10 November 2026).

## What changed across its 121 versions?

49 of the 121 listed versions are live, 10 of them carry one of two post texts, 12 of them carry the button “Shop now” or “Shop Now” and they run on Facebook. The links go to 2 pages, im8health.com/products/longevity first (10 versions).

### The post texts

The most used first, each as recorded.

Post text 1 · 8 versions · 2 live · first 17 Sept

> It's been doubled. IM8 Daily Ultimate Longevity now delivers 600mg of NMN per serving — up from 300mg. Because when the research points to more, the formula follows.NMN is a precursor to NAD+, the molecule your cells rely on for energy production and renewal — and one whose levels naturally decline as you age. Alongside it, the full 5-Complex system still targets all 12 hallmarks of aging, supporting cellular energy, renewal, and long-term vitality.Same mission. Twice the NMN. Built for the long game.*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #ad

Post text 2 · 2 versions · 1 live · first 2 Oct

> It's just doubled! IM8 Daily Ultimate Longevity now delivers 600mg of NMN per serving — up from 300mg. Because when the research points to more, the formula follows.NMN is a precursor to NAD+, the molecule your cells rely on for energy production and renewal — and one whose levels naturally decline as you age. Alongside it, the full 5-Complex system still targets all 12 hallmarks of aging, supporting cellular energy, renewal, and long-term vitality.Same mission. Twice the NMN. Built for the long game.*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

### All 121 listed versions

Every version has placements on Facebook.

| Library record | First recorded | Last recorded | Button | Landing page | Post text |
| --- | --- | --- | --- | --- | --- |
| [2277599239698124](https://www.facebook.com/ads/library/?id=2277599239698124) | 24 Oct | Live | None | None | None |
| [2079799449313494](https://www.facebook.com/ads/library/?id=2079799449313494) | 23 Oct | Live | None | None | None |
| [1859958518350562](https://www.facebook.com/ads/library/?id=1859958518350562) | 23 Oct | 23 Oct | None | None | None |
| [1871532943832390](https://www.facebook.com/ads/library/?id=1871532943832390) | 18 Oct | 18 Oct | None | None | None |
| [2339247936850353](https://www.facebook.com/ads/library/?id=2339247936850353) | 18 Oct | 18 Oct | Shop now | im8health.com/products/longevity | Post text 1 |
| [1117899113928192](https://www.facebook.com/ads/library/?id=1117899113928192) | 16 Oct | 17 Oct | None | None | None |
| [1104899645595281](https://www.facebook.com/ads/library/?id=1104899645595281) | 16 Oct | 17 Oct | None | None | None |
| [2616582158771944](https://www.facebook.com/ads/library/?id=2616582158771944) | 16 Oct | 16 Oct | None | None | None |
| [2229530167975642](https://www.facebook.com/ads/library/?id=2229530167975642) | 16 Oct | 17 Oct | None | None | None |
| [28351532281184060](https://www.facebook.com/ads/library/?id=28351532281184060) | 16 Oct | 17 Oct | None | None | None |
| [1752032349903710](https://www.facebook.com/ads/library/?id=1752032349903710) | 16 Oct | 17 Oct | None | None | None |
| [1423976213242387](https://www.facebook.com/ads/library/?id=1423976213242387) | 15 Oct | 16 Oct | None | None | None |
| [1007599362354478](https://www.facebook.com/ads/library/?id=1007599362354478) | 15 Oct | 16 Oct | None | None | None |
| [1186766470364704](https://www.facebook.com/ads/library/?id=1186766470364704) | 15 Oct | 15 Oct | None | None | None |
| [1588576925688990](https://www.facebook.com/ads/library/?id=1588576925688990) | 14 Oct | Live | None | None | None |
| [999034659905255](https://www.facebook.com/ads/library/?id=999034659905255) | 14 Oct | Live | None | None | None |
| [1418028526529852](https://www.facebook.com/ads/library/?id=1418028526529852) | 14 Oct | 14 Oct | None | None | None |
| [1019368627831201](https://www.facebook.com/ads/library/?id=1019368627831201) | 14 Oct | Live | None | None | None |
| [2249085972484009](https://www.facebook.com/ads/library/?id=2249085972484009) | 13 Oct | 13 Oct | None | None | None |
| [1413753220875746](https://www.facebook.com/ads/library/?id=1413753220875746) | 13 Oct | Live | None | None | None |
| [1101721469361835](https://www.facebook.com/ads/library/?id=1101721469361835) | 13 Oct | Live | None | None | None |
| [1752450595821566](https://www.facebook.com/ads/library/?id=1752450595821566) | 13 Oct | Live | None | None | None |
| [1115225284208203](https://www.facebook.com/ads/library/?id=1115225284208203) | 13 Oct | Live | None | None | None |
| [2148439016061062](https://www.facebook.com/ads/library/?id=2148439016061062) | 13 Oct | Live | None | None | None |
| [1437631498295623](https://www.facebook.com/ads/library/?id=1437631498295623) | 13 Oct | Live | None | None | None |
| [1934677354172674](https://www.facebook.com/ads/library/?id=1934677354172674) | 13 Oct | Live | None | None | None |
| [1111793941816353](https://www.facebook.com/ads/library/?id=1111793941816353) | 13 Oct | 13 Oct | None | None | None |
| [1753185892573995](https://www.facebook.com/ads/library/?id=1753185892573995) | 13 Oct | 13 Oct | None | None | None |
| [1311696122033848](https://www.facebook.com/ads/library/?id=1311696122033848) | 13 Oct | 13 Oct | None | None | None |
| [1451086883626450](https://www.facebook.com/ads/library/?id=1451086883626450) | 11 Oct | 11 Oct | None | None | None |
| [1365898032051921](https://www.facebook.com/ads/library/?id=1365898032051921) | 11 Oct | 12 Oct | None | None | None |
| [28759222617020282](https://www.facebook.com/ads/library/?id=28759222617020282) | 11 Oct | 11 Oct | None | None | None |
| [2201204464136113](https://www.facebook.com/ads/library/?id=2201204464136113) | 11 Oct | 12 Oct | None | None | None |
| [4492300051010597](https://www.facebook.com/ads/library/?id=4492300051010597) | 10 Oct | 11 Oct | None | None | None |
| [1678998090283551](https://www.facebook.com/ads/library/?id=1678998090283551) | 9 Oct | Live | None | None | None |
| [1419486683011084](https://www.facebook.com/ads/library/?id=1419486683011084) | 8 Oct | Live | None | None | None |
| [1047694568325558](https://www.facebook.com/ads/library/?id=1047694568325558) | 7 Oct | 8 Oct | None | None | None |
| [1402222884844777](https://www.facebook.com/ads/library/?id=1402222884844777) | 7 Oct | 9 Oct | None | None | None |
| [1478319704221664](https://www.facebook.com/ads/library/?id=1478319704221664) | 7 Oct | Live | None | None | None |
| [1269056248716715](https://www.facebook.com/ads/library/?id=1269056248716715) | 7 Oct | 9 Oct | None | None | None |
| [1120655817154609](https://www.facebook.com/ads/library/?id=1120655817154609) | 7 Oct | 7 Oct | None | None | None |
| [2110380013020015](https://www.facebook.com/ads/library/?id=2110380013020015) | 7 Oct | Live | None | None | None |
| [1118072017440476](https://www.facebook.com/ads/library/?id=1118072017440476) | 7 Oct | 9 Oct | None | None | None |
| [1720893508985092](https://www.facebook.com/ads/library/?id=1720893508985092) | 7 Oct | 9 Oct | None | None | None |
| [1091968806811781](https://www.facebook.com/ads/library/?id=1091968806811781) | 7 Oct | Live | None | None | None |
| [1612207877298555](https://www.facebook.com/ads/library/?id=1612207877298555) | 5 Oct | 6 Oct | None | None | None |
| [1417031997201942](https://www.facebook.com/ads/library/?id=1417031997201942) | 5 Oct | Live | None | None | None |
| [1476077167665951](https://www.facebook.com/ads/library/?id=1476077167665951) | 5 Oct | 6 Oct | None | None | None |
| [1836823193984211](https://www.facebook.com/ads/library/?id=1836823193984211) | 5 Oct | Live | None | None | None |
| [1432728148951045](https://www.facebook.com/ads/library/?id=1432728148951045) | 5 Oct | Live | None | None | None |
| [1457489412903597](https://www.facebook.com/ads/library/?id=1457489412903597) | 5 Oct | 6 Oct | None | None | None |
| [1401000812226447](https://www.facebook.com/ads/library/?id=1401000812226447) | 5 Oct | Live | None | None | None |
| [1093302976998141](https://www.facebook.com/ads/library/?id=1093302976998141) | 5 Oct | 6 Oct | None | None | None |
| [1118899100665896](https://www.facebook.com/ads/library/?id=1118899100665896) | 5 Oct | Live | None | None | None |
| [2443619132830883](https://www.facebook.com/ads/library/?id=2443619132830883) | 5 Oct | 5 Oct | None | None | None |
| [2320706658677883](https://www.facebook.com/ads/library/?id=2320706658677883) | 5 Oct | Live | None | None | None |
| [2605308463309347](https://www.facebook.com/ads/library/?id=2605308463309347) | 5 Oct | 5 Oct | None | None | None |
| [1111678011409109](https://www.facebook.com/ads/library/?id=1111678011409109) | 5 Oct | Live | None | None | None |
| [1107875074993929](https://www.facebook.com/ads/library/?id=1107875074993929) | 5 Oct | Live | None | None | None |
| [1639008607806147](https://www.facebook.com/ads/library/?id=1639008607806147) | 5 Oct | 5 Oct | None | None | None |

The 60 newest of 121 are listed here; the library holds every one.

## How does it compare with IM8 Health's other ads?

IM8 Health has 11,059 creatives in the library; the newest 5,000 are read here. Half of them ran 40 recorded days or fewer; this one has 55. Compared at the same age, over their first 55 days, 22% of IM8 Health's 2,697 earlier creatives were live fewer days than this one.

| Recorded days | Creatives | Share | Median days |
| --- | --- | --- | --- |
| 0–7 days | 996 | 20% | 2 |
| 8–30 days | 1,009 | 20% | 15 |
| 31–90 days | 2,149 | 43% | 56 |
| 91+ days | 846 | 17% | 99 |

## What does Brand X-Ray read across IM8 Health's ads?

Brand X-Ray reads the newest 5,000 of IM8 Health's 11,059 creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.

### Images make up 60%

The 5,000 creatives by format, with the median days each format was recorded.

- Images (this ad): 60%, median 40 days
- Videos: 40%, median 40 days

This ad: This ad is an image, like 60% of them. IM8 Health's images were recorded a median of 40 days.

### 1,434 new creatives in October 2026

New creatives by the month the library first recorded them, over 4 months; the last, November 2026, runs to 10 November 2026.

New creatives per month: Aug 1411, Sept 1233 (this ad's month), Oct 1434, Nov 541 (to date).

This ad: This ad was first recorded in September 2026, a month with 1,233 new creatives from IM8 Health.

### “Pattern Interrupt” opens 18%

Hook types of the 1,919 creatives with a classified hook: the three most frequent of the 8 the report lists.

- Pattern Interrupt: 18%
- Pain Point Agitation: 16%
- Bold Statement: 15%

This ad: The library has no classified hook for this ad.

### “Benefit-Led” in 30%

Messaging angles, an AI tag, on 4,910 creatives: the three most frequent of 36.

- Benefit-Led (this ad): 30%
- Problem Solution: 21%
- Health Benefits: 14%

This ad: This ad's angle: “Benefit-Led”, first of 36 (30%).

### 455 creatives, one recipe

Production, hook tactic and call to action, among the 4,887 creatives with one of each (9% follow this one).

Production, hook tactic, call to action: Branded Production → Bold Claim → Shop Now.

This ad: This ad follows it.

### Pain point “Health”: 47% → 59%

Its share of the 1,411 tagged creatives first recorded from 11 Oct, against the 1,544 of the 30 days before: the largest of 6 shifts.

This ad: This ad carries “Health”.

In the full report:

- 5 more hook types, and examples of how the ads open
- All 25 tag dimensions, from production style to setting
- 36 recurring patterns and the 6 pairs seen together most
- 7 more recipes and 5 more shifts
- The 12 traits whose creatives were recorded longest
- The model's age and gender estimates of who appears in the ads
- The 8 landing pages the ads lead to most, from 2,000 source ads
- The ads behind every number, 30, 90 and 180-day ranges, and IM8 Health side by side with up to four other brands

Ask your AI: “Run a Brand X-Ray on IM8 Health and show me which hooks, formats and messages recur in its ads.” [Connect your AI for IM8 Health's X-Ray](https://www.adspy.sh/sign-up?next=/app) · [What Brand X-Ray shows](https://www.adspy.sh/features/brand-x-ray)

Brand X-Ray (method public-creative-evidence-v2), read on 10 November 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.

## What did the library's model read in it?

The library's model tagged it with 27 attributes. It reads the ad as aimed at women aged 25-40 (its own confidence: 60/100 for the gender, 85/100 for the age). These are a model's readings, not measurements. Beside each tag: how many of IM8 Health's creatives carry it, and their median recorded days.

### Strategy

- Narrative Framework: AIDA (11%, median 33 d)
- Messaging Angle: Benefit-Led (30%, median 34 d)
- Hook Tactic: Bold Claim (33%, median 34 d)
- Pain Point Category: Health (56%, median 40 d)
- Offer Type: No Offer (52%, median 40 d)

### Audience

- Intended Audience: Wellness Seekers (73%, median 43 d)
- Seasonality: Evergreen (97%, median 43 d)
- Language: English
- Industry: Supplements (85%, median 40 d)
- Funnel Stage: Awareness (21%, median 40 d)

### Format

- Asset Type: Branded Production (32%, median 46 d)
- Visual Format: Single Image (53%, median 40 d)
- Aspect Ratio: 9:16 (88%, median 46 d)
- Ad Format: Story Ad (83%, median 46 d)

### Tone & style

- Emotional Tone: Inspirational (31%, median 50 d)
- Tone Formality: Impersonal
- Color Palette: Gold Luxury (1%, median 24 d)
- Setting: Abstract Background (14%, median 56 d)
- Branding Intensity: Moderate (80%, median 46 d)

### Conversion

- CTA Type: Shop Now (61%, median 40 d)
- Cta Position: Throughout
- Product Visibility: Hero Shot (47%, median 40 d)

### Talent & audio

- Text Overlay Style: Headline Subheadline (59%, median 40 d)
- Talent: No Talent (43%, median 40 d)

### Social proof

- Social Proof Type: Star Rating (15%, median 85 d)
- Proof Specificity: Specific Number
- Proof Position: CTA Zone

### The library's analysis

Written by gemini-2.5-flash-lite for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.

- **Key takeaway**: The strong visual hierarchy effectively guides the viewer from the compelling headline to the clear call to action, supported by enticing imagery.
- **Primary objective**: Direct Conversion
- **Text in the image**: 600MG NMN, BUILT INTO YOUR DAILY LONGEVITY ROUTINE., The upgraded Daily Longevity formula now contains twice the previous NMN amount., GET IM8 HEALTH, IM8HEALTH.COM, I•M•8, 4.8/5 REVIEWS | 24M+ SERVINGS
- **Brand elements**: Logo: The 'I•M•8' logo is subtly placed on the product packaging, with a prominent 'IM8 HEALTH' text within the CTA button.
Brand Colors: Dominant use of black and gold/yellow hues, creating a sense of luxury, premium quality, and energy.
- **Focal point**: The large, bold headline '600MG NMN' in gold, positioned at the top-center, immediately captures attention due to its size, color, and placement.
- **Secondary elements**: The secondary focal points are the product packaging with its subtle branding and the 'GET IM8 HEALTH' call-to-action button. The surrounding golden powder explosion adds visual interest and draws the eye through the composition.
- **Reading path**: The eye naturally follows from the primary headline ('600MG NMN') down to the supporting text ('BUILT INTO YOUR DAILY LONGEVITY ROUTINE.'), then to the descriptive copy, then to the prominent CTA button ('GET IM8 HEALTH'), and finally to the review/serving information at the bottom.
- **Composition**: The composition is well-balanced, with the golden powder explosion creating a dynamic, asymmetrical frame around the central product and text elements. Negative space (black background) is used effectively to make the key elements pop.
- **Colour**: The dominant gold/yellow against black creates a strong contrast, evoking feelings of luxury, wealth, energy, vitality, and high quality, which aligns well with a health and longevity product.
- **Typography**: The typography is clean and modern. The headline uses a bold, sans-serif font that is highly legible. Supporting text is also clear, though perhaps slightly smaller. Readability is good on larger screens.
- **Imagery**: The image uses a graphic design approach with elements of product photography. The powder explosion effect is professionally executed and visually striking.
- **Headline**: The headline '600MG NMN' is highly effective as it directly states the key ingredient and dosage, which is a primary search/interest factor for NMN products. 'BUILT INTO YOUR DAILY LONGEVITY ROUTINE.' clearly positions the product for daily use and aspirational benefit.
- **Value proposition**: The value proposition is clearly communicated through the mention of '600MG NMN', 'upgraded Daily Longevity formula', and 'twice the previous NMN amount,' indicating enhanced potency and benefit.
- **Emotional appeal**: The ad aims to evoke feelings of aspiration for a longer, healthier life, confidence in a premium product, and excitement about improved vitality.
- **Call to action**: The CTA is strategically placed below the main descriptive text and above the social proof, guiding the user through a logical flow.

## Sources and method

- **The ad.** The official Meta Ad Library records of its versions: [2277599239698124](https://www.facebook.com/ads/library/?id=2277599239698124), [2079799449313494](https://www.facebook.com/ads/library/?id=2079799449313494), [1859958518350562](https://www.facebook.com/ads/library/?id=1859958518350562), [1871532943832390](https://www.facebook.com/ads/library/?id=1871532943832390), [2339247936850353](https://www.facebook.com/ads/library/?id=2339247936850353), [1117899113928192](https://www.facebook.com/ads/library/?id=1117899113928192) and 115 more (all in the versions table). The ad is shown as a still with commentary; its images belong to IM8 Health.
- **The data.** Adspy's library, read on 10 November 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones.
- **Comparisons.** The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
- **Model output.** The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite). The layers were cut by models too (SAM 2.1 for objects, colour unmixing for lettering); 69% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
- **Corrections.** To report an error or ask for a takedown, write to info@adspy.sh.

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